Meaningful Work, Remarkable Life

If the topic of money feels taboo and keeping you stuck, then this episode is for you. We've been sold a lie about having to choose between love and money, purpose and profit. But what if there's another way? I share some stories from my 12+ years of facilitating money conversations with female business owners. We explore: Why we are all a bit illogical or irrational with how we spend our money (a...

If you're in a stage of evolution, expansion and realignment, then don't miss this essential episode. I'm talking about the critical mindset shifts necessary, specifically to build your courage and confidence. By challenging your thinking and taking bold action, you can create a business that truly aligns with your values and goals and makes great impact in the lives of all around you. We explore:...

Are you playing too small in your business? Today, I'm questioning everything that you might believe about modesty and its role in holding you back from all you're capable of. As Maya Angelou said, "Modesty is dangerous. It's a learned affectation." For far too long, we've been conditioned to believe that being meek, humble and modest are virtues. But guess what? That's just propaganda designed to...

In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward. We explore how to get comfortable with controversy, stop letting fear of trolling stop you, embracing change, and...

In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line. I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an...

In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now). I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up overwhelming our audiences with way too many emai...

Want to hear the most out-there, hilarious story of avoiding failure and deep fear of rejection?  In the midst of a less-than-stellar Hustle & Heart program launch, to avoid my deep discomfort and fear of rejection, I went on this bizarro avoidance quest to furnish an entire apartment for a woman fleeing domestic violence. My partner just shook his head as I filled our lounge room to the brim with...

Everyone gets spooked by their competition sometimes. But we don't have to! Because the role of powerful, effective branding is to render your competitors irrelevant. I'm human too, and I've definitely felt that jealousy creep in when I see someone else doing something I had planned. But feeling those ugly emotions and judging ourselves for it? Not helpful, my friend. You'll learn: How to not let...

In this episode, I'm getting super honest and vulnerable about how I started my business back in 2008. Hear the full, behind-the-scenes story - the good, the bad and the ugly. I share how I went from being "managed out" of a toxic job in magazine publishing to spontaneously starting my own business within a week. Yup, one week! I had no real plan, just a vague idea about wanting freedom and flexib...

In the 21st century, it seems that shareholders are the top priority for corporations. But is this true? Is this smart? And is this sustainable? In this thought-provoking episode, we explore the many nuances of capitalism, business, sustainability, profitability, and sanity. You'll learn: The two key lies that we've been told about profits and money Why the QANTAS Airlines debacle has cost far mor...

Every business owner I speak with nowadays is overwhelmed, a little weary or downright burnt out, and ready to simplify, streamline, and work fewer hours. In fact, that's the number one reason why owners seek me out for business coaching: because they want to work fewer hours while increasing their business profits and take-home pay. So let's do less then, shall we? In this episode, you'll learn:...

Every business needs a consistent stream of leads and email subscribers if they're to create steady, or growing, revenue. Leads are the lifeblood of business. Most lead generation strategies are expensive and inefficient, and don't necessarily solve the problem of generating trust in the business. In this episode, we discuss five invaluable strategies, many of which Brook has been using for 15+ ye...

Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I’m the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leverage their expertise.   In this episode, Brook spe...

Mindset can make or break our business, especially in the wild, wild world of online launches.  Not only are there 6,834 decisions to make, but the need to increase your reach and visibility, plus the potential to earn a lot of money, or lose money, in a short amount of time, frequently leads to launch burnout. Which looks like an owner scrapping a launch mid-way through, making bad decisions, or...

Burnout is real, it's common, and it's not talked about nearly enough. In this episode, Brook shares having two babies under two, while running a business, working from home, with her partner who is also self-employed. Losing her business mojo for about 18 months was an experience that Brook is keen to share, to help normalise burnout, and to stop other owners falling into it. In this episode, we...

Sustainable businesses are healthy, profitable, resilient, and future-focused. If you've looked at other businesses and tried to reverse engineer how they work, in order to replicate their success, then you're going to love this episode. We discuss: The many and varied disasters of other businesses that we don't see – and why you can't reverse engineer another business. Acquring new clients versus...

As a business owner, raising your visibility, growing your audience, attracting publicity, growing your email list: these are all part and parcel of our work. This can be a huge challenge for many owners - not only because there are many ways to build our audience, but because not all visibility works to our communication strengths. (We can't all be good at writing/talking/video/interviewing, etc....

Most business owners are busybusybusy trading their hours for dollars. This gets repetitious and can easily lead to burn out. After all, there's only so many times you can say the same thing with enthusiasm, right?  There's a better way to work: instead of sitting at your desk servicing one client at a time, instead create assets in your business to sell. If you're allergic to hourly and ready to...

Many of us have a complicated relationship with our business. Sometimes, this is an abusive relationship – where we give everything, and get very little in return. If you're feeling burnt out, anxious, or overwhelmed by constantly thinking about your business, even when you're trying to relax, then this episode is for you. We discuss: Creating healthy business boundaries Finding a new approach to...

Like Gerry Seinfeld and Elaine, Brook and Jacko were always destined to be friends, not lovers. In this episode, Brook interviews her first boyfriend Jacko, who's way too smart and compassionate for his own good, to uncover all the stories we tell ourselves as teenagers, how they shape our identities, and what endures. From geeking out to Shakespeare and goth, and the melancholy of 90s music, Broo...

In this podcast we’ll be exploring the importance of finding a balance between personal goals and contributing to the larger society. What you’ll Learn: How to balance personal and societal goals: The podcast explores the perspective of "bleeding hearts," who prioritise societal goals over personal sustainability, sparking a discussion on finding a balance between individual aspirations and contri...

In this episode we discuss the most popular stories and common self-limiting beliefs that weigh people down when it comes to self-growth and scaling their businesses. I’m going to be deconstructing the most common narratives that are holding people back from pursuing their goals, particularly, women in business. Some of the narratives we’ll deconstruct are: The misconception that working longer ho...

For the 98.76% of us – who aren't over-achieving, Type-A Robotrons – accountability enables us to do what we say we're going to do. In this episode, Brook introduces her accountability coach, Kate Cowley, who works with Hustle & Heart clients to help them do what they say they're going to do. If you're keen on amping up your productivity, staying focused, and not stopping yourself with procrastina...

Does talking to strangers make you nervous? Does the thought of networking make you itchy? Getting over yourself and getting "out there" is not just awesome for growing your business, it's also an invaluable life skill. After all, life is long and potentially dull. Friends get old and boring. We need to introduce ourselves to strangers if we're to be an active participant in life! What you'll lear...

The stories we tell other people are only one piece – the stories we tell ourselves has a massive influence. We examine how thoughts become beliefs, which become our opinions, bias and agendas, and the lens through which we experience life.   Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustl...