NACMA PODCAST

Diving into capitalizing on your event spaces to generate more dollars for your school.  Presenters: Ariana Palmer: Director of Marketing & Engagement at Delaware Athletics Sarah Kraynik: Director of Sales & Marketing at OVG360 | Donald L. Tucker Civic Center (FSU) Byron Synstegaard: Assistant Director of Athletics Sport Operations at Minnesota State Athletics Ben Nelson: Marketing & F...

Hear from Tim Doyle at Ohio University, Allie Popp at the University of Arkansas and Kelsey Laverdiere from the University Iowa as they discuss their strategies for expanding their success beyond the "big game." You'll learn what they did to drive attendance and what they learned for future games to continue hosting positive events.

Takeaways: Working with trends that last, Make it Your Own, and Managing Expectations NACMA Members: Audrey Gunther, Providence College / Brooke Robinson, Wisconsin / Riley Fitzpatrick, Vanderbilt Guest: Nate Bain, Director of Social + Influencer Marketing Strategy for the Tennessee Titans

Looking at the strategy behind Olympic sport revenue generation and the impact marketing has on it.

Hear from our 3 Pillars host school representative Charles Branch, assistant AD for marketing at Texas, and participants Alyssa Leonard, associate AD for marketing at Vanderbilt University, and Scott Peace, associate AD for marketing and fan engagement at Kent State University, on their Texas experience.

Hear from our 3 Pillars host school representative Matt Smith, associate director of marketing at Ole Miss, and participants Carlos Garcia, associate AD for marketing and fan engagement at Santa Clara University, and Michelle Pontiff, assistant AD for marketing and promotions at University of San Diego, on their Ole Miss experience.

Hear from our 3 Pillars host school representative Matt Amos, director of fan experience at Auburn University, and participants Quinton Payton, associate AD for marketing and fan engagement at Abilene Christian University, and Jessica Dorsey, associate AD for marketing at DePaul University, on their Auburn experience.

On this edition of the NACMA+ podcast, board members Brad Wurthman, senior associate AD for external operations at Virginia Tech University, and Zach Dayton, deputy AD at Fairfield University, sit down to recap PACnet’23.

Faced with ever-changing fan demographics and consumer buying habits, creating the right ticket products for fans that are also in alignment with organizational goals can be a challenge. On this edition of the NACMA+ podcast, we’re joined by members of the Virginia Tech external unit who have leveraged data and insights to develop product strategies that meet fan needs while maximizing revenue.

South Dakota State won its first-ever FCS national title while TCU made a remarkable run to the College Football Playoff for the first time in school history. On this episode of the NACMA+ Podcast, we’re joined by leaders from those two institutions who will share with us how each department planned and prepared for their respective moments on the big stage, how they activated around those events...

The NACMA Personal and Professional Development Mental Health Committee sits down with panelists Jason Katte, the Associate Director of Clinical Services at Weber State University, and Dr. Brittany Collins, a Mental Health Therapist at the University of Louisville, to discuss work-life balance, burnout, and mental health in the workplace. Tune into their conversation about self-awareness, taking a...

Lead generation has never been more critical to driving new revenue than it is today. On the latest edition of the NACMA podcast learn from Erin Gibson, the Director of Strategic Advertising and Revenue Campaigns at Illinois. Learn how Illinois is structured to maximize synergy between all external units to integrate a comprehensive lead generation strategy that is producing exceptional results.

NACMA Scott Day Webinar

Maximizing the summer season to engage fans, connect with the community and set yourself up for success.

Many NACMA Veterans come from the marketing track, but now are tasked with overseeing entire external units, or have moved into roles like Deputy ADs or to the AD chair. In this podcast, we ask a panel of ADs and senior leaders on topics such as growing into a sport oversight role, overseeing unfamiliar areas, and leading the area that you came from without sticking there.

Mike Wierzbicki, Senior Associate Athletics Director for External Affairs at Minnesota and Alyssa Leonard, Associate Athletics Director for Marketing at Vanderbilt discuss their focus on driving new revenue by leveraging the announcement of new head coaches within their departments.

Michael Thompson, Deputy AD at Texas A&M, is joined by Kyser Thompson, President of Now What, to discuss fandom and consumer trends as we wrap up 2021 and head into 2022.

With an ACC-commissioned study on the "work-nonwork relationship of intercollegiate athletic department employees" serving as our backdrop, we explore work/life integration for college athletics marketing professionals. We discuss the varied wants and needs of our industry's professionals, the pandemic's effect on our perception of workplace flexibility, and the need to innovate as an industry to...

It's been four months since Name, Image and Likeness came into effect in collegiate athletics. Hear from our panel of experts on what we've learned so far, how NIL is redefining roles within intercollegiate athletic departments and where we’re headed next in this new frontier.

On Part 2 of Small School Stories, Jack "Bull" Slavin sits down with University of Delaware's Director of Engagement, Kia Anderson. The two discuss Kia's path into college athletics, why the Fighting Hen fan base is essential to the success of athletics in Delaware and hint at the need for sunsetting khaki pants/shorts on GameDay. All of this and more on this episode of Small School Stories!

Jack "Bull" Slavin sits down with Grand Valley State Marketing and Promotions Director David Wynkoop for a wide-ranging discussion. Topics include how he got into college athletics, GVSU award-winning promotions, what makes small school life great and more!

Tim Bono is a Lecturer in Psychological & Brain Sciences at Washington University in St. Louis. Known as the “Professor of Positivity” by students that sprint to sign-up for his popular course, he joins WashU’s John M. Schael Director of Athletics, Anthony J. Azama. The two connect to discuss the importance of four main areas that influence a positive mindset including: Mindset and R...

Lauren Belisle (Associate Athletic Director of Marketing & Fan Development, Virginia Tech) leads a discussion with Vaughn Moss ( Assistant Athletic Director of Marketing, Georgetown) and Markeisha Everett (Assistant Athletic Director of Marketing, Pitt) on adapting and planning marketing efforts and adjusting roles and responsibilities during Covid-19.

Jordan Looby (Assistant AD- Marketing Strategy & Fan Experience, University of Maryland) joins Markeisha Everett  (Assistant AD of Marketing, University of Pittsburgh) to discuss how their team put together their submission for this year’s award.

Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) and SuperFan Co-Founder and COO, Kayla Mount, discuss marketing changes during COVID-19 and how SuperFan is shifting during this time.