#MediaSnack

A candid conversation with Uber's Travis Freeman. How did the business have to pivot in 2020? What does the Global Head of Media and Social at Uber consider the biggest challenges for the media industry? How can media directors use their influence as a force for good in the world? And what does Travis do in his spare time to reflect and recharge away from media? Find out all this and more on the l...

Want to know the SECRET to a productive and long-lasting relationship between advertiser and agency? I’m sure we all know examples of where they go wrong, but what makes the best ones go right? On this week’s #MediaSnack we explore THREE TIPS to help you create and maintain a high-performing advertiser/agency relationship. The best ones become true business partnerships. There’s usually a lot of m...

Think you know marketing procurement? All about cost-savings right? Not any more. The modern media procurement leader is focused on company growth and partners with their marketing colleagues to build long-term value. The role is very different now. Here's the #MediaSnack alternative perspective on what makes a successful media procurement leader plus we share THREE GREAT TIPS from the best media...

On this week’s #MediaSnack we reflect on some more bad news for Publicis Groupe’s media operations in the US after Walmart one of the world’s largest advertisers shifts $900m media billings out of MediaVest without a pitch. Its unclear who will be Walmart’s new media agency. But this represents another big blow for Publicis Groupe as it is in the middle of an expected restructure of its media oper...

On this week's ID Comms #MediaSnack things are getting serious in the US as Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) asking for clarification on what the FTC is doing to tackle the menace of ad fraud, which is expected to exceed 10% of the US digital market this year. They suggest that means some $7 billion annually is being s...

We all crave that feeling of doing something we know is inherently good for society. We all also want to drive a positive ROI in our businesses. But can achieve both in a singular initiative? In this week’s #MediaSnack we talk with the Leadership at SeeHer to understand more about how brands are working harder to accurately portray all women and girls in marketing, advertising, media, and entertai...

#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! by ID Comms

In this episode of MediaSnack WINNERS, Tom Denford sits down with Sorin Patilinet, PepsiCo’s Global Marketing Effectiveness Lead and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth . Sorin shares his mission to elevate marketing's role in the boardroom by challenging narrow definitions of effectiveness and showing how real impact extends far beyond media ROI. Drawing...

In this episode of #MediaSnack we will be discussing how you as an advertiser should engage with your incumbent agency partners during a competitive pitch. We will give you insight into the things incumbents consider as they go into pitches, what you as an advertiser can do to ensure your incumbent relationship is managed carefully, and how to keep your agency teams motivated. ----- #MediaForGrowt...

The Battleground For Scope #MediaSnack Ep. 149 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith. Listen to find more about: - Lauren's experience in the industry and what is she most proud of professionally - What she sees are the industr...

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colber...

#MediaSnack 117: Agency Group Revolution! by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. ----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer You can find Christine here:   / christine-guilfoyle 

On this week’s special #MediaSnack, Tom has a new co-host, Bob Liodice, the long-standing CEO of top US marketing trade body The Association of National Advertisers.

#MediaSnack 112: The 5 States of Media Control by ID Comms

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's Media Transparency Report by looking at another area of significant change, this week we are looking at Media Talent. We consider whether brands have heeded the ANA's recommendations and installed senior media leadership (such as the Chief Media Officer, per Bill Duggan's article in AdAge). How have agenc...

#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms

#MediaSnack 113: Media Transformation by ID Comms

On this week’s #MediaSnack we consider what a challenging year its been for the global media industry and devote our Christmas episode to sharing with you the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. We think PMC is a truly amazing organisation, leveraging the power of media to tackle some of the world’s most acute challenges, improving education and ri...

#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices by ID Comms

On this week's #MediaSnack we are back to school, after an unusually busy summer for the media industry, we review some of the biggest stories of the last 3 months. This will help catch you up if you've been on the beach. The scale of progress in the global media industry is immense and it's interesting to review what's happened in just the last quarter. First, we review news that Diageo, the glob...

ID Comms is hiring! We are expanding fast and are looking for brilliant people in all positions to grow our teams in London and New York. If you are interested to join our company please click and send us your details.http://idcomms.com/contacts/#join-us-...ID Comms Summer InternshipOur annual internship programme opens for registration in April, get in early if you are at college or recently left...

Who's going to #ANAAFM this year? It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview. We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and ma...

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it?  Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence.  Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to...