Priority Pursuit

Amidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season. Today, we're stepping away from the marketing buzz to focus on something different. Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Jesus. This story serves as a powerfu...

As a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line.  So today, we're breaking down those cringe-worthy design don’ts into actionable best practices.  We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Treefrog. Erin shares her deep...

Unlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode! Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins . We explore practical strategies to enhance organization in the realm of small business ownership, drawing inspiration from Laura's journey of tu...

As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face.  But let me share a secret with you; there's a way to make it work. Join me in this episode as I open up about my own experiences and provide you with insights on how to achieve that elusive balance between...

Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms.  However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business. In this episode, I’m excited to be joined once again by Angel Tobey,...

As a small business owner, I know how crucial systems are for running an efficient operation. These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly. In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing , who brings over nine years of expertise in helping small b...

Running a small business can be a rewarding but challenging endeavor. As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one. But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company to greater success. In today's episo...

Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics.  The ability to pivot becomes an essential tool for survival and progress.  But discerning the right moment to pivot and strategizing its execution is where the real challenge lies. Let me paint a picture through my own narrative. I recently pivoted away from my photography business...

It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses. In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales. To delve deeper into this subject, we've invited Maddie Hullinger, SEO a...

We understand that as a small business owner, you're juggling a million things at once.  But, one crucial aspect you can't afford to overlook is building a sales funnel.  It's the key to transforming curious visitors into paying customers. In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that every successful funnel need...

Being a mom is a full-time job in itself. But what happens when you're not just a mom, but also the brains and brawn behind a small business? Today, we delve into tried-and-tested strategies to manage both roles seamlessly. But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for me, it's a family legacy. From my grandp...

Taking time off during the holidays as a small business owner is not only possible but also necessary for your long-term success. In fact, it's a strategic move that can lead to long-term success by creating a positive work environment, nurturing employee well-being, and ultimately benefiting your clients and customers. Today, we're switching gears from the typical holiday hustle talks l...

Running a small business comes with its fair share of challenges, and let's be honest, marketing and branding often top that list. We've all been there, trying to figure out where to put our resources to get the word out effectively. However, there's a solution that has been gaining traction – hiring a Fractional Chief Marketing Officer (CMO). But what exactly is a Fractional CMO, a...

Small businesses can use content marketing to stand out, build trust, and attract more customers. The best part? It doesn't take a huge budget or a large marketing team. It's all about creativity, consistency, and understanding your audience. In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If you've caught Episode 107, you...

Are you looking to take your business to new heights and attract premium clients? Well, we've got an amazing guest on the show who’ll share some valuable insights with us! We'll explore how and why to build a high-end small business with the help of Courtney Cannon, a successful wedding photographer and marketing educator. Courtney's got loads of experience in the industry, and she&...

An impactful online presence is non-negotiable for businesses of all sizes. For small businesses, this rings especially true, as their websites often serve as the first impression for potential customers. While there are countless platforms available for website creation, Showit has emerged as a preferred choice for many small businesses. In this episode, we're excited to delve into this topi...

Your business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card. But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action? In today's episode, we're delighted to have a true expert in this field, Angel Tobey, Treefrog's Conte...

Ever wondered how some websites always manage to top the Google search results? Want to know the secrets to make your website one of them? If you tuned in to Episode 103 , you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization. In this episode, we discuss the importance of...

As a small business owner, you're always on the lookout for new ways to generate revenue and grow your business. One often overlooked strategy is leveraging your expertise and knowledge to create educational products and services that can be sold to customers. In this episode, we've got Laylee Emadi, the founder of Creative Educator Academy , to guide us through the process of making edu...

Are you ready to level up your small business with a lead-generating website? Well, today is your lucky day because we've got the ultimate guide for you! We'll delve into the nitty-gritty of building a website that attracts customers and boosts leads.  And to make this episode even more awesome, we'll be with Angel Tobey and Jen Carriere—Treefrog Marketing’s content director and lea...

Are you a small business owner looking for a marketing strategy that can revolutionize your business? We've got just the solution for you—the Flywheel Marketing Method. Over the years, we have witnessed the power of the Flywheel Marketing Method as we implemented it with our clients. The results have been nothing short of amazing. Now, we want to pass on this knowledge to you, so you too can...

As passionate small business owners, we often find ourselves caught up in the whirlwind of our work, making it challenging to strike that elusive work-life balance. Fortunately, we have the pleasure of learning from Jillian Ashton, the CEO and President of the Indiana Canine Assistance Network (ICAN) . Her love for her work is truly inspiring, and it's easy to see why.  Jillian's approac...

Running a successful business can feel like navigating a complex maze. At times, you may hit a dead end and feel completely stuck. Whether you're struggling to implement a new strategy, prevent a potential disaster, or push through resistance to change, it's easy to get bogged down and lose momentum. That's why I'm so excited to chat with Jaime Gordon, a certified transformatio...

Welcome to the 100th episode of the Priority Pursuit Podcast!  We're thrilled to celebrate this milestone with you, our loyal listeners.  As passionate advocates for small businesses, nothing excites us more than helping entrepreneurs like you take their marketing strategies to the next level. In today's special episode, we'll address the most commonly asked questions we receive at...

We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script. But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your custome...