NACMA PODCAST

As big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resou...

Hear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique eve...

In this session, we take time to sit down with 2024 Best Of Award winners for the Brand Management Category. Listen to hear from Caitlin Opp & Chris Fowler (Wake Forest) and Emily Ysselstein (Waterloo) on their gold-winning submissions!

In today’s competitive marketing landscape, cities and institutions are no longer just locations—they are brands in their own right. Join us for an exciting webinar series where we’ll dive deep into the art and strategy of branding your city for large moments or even year-round. Whether you’re a city official, an athletic marketing pro, team leader, or a passionate community member, this webinar w...

You've been in the industry for a year or two, and you think you have started to figure out our world; what's next?

Marketers across the country discuss best practices for athletics branding and collaborating with campus partners on unique opportunities. Specific examples dive into stadium naming rights, sport-specific logos and licensing. 

Exploring how different marketing strategies can all lead to unique, gold-winning, student engagement opportunities. NC State, Creighton & Wayne State discuss their NACMA Best Of Gold submission in the Student Engagement category.

Join marketers from JMU and Virginia Tech as they discuss working closely with their MMR partners to create fan engaging content for in-game promotions, including videoboards. Hear from the MMR side as well as the GM of Redbird Sports Properties joins the conversation!

Hear from Dr. Becky Achen on the reasoning for partnering with NACMA on the research conducted and hear about some initial findings. Come learn more and take a deeper dive into the results onsite at convention at 2 p.m. local time on Tuesday, June 11 in Oceanside Ballroom D!

How to Approach Summer Internship/Career Searching

Job Interviews 101: What to expect and how to prepare

Improving your relationship between your multimedia rights holder and your marketing staff.

How to work cohesively across campus when utilizing the institutional brand and I.P. while keeping "up to date" on all the changes that continue to come our way with name, image, and likeness!

Experts in the college athletics digital space share best practices and various ways they try to maximize revenue through email, social media (paid & organic), website, SMS and mobile app on their respective campuses.

o   Hosts Lala Kekuewa , Assistant Director of Marketing Strategy & Fan Experience – University of Maryland Ricky Zum Mallen , Associate Athletic Director for Marketing & Promotions – University of Colorado o   Guests Rachel Ripken , Assistant Athletic Director for Community Outreach – University of Colorado Brian Kubasik , Director of Operations for One Maryland Collective – Blueprint Ale...

Description: The intersection of diversity, equity and inclusion with the importance of mental health awareness and support for our student-athletes is arguably the most important piece of the student-athlete experience. During this call, we are bringing together collegiate athletics administrators to discuss how these two topics are intertwined in our workspaces today to support not only our stud...

Diving into capitalizing on your event spaces to generate more dollars for your school.  Presenters: Ariana Palmer: Director of Marketing & Engagement at Delaware Athletics Sarah Kraynik: Director of Sales & Marketing at OVG360 | Donald L. Tucker Civic Center (FSU) Byron Synstegaard: Assistant Director of Athletics Sport Operations at Minnesota State Athletics Ben Nelson: Marketing & F...

Hear from Tim Doyle at Ohio University, Allie Popp at the University of Arkansas and Kelsey Laverdiere from the University Iowa as they discuss their strategies for expanding their success beyond the "big game." You'll learn what they did to drive attendance and what they learned for future games to continue hosting positive events.

Takeaways: Working with trends that last, Make it Your Own, and Managing Expectations NACMA Members: Audrey Gunther, Providence College / Brooke Robinson, Wisconsin / Riley Fitzpatrick, Vanderbilt Guest: Nate Bain, Director of Social + Influencer Marketing Strategy for the Tennessee Titans

Looking at the strategy behind Olympic sport revenue generation and the impact marketing has on it.