NACMA PODCAST

On this episode of the NACMA Podcast, we take a candid look at “New Revenue Streams: The Good, Bad, and Ugly.” From small incremental revenue opportunities to digital infrastructure and private equity, this conversation dives into what’s actually working, and what isn’t, as departments adapt to the pressures of the rev-share era.

This discussion explores the importance of building and managing relationships across departments and external partners. It highlights how collaboration between units can drive success in areas like fan development, marketing, and the overall fan experience. The conversation focuses on aligning goals, breaking down silos, and leveraging the strengths of multiple teams to create a more coordinated...

This month’s podcast explores the impact of gameday traditions and in-venue elements on the overall fan experience. From mascots and walk-out songs to uniforms and crowd chants, we’ll discuss how these elements shape atmosphere, build identity, and create lasting connections with fans beyond gameday.

Your facility is more than a venue—it’s a revenue opportunity. Learn how collegiate and professional programs are activating their facilities on gamedays and beyond to unlock new, creative revenue streams.

A focused conversation on how MMR partners and athletics marketing teams can align, communicate, and collaborate to reach shared goals. From sales season launch to mid-year check-ins, this episode highlights practical strategies, common challenges, and ways both sides can work together to maximize revenue, elevate the fan experience, and strengthen the athletics brand.

This discussion takes a deep dive into Influencer Branding at institutions and how to leverage opportunities for our student-athletes while maintaining the branding standards for our department.

Matt Lavery, Associate AD for Marketing and Fan Engagement at Coastal Carolina, will dive into a topic that many departments are wrestling with: the divorce of marketing and fan experience . We’ll explore how different athletics departments are structuring — or restructuring — their teams, what’s driving the shift, and how these models are impacting revenue, collaboration and the in-venue experien...

We’re taking you behind the scenes to show you how new sport-specific logos come to life to elevate the brand and generate incremental revenue. Hear from Lori Burens from the University of Pittsburgh, Suzette McQueen from Kent State University, and Scott Howell from CLC as they break down the creative process, marketing & brand strategy, and execution of new sport-specific logo launches.

This interview is with former NACMA board member Tyler Jones , Deputy AD, Chief Strategy Officer and General Manager at the University of Virginia focused on transferable skills between his experiences in marketing, revenue generation, NIL and player management.

Today we discuss the branding behind Eastern Michigan University with Greg Steiner and University of Colorado Boulder with Brent DePaepe and Lexi Hartmann. We discuss maintaining brand integrity with the use of team specific logos, how vault marks are approved and used, also the approach to social media voice and tone, and much more. Tune in for tips and insights on how to maintain your brand and...

Cruisin’ with the Cougs with BYU Senior Associate ADfor External Operations David Almodova.

NACMA announced at its recent convention that Virginia Tech (Group 1), University of Montana (Group 2) and Minnesota State University Moorhead (Group 3) as its 2025 Marketing Team of the Year Award (MTOY) recipients, presented by PrestoSports.