#MediaSnack

Join us this Friday for a special MS before we take our summer break.  A look at what we’ve learned in the last 18 months, trends for advertisers & agencies Reflect on the accelerated changes Where we are heading for the rest of 2021 and beyond What implications for advertisers, agencies and everyone else.

In this week’s #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go away on holiday as well as the moment when pitches announced in Q2 start to approach decision time. Tom also reveals that he’s taking part in a session for the Internationa...

On #MediaSnack this week Tom and David mark the 50th episode by taking a look at recent reporting by Campaign after a survey into staff morale at agencies, both Creative and Media. It highlights a worrying downward trend of morale amongst staff at different levels. About a third of the respondents work in media agencies, in the USA which is the area the study covers. The most worrying element of t...

On this week’s #MediaSnack we bring you rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group has admitted that its digital media buying operation has overcharged some clients, they suggest there could be over 600 cases of over-charging across the last 5 years. It i...

#MediaSnack Ep. 136: Let's Talk About Agency Marketing by ID Comms

On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976.... On the show today we first consider the K2 Intelligence assessment that is ongoing in the US as part of the ANA's look into potential media rebate practice in US. Tom shares his experience of being (pleasantly) interrogated by the K2 te...

Are you a Procurement Professional trying to grapple with the big issues of the day or are you trying to better understand Procurements pain points? If so, then this #MediaSnack episode is a good primer. We drill down on four main themes covered at the 2022 ANA Advertising Financial Management Conference and give you some things to implement today in your organization that will help you gain a com...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comv...

The marketing organization is changing and nowhere more than in the media team. So what internal capabilities are needed to give your brands the competitive edge in media? Here's the #MediaSnack alternative perspective on what makes a successful media team plus we share THREE GREAT TIPS on how to ensure your organization stays on the top of the capabilities race. #MediaForGrowth #MediaSnack is bro...

#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms

This week's #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech - Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has now founded a consultancy offering programmatic advice to brands, agencies and...

How To Manage Agency Conflict #MediaSnack Ep. 148 by ID Comms

On this week’s #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition Essence to become a more focused part of GroupM service offering to advertisers. We continue our countdown to the one year...

In this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.‬___________Find ID Comms here:Website: http://idcomms....

In this special episode of MediaSnack , Tom Denford walks through the topline findings from ID Comms’ new 2026 State of Digital Media report, based on a global benchmark study representing over $35B in media spend. This episode—originally recorded as a live webinar—covers key insights for marketers and procurement leaders looking to strengthen governance, transparency, and confidence in digital me...

Never miss your #MediaSnack - subscribe for new episodes every FridayOn this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we quickly look back on what’s happened in the last two years and then lay down three big predictions for media in 2018, from a marketers perspective. It goes without saying that a lot has changed in the media industry...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth. This is going to be hard for a business for which advertising revenue accounts for over 98% of their total revenues. Their growth continues to be meteoric in spite of their scale, wit...

#MediaSnack 116: Sorrell's Legacy And WPP's Future by ID Comms

On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer. Check out the Harvard Business Review recent paper "Why CMOs never last"https://hbr.org/2017/07/the-trouble-with-cmosAccording to HBR, 80% of CEOs don't trust their CMO - you can see the pressure that a CMO is under when they don't have the trust of the C-Suite and perhaps that's w...

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings. Tom is in San Diego this week attending the ANA's big marketing procurement conference called 'Advertising Financial Management' and reviews some of the early con...

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the NEXT step for Programmatic:1. It is not going away. Start getting excited about the opportunity of programmatic and believe that it will become simpler,...

Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you. At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identi...

​On this week's #MediaSnack we ask whether the ANA's report into US media rebate practice, which has become known as #RebateGate has had any effect on Wall Street (and other financial market) valuations of the large marketing services groups like WPP, Omnicom, Publicis, IPG etc. Analyst perspective seems mixed, Morgan Stanley report the removal of the "overhang", whilst Brian Wieser is more cautio...

In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about. The topic has been triggered by conversations in Cannes, where Publicis announced that it wouldn’t enter any awards for a year, saving a reported $20m (on Cannes solely), and where WPP has also mulled a rethink on its approach.htt...

A candid conversation with Wendy Clark. What does the new CEO of Dentsu International consider the biggest challenges for the media industry? What is she trying to achieve at Dentsu to meet the future needs of advertisers? And what does she do in her spare time to reflect and recharge? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where w...