Brook McCarthy
Meaningful Work, Remarkable Life
We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.
N'hésitez pas à visiter le site du podcast et à soutenir son créateur : hustleandheart.com.au
Auteur
Brook McCarthy
Catégorie
Site du podcast
Dernier épisode
28 sept. 2026
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Épisodes
Embracing speed over perfection 11.07.2025 30:16
What if the real reason your business isn’t growing isn’t a lack of skill but your addiction to overthinking, overplanning and over-prepping? In this episode, we examine why speed beats perfection every time and how embracing fast, imperfect action can create the momentum your business desperately needs, without burning you out in the process. You’ll discover: Why perfectionism is snobbery, and th...
Outsourcing your power to AI 01.07.2025 20:39
In this episode, we dive into the emotional, neurological, and digital tangle of decision-making in our AI-saturated age. From our daily navigation of AI as business owners, to the broader cultural shifts that affect our clients and target market in how we make (or avoid) decisions, we explore the role of trust, creative thinking, and discernment in a world of infinite options and shrinking attent...
Future-proofing: Lisa Corduff talks disruption, AI, resilience & joy 23.06.2025 53:56
Brook talks with Lisa Corduff, a successful entrepreneur, speaker and writer, on how AI and climate change will affect our future, including looking after our families, building our businesses, selling online, and how to move through collective and individual grief. Lisa talks about how she got out of existential dread into proactive preparation, and why navigating uncertainty with experimentation...
Welcome to the future 16.06.2025 29:29
Welcome to the future! Season 6 is here and it’s all about asking the big questions, honing our predictive skills and positioning ourselves and our businesses to make the most out of what’s to come. No doubt about it – the future is volatile and oftentimesscary. It’s easy to believe that the past was better, and set our nostalgia and sentimentality lead. But leaders aren’t leaders if they only sho...
Generosity, AI and Self-Censorship 23.03.2025 28:02
Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of. In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership. You'll dis...
Selfish Marketing 10.03.2025 20:57
If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone. Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode. Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead generation, help you attra...
Making Peace with Your Competitors 03.03.2025 20:12
Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes. In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace. You'll learn: How to eje...
The new approach to hitting $10K+ months in today's economy 24.02.2025 30:35
Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now. Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how you approach sales, marketing, and profitability....
Joy and profit 17.02.2025 18:27
Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business. You'll learn: The surprising connection between experimentation, creativity and growth in business How joy makes work regenerative, helping you stay...
Hustle smarter, not harder 09.02.2025 34:00
Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable. Today, we tackle the paradox of hustle - why it’s works when it's paired with heart, strategy, and long-term thinking. We're rethinking the way we approach growth, ditching the obsession with quick wins, and building...
When selfishness sells 02.02.2025 24:08
Does the idea of pitching, selling, and putting yourself forward feel selfish? Obnoxious? Acutely self-consciousness? It's time to challenge that. We're going to rethink what it means to show up, boldly ask for what we want, and put ourselves in the right rooms — without guilt, hesitation, or the weight of outdated beliefs about worthiness. You'll learn: Why our Hustle & Heart Life's a Pitch!™ is...
The power of joy 25.01.2025 19:10
Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success. You'...
What they didn't teach you at school about getting what you want 19.01.2025 27:38
Today, we challenge the lessons you learned at school that are holding your business growth back. Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish." You'll learn: Why turning insults into assets is th...
Why selfish is a good thing 13.01.2025 21:28
Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think....
Promoting yourself 08.12.2024 20:17
Isn't it about time that you gave yourself a promption? You've worked hard. You've done your time. As you're self-employed, you're the only person qualified to promote yourself. So let's do it! We talk about how to proactively elevate your business, your income, and your impact—on your own terms—while creating the future you want. You'll learn: When to know it's time to give yourself a promotion E...
Conflict as growth 01.12.2024 19:51
Today, we explore the uncomfortable yet powerful realm of conflict in business. If you KNOW you avoid conflict, then I daresay you’re not yet tapping into its growth potential – so watch out! Because not only could you become great at handling conflict, but you could also unlock new levels of growth for yourself. Let’s rethink conflict as a catalyst for transformation – for ourselves, our business...
Decluttering your business 24.11.2024 20:30
Today, we tackle the clutter that weighs down your business, steals your time, and drains your energy. Let’s rethink what we actually need to keep around in our business, and what we’re better off letting go. By doing this, we create space for growth, focus, and true productivity, reclaiming the energy we need to thrive. You'll learn: The sneaky ways “busy work” creeps in, and why intentional le...
Calling in your next level clients 17.11.2024 18:42
Sooner or later, ourselves and our business needs to evolve, progress, and step things up. In this episode, we explore the process of calling in your next-level clients – clients who align with your evolving identity, values, and business goals. We look at the natural tension that arises when outgrowing your current clientele and the psychological challenges of stepping into a new version of yours...
Overwhelmed, underpaid, over it 11.11.2024 17:36
Today, we tackle the pervasive feelings of overwhelm, underpayment, and burnout that so many business owners experience (if you haven't burnt out in your business yet, then I daresay you haven't been in business long enough). So let's rethink how we can handle our workload, set boundaries, and prioritise our individual, collective, and systemic wellbeing, to minimise the deleterious effects and ma...
Thriving in chaos 04.11.2024 15:15
Chaos is inevitable – in both life and business. We may wish it were otherwise, but that 'cool, calm, in control' self you're wishing for? Sorry to tell you, you're going to have to learn how to be that person regardless of your circumstances. In this episode, Brook shares how having a large, chaotic family has made it easier for her to be resilient, agile and flexible when things go pear-shaped. ...
Reigniting Your Spark After Burnout 28.10.2024 20:39
If you've not yet burnt out in business, I daresay that you haven't yet been in business long enough. Running your own business is stressful – and maintaining your mental health and wellbeing is imperative if you want to be in business for the long-term. In this highly personal episode, Brook shares a personal experience of burnout in early 2022 (trigger warning), which led her to seek help. In th...
Anger is my superpower 21.10.2024 14:41
Why is anger seen as so distasteful (on women)? We're delving deep into the complexities of anger, particularly for women in business, and how anger can be transformed into a powerful motivator for making bold decisions and creating meaningful changes in your professional and personal life. Emotions have messages to decode, if you know what to look. You'll learn: Why anger is a superpower, and how...
The Momentum Effect 13.10.2024 20:31
How do some business owners seem to be everywhere, all at once, creating massive visibility, reach, momentum - and a big injection of cash? This technique, the Momentum Effect, is something I've been doing for years. It's enabled me to have long holidays overseas, plenty of breaks, and build a cash buffer before the quiet months of the year. If you hate doing the same thing twice, you don't mind h...
When your values are weaponised against you 07.10.2024 20:30
If you've ever walked away from a client feeling less than, or that you weren't very good at your job, then this episode is for you. If you're a highly conscientious, values-based owner, perhaps highly sensitive or a people pleaser, then I daresay that you would have had your values weaponised against you. When you're highly principled, it's easy for others to weaponise your values or principles....
The Vulnerability of your Visibility 15.07.2024 48:56
Are you struggling to be visible online? You're not alone. In this episode, I chat with social media strategist Angela Morris about why so many women business owners find it painfully difficult to be seen and heard on social media. We look into the psychological and societal factors at play, and Angela shares some brilliant insights on how to break free from the fear of visibility. We explore: Why...
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