Elevated with Brandy Lawson

Get in Touch! Send us a message. Welcome to Leverage Your Spark, the podcast that helps entrepreneurs and business leaders amplify their time, energy and impact. I’m your host, Brandy Lawson and in today’s episode we're discussing how to make the most of the 24 hours we all have in a day, that is how to amplify time through intentional planning and strategy. 📋 Get the AI Note-Taking Setup Gu...

Get in Touch! Send us a message. Software Optimization Guide: From Subscription Chaos to Maximum Value Drowning in software subscriptions that feel out of control? Discover why you're probably using less than 50% of the features you're already paying for—and how software optimization reveals that your existing tools likely provide the capabilities you're considering buying new apps...

Get in Touch! Send us a message. In this episode, we're discussing the final step to Discovering the Metrics that Matter: Surfacing the information to the organization. If you've been following along in the last four episodes, we’ve broken down the first four steps of clarifying the metrics you actually care about. It starts with step 1, having a clear, specific goal with a timeline. Why...

Get in Touch! Send us a message. In this episode we’re digging into how to Step 4 of Measuring the Metrics that Matter: how to track data for those metrics.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy La...

Get in Touch! Send us a message. So far in clarifying the metrics you actually care about you’ve outlined your goals and clearly defined when they are done. In this episode we are covering step 3, which is making a list of leading indicators for that goal. That is, what actions are taken in pursuit of getting it "done"? 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and s...

Get in Touch! Send us a message. In the last episode we covered how to start setting some mile markers so you can more easily see where and how you are making progress, decoded KPIs and laid out step 1 of finding metrics that matter, and that was to set goals. Now on to Step 2: defining the finish line for each goal. That is, determine how you will know when it is "done." I know, this se...

Get in Touch! Send us a message. When working on operational improvements, and business optimization, it really helps to set yourself some biomarkers so you can more easily see where and how you are making progress in business lingo. These are called KPIs, which stands for key performance indicators. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable rec...

Get in Touch! Send us a message. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com...

Get in Touch! Send us a message. Google Analytics four, or GA four, as is also referred to, this is the latest version of Google's free service that enables you to track what users are doing on your website, or in your app. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales S...

Get in Touch! Send us a message. The short answer is that Google Analytics 4 is Google's free service to gather data on how users are interacting with digital properties, most often used on a website or in an app. Basically, it's used to track what people are doing on your website or in your app.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searcha...

Get in Touch! Send us a message. By now pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark we’ll decode how Marketing Operations is different from Marketing Automation. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetn...

Get in Touch! Send us a message. Comedy isn’t the only place where timing really matters. Knowing when to add expertise or capacity is one of the trickiest parts of leading teams. Let’s decode the timing of hiring a marketing ops agency for you in this episode of Leverage Your Spark. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every clie...

Get in Touch! Send us a message. Hiring is one of those areas of business that seems straightforward… but then anyone who’s tried to do it will tell you it is anything but. Let’s get you the goods on how to hire a marketing ops agency so you can quickly & easily get the right one when the time comes. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable...

Get in Touch! Send us a message. Because Marketing Operations is a new and still evolving concept, we find organizations and marketing teams have questions about it. In this episode of Leverage Your Spark we’re doing a Marketing Ops FAQ. 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's You...

Get in Touch! Send us a message. Scale, what a very popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Well, that's what we're discussing in this episode of Leverage Your Spark.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's You...

Get in Touch! Send us a message. Isn't it awesome when you get a new tool and it makes your life so much easier? Yay! Well, what if you could experience that feeling more often? In this episode of Leverage Your Spark, we're talking about how to use a marketing operations team to expand the marketing automation and technology toolkits you already have. 📋 Get the AI Note-Taking Setup Guid...

Get in Touch! Send us a message. Your marketing automation is probably broken right now—you just don't know it yet. Teams are routing around failures, patching with workarounds, and spending more time maintaining the chaos than they save from what still functions. Most automation was built by people who left without documentation, creating systems no one fully understands until they catastrop...

Get in Touch! Send us a message. We've talked quite a bit this season about marketing operations, what it is, why you need it, when you need it, and what you might be doing instead. But now it's time to address the elephant in the room. Why wouldn't you use marketing operations? Find out in this episode of Leverage Your Spark.  📋 Get the AI Note-Taking Setup Guide — stop relying on...

Get in Touch! Send us a message. Marketing operations is not a silver bullet, it can't fix every problem in an organization. But there are some things for which it is just what the doctor ordered. What are those? Well, let's talk about it in today's episode of Leverage Your Spark.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record...

Get in Touch! Send us a message. Hiring more team can seem like a great way to solve a skill or capacity gap. And that can be true. But sometimes it's not. So let's talk more about this in today's episode of Leverage Your Spark.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What&apo...

Get in Touch! Send us a message. So you've hired a marketing agency and, well, don’t they take care of marketing operations too? Let's find out, in this episode of Leverage Your Spark.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fi...

Get in Touch! Send us a message. No business today can effectively run without technology. That’s why IT teams are a part of nearly every organization. But, does having an IT Team mean you don’t need a Marketing Operations team? 📊Grab the Quick & Dirty Guide to Google Analytics 4 Setup at https://fieryfx.com/ga4 📊 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start build...

Get in Touch! Send us a message. Marketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and their role as an alternative to a marketing operations team.  📋 Get the AI Note-Taking Setup Guide — stop relyin...

Get in Touch! Send us a message. Sorting roles out in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant.  📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start buildin...

Get in Touch! Send us a message. We've talked a lot about Marketing Operations this season, what it is, when you might use it and how you would know if you need it. In the next few episodes we're going to talk about alternatives to marketing operations. Let’s get into what you might be doing instead… 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a sear...