Priority Pursuit

Running a small business involves wearing multiple hats and juggling various responsibilities. As the owners of La Fiesta Burrito , David and Noe Garcia understand the challenges of managing their restaurant while also trying to handle marketing tasks.  Their experience serves as a valuable case study for fellow small business owners who are contemplating whether to outsource or hire marketing pro...

Are you tired of the same old marketing strategies that just aren't bringing in the results you want for your small business? It's time to shake things up and try something new. And that something new is podcasting. But let's be real, starting a podcast can seem overwhelming. Where do you even begin? That's why I'm beyond excited to have Travis Albritton on the show. He’s...

Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships. But how do you actually determine your business's "why?"   That's exactly what we'll be explor...

Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition?   Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a co...

Starting a business can be a rollercoaster of emotions - the ups of excitement and the downs of overwhelmingness can make you feel like you're on a never-ending ride. But once you start seeing progress and people begin to take notice of your business, it's important to keep that momentum going and keep growing. I had the pleasure of sitting down with Twila Ortiz, the wonderful owner of F...

As a small business owner, serving your team well should be one of your top priorities. After all, a strong and motivated team is crucial for the success of any business. But how exactly can you serve your team well and create a positive work environment? To answer this question, I spoke with Donte Wilburn, the owner of Premier Auto Detailing. Donte has an inspiring story of turning his life aroun...

As a small business owner, you're probably feeling the financial squeeze of a recession right now. It's totally understandable to worry about your business's future, given all the economic uncertainty. But here's the thing: effective marketing can make all the difference when it comes to surviving a recession. Rather than cutting your marketing budget, it's time to shift y...

Think about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again. We're excited for part four of our marketing guiding statement series, where w...

Are you looking to attract the perfect customers for your business but haven't quite found the right approach yet?  You've likely given a bunch of marketing strategies a shot, but just can't seem to hit the bullseye. I totally understand how frustrating that can be. Even seasoned business owners find identifying and reaching their ideal customers challenging. In this episode, Kelly...

As a business owner, it can be overwhelming to juggle everything on your own. From administrative tasks to marketing efforts, there's always something that needs to be done. This is where a Virtual Assistant (VA) can make a significant difference. I'm excited to have Emma Skees here with me today, my amazing VA who's been an absolute game-changer for my business. We'll explore...

If you're looking to get discovered by potential customers, then ranking high on search engines is absolutely crucial. But with so much competition out there, how do you make sure that your business stands out? In this episode, we're going to dive into the world of local SEO and show you how it can be a game-changer for your business. We'll explore the power of blogging to improve y...

If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points. Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone&ap...

Do you want to increase your online visibility and attract more customers? Then join us for an insightful marketing consultation episode that’s sure to give you the boost you need to get your business more traffic and customers. We're excited to have Heather Corbin, a talented photographer from Indiana, joining us for today's discussion. Like many entrepreneurs, Heather is eager to learn...

If you're a small business owner, it can be easy to fall into the trap of viewing other business owners in your industry as competition. But what if we flipped that mindset on its head and instead focused on building a community of support and collaboration? That's exactly what Natalie Franke , co-founder of the Rising Tide Society and Chief Evangelist for HoneyBook , is passionate about...

We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story. That's why we're excited to bring you part two of...

We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast!  It's an exciting new chapter for us, and we're ready to take things to the next level. To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to ha...

Did you know that entrepreneurs and small business owners are among the most likely people to get divorced? I know, that’s a terrifying fact. I tell you this not to scare you, but rather to emphasize how important it is for creative entrepreneurs to be intentional in their relationships. We have to actively connect with our spouses, bring our true selves to the table, and learn more about what it...

When you’re passionate about what you do and who you serve, it can be hard to say “no” and far too easy to fill every minute of every day with something work related.  However, as a small business owner myself who has suffered from burnout, put my marriage in jeopardy for the sake of my business , and battled workaholic tendencies, I can tell you firsthand that if you don’t have boundaries within...

The holidays are here, friends! And, as wonderful as this time of year is, it can be a lot for small business owners and often hard to enjoy because there’s just so much on our plates.  With this in mind, in this week’s episode of “Priority Pursuit,” we’re discussing five ways you can better prepare your business, mind, and heart for a little time off this year without letting things fall through...

If you're trying to scale your business and stand out in your field, powerful copywriting may be the key to converting more website visitors into customers. But, how can you clarify your sales-focused language while letting your personality shine through on your site? In other words, how can you write content that presents your value in a way that's on brand with who you are? Well, frien...

Photographer friends, if you’ve been in our industry for nearly any time at all, you’ve probably seen social media ads regarding various means for outsourcing your photo editing . You’ve probably heard your photographer friends rave about particular editors, editing companies, or AI softwares. Considering editing photos is often the most time consuming part of our jobs and—for many of us—an aspect...

As a creative entrepreneur, other than money, what’s one thing you wish you had more of? For most of us, the answer is time.  There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn’t a commodity that can be purchased.  However, there are tools, services, and resourc...

Did you know it’s at least five times more expensive to acquire new customers than to sell to current ones? While marketing to and booking new clients is often necessary, our primary goal as creative entrepreneurs should arguably be delivering value to our existing customers. In other words, we need to focus less on chasing after the next big sale and more on serving clients from the heart so we c...

As creative entrepreneurs, we all have a lot on our plates. But, at the end of the day, we should be able to enjoy our families, friends, hobbies, and, well, life outside of work! Whether you’re in a season requiring additional hours on the job or more intentional time with a loved one at home, balancing everything on your schedule can be challenging. Our new friends, Mark and Nicole Pasternack ,...

Have you heard about Google’s latest algorithm update, the “helpful content update” ?  Now, before you panic, hear me out. As creative entrepreneurs, we are constantly having to adapt to various social media algorithm changes, and I know this never-ending requirement to pivot can be exhausting.  However, as someone who has worked with SEO in one capacity or another since 2012, I can attest that wh...