Priority Pursuit

If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you. Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative . Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems her team uses to stay connected and effic...

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward. In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one. I s...

Your employees are the backbone of your business.  Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty.  In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity without traditional benefit packages, from...

The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your audience, creating compelling content...

Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum? In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC , a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to surviv...

Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time. In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential.  From aligning your brand's voice across all platforms to jumping on trends that keep your audience hooked, we div...

We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming. Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey. In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. Kelly opens up about...

We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league.  It's time to push past the basic and get strategic with your online presence. In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds.  It&...

When your business thrives, shouldn't your team as well? In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing , who shares her triumph in harnessing a program that’s not just boosting profits but also rewarding...

The small business world can be a rollercoaster of ups and downs, trials and errors. But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us. In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're going to explore five key...

When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker. Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. We break down the necessity of setting sail wi...

Is your website attracting and keeping your prospects' attention?  If not, then you're missing out on valuable opportunities to grow your business.  In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-based framework, we outline effectiv...

Is your life and business exactly where you want it to be?  If you hesitated for even a second, this episode is for you.  In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a best-selling author, and a revere...

Is your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear, and consistent communication is not ju...

You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries. In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses.  We delve into practical applications, from content creation to customer interaction, and share...

The success of your business is intricately tied to the effectiveness of your marketing.  In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation. I systematically break down the four most common pitfalls that may be hindering your marketing success. Our goal is not just to address these issu...

How to Find Your Small Business's Niche with Todd Howard The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business , peels back the layers, offering a profound understanding of ni...

The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time? We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforward steps can transform your marketing s...

The power of a well-crafted opt-in can transform a casual browser into a loyal customer.  Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins.  From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales. Whether you're making quizzes or writing awesome stuff, get ready for tips that will help you do email better. I...

Are you tracking and measuring the results of your small business's marketing efforts?  If not, you're missing out on valuable insights that can drive your business growth. With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine. From revenue and profitability metrics to customer acquisition cost and custom...

The rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses. But what if there's a smarter way to reach your goals and reclaim your life? Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers. LaShonda breaks down how small businesses can leverage Youtube and cutting-edge...

Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service?  It's possible that your marketing strategy could be the root cause.  Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back.  We all know hard work, quality products, and great service mat...

Is your small business missing out on the immense potential of social media advertising?  In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales. I'm excited to welcome back Angel Tobey, the content director at Treefrog Marketing...

Are you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations? Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall success Today, I’m dishing out six time-saving hacks that will revolutionize the way you manage your small business. I discuss the Pareto principle, the powe...

A world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress.  Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business.  This episode goes beyond the adrenaline rush of instant gratification, encouraging us to pause and deliberate...