Elevated with Brandy Lawson

Get in Touch! Send us a message. It’s no secret that I love a good tip, trick & hack. Listen in for a tasty one that will help when delegating and working with external teams. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superp...

Get in Touch! Send us a message. The good news & bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. Listen on to this episode for insights on how others have been challenged by this and how you can choose the website builder that best fits your organization.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start...

Get in Touch! Send us a message. Modern organizations typically find themselves with a leader of Operations, usually a Chief Operating Officer and a leader of Marketing either a Vice President of Marketing or Chief Marketing Officer. And that's great, except there seems to be a growing gap between the two roles as technology & marketing evolve. Listen into this episode to find out what ch...

Get in Touch! Send us a message. It's easy to believe we don't need the “big fancy things” when we're just a scrappy little team or business trying to get off the ground. Listen on to find out who actually needs marketing operations.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 Wha...

Get in Touch! Send us a message. If you've listened to the podcast, you know I love shortcuts, hacks, tips and tricks. In this episode I'm sharing one that is extremely effective, but it’s probably the unsexiest shortcut on the planet. Embracing this will change almost everything for your team. Don't be afraid. I promise it'll be less painful than you think.  📋 Get the AI Note...

Get in Touch! Send us a message. Metrics are a critical part of a marketing team's ability to be proactive, understand what's working and what's not working and adjust accordingly. Sadly, spending time, expertise and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it.  📋 Get the AI Note-Taking Setup Guide — stop...

Get in Touch! Send us a message. No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are lacking marketing operations. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpowe...

Get in Touch! Send us a message. Looking for leverage? Need to go faster, further with less? That is why organizations need Marketing Operations. Wonder if this might be you? Listen on to this episode to find out. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take...

Get in Touch! Send us a message. Can we kill the word excellence? Please? Warning, the podcast episode you are about to listen to is a bit of a rant. As FieryFX has embraced our positioning as a marketing operations agency, every time I'm engaged with some sort of content about operations, it's using this word excellence.  Part of my reaction to this word is likely a hangover from corpor...

Get in Touch! Send us a message. I’ve run my own business for 10 years and in that time we’ve always been a Marketing Operations company, I just didn’t realize it. Join me on a little journey through my experience in the evolution of this new sector of marketing to give you some insights on how we got here and the expert scoop on how your organization can benefit from embracing it. 📋 Get the AI N...

Get in Touch! Send us a message. Do you also get that FOMO feeling when you hear a term you’re unfamiliar with? Well, don’t fear missing out on Marketing Operations because in this episode of Leverage Your Spark I’ll reveal why you may not have heard of this yet. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetno...

Get in Touch! Send us a message. Welcome to Season 3 of Leverage Your Spark! In this first episode we’re answering a very fundamental question for modern marketing teams: What is Marketing Operations? You may not be familiar with this term, you might have heard it used, but if you are in marketing, I’d bet you’ll get crystal clear really fast on Marketing Ops as you listen to the episode. 📋 Get t...

Get in Touch! Send us a message. Leverage Your Spark is a podcast that delivers quick & easy to digest knowledge bombs for CMO’s and other marketing leaders who need the most out of available resources to execute big growth. Each 5 minute episode delivers insights and simple steps to take to improve the leverage available to you and do more (more effectively) with less. This season covers the...

Get in Touch! Send us a message. Breakups are hard, and can be even harder if you've left clothes in the closet, toiletries in the bathroom and your favorite mug in the kitchen cabinet. In this episode of Leverage Your Spark, let's talk about how to use technology, tools and processes so parting ways is easier and no one has to awkwardly ask for their favorite sweater back. 📋 Get the AI...

Get in Touch! Send us a message. All good things must come to an end, and parting can be such sweet sorrow. However you put it, when working with experts and external agencies, whether the experience was great or terrible, nothing lasts forever. In this episode of Leverage Your Spark you’ll hear two stories of parting ways with clients. 📋 Get the AI Note-Taking Setup Guide — stop relying on memor...

Get in Touch! Send us a message. In life and in business, there often isn’t a happily ever after. People change roles, companies evolve, get bought, go out of business and experts get fired. In this episode we’re tackling the uncomfortable topic of the unexpected end to a client-expert relationship.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable rec...

Get in Touch! Send us a message. You hired the right expert, they were a great fit, they did the work you needed and now the project is done… so, what now? That’s what we’re chewing over in this episode of Leverage Your Spark. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Sup...

Get in Touch! Send us a message. Unnecessary meetings and excessive emails are personally offensive to me, because efficiency and effectiveness are two of my top values. Listen in to this episode of Leverage Your Spark to learn how to avoid pointless emails & meetings and my tip that will have your colleagues thanking you. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and star...

Get in Touch! Send us a message. Transformation is hard, uncomfortable and sometimes in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us. It’s story time in this episode of Leverage Your Spark, and it’s a tale of a pet-focused brand with big aspirations. 📋 Get the AI Note-Taking Setup...

Get in Touch! Send us a message. In the last episode, we discussed how to avoid hiring an expert steamroller. You know, somebody who comes in, hijacks the project and leaves you with something you didn't even want in the first place. In this episode, we're going to talk about the other side of the relationship, when the client steamrolls the expert. 📋 Get the AI Note-Taking Setup Guide...

Get in Touch! Send us a message. Sometimes when we hire expert help, we don’t end up getting what we wanted, and are left with something we don't even know what to do with. This is fairly obvious when the expert is a personal stylist, or decorator (anyone remember the straw wall on Trading Spaces?) There are many ways things get derailed, but listen in to this episode of Leverage Your Spark t...

Get in Touch! Send us a message. If you've ever wondered how to engage with someone to solve a problem, you're not alone. Even with websites it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. Let's help clear that up and get you started improving how you work with experts in this episode of Leverage Your Spark. 📋 Get the AI Note-Taki...

Get in Touch! Send us a message. There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it's actually a hallmark of an amateur. The question is…  Do you like it?  Listen on to this episode of Leverage Your Spark, to find out why you should run if your expert is asking you this quest...

Get in Touch! Send us a message. If you've ever wanted to hire help, but didn't know exactly what to ask for, or what you needed, you only really knew that you needed something, then this episode of Leverage Your Spark is for you. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's...

Get in Touch! Send us a message. Isn’t it great when things ARE as advertised? When you get the value from something you invested in. It is an incredible feeling. To get that feeling every time you work with an expert, listen to this episode of Leverage Your Spark and learn how to prep your organization to best work with an expert so you can more reliably get the value you expect. 📋 Get the AI No...