eCommerce Badassery

If you have seasonal products that you bring back year after year, should you remove them from your website or leave them up? Tune in for the answer!   Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/204 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.c...

Do you enjoy hearing the stories of other eCommerce entrepreneurs? In today's episode, I'm sharing recent lessons, aha moments, and breakthroughs from eCommerce CEOs just like you.    Links Mentioned The Lounge eCommerce Marketing Membership http://ecommercebadassery.com/membership   Episodes Mentioned 91. Facebook Ads for eCommerce https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14...

As a busy CEO or marketing manager you don't have time to be manually posting all your social media content. The good news is, you don't have to! There are a ton of social media scheduling apps out there and today I'm covering my favorites. Links Mentioned Get $10 off Plann That Social Media Scheduler https://bit.ly/ebplann   Planoly https://bit.ly/ebplanoly Episodes Mentioned:  12+ Things You Can...

Shopify is FINALLY releasing a one-page checkout! And they've released over 100 other new features over the last 6 months. Tune in to hear the most exciting updates and what might be the perfect fit for your eCommerce store.   Links Mentioned Get a Free Forever Trial to Shopify https://forms.gle/8rLiw9jpujdnhn8q6   Shopify Releases | Winter 2023 https://www.shopify.com/editions/winter2023   Episod...

Image optimization is so important for eCommerce; both for speed and search engine optimization.    Shopify does do a few things automatically for you, but there are still some additional things you'll want to do to take that optimization to the next level.    What You'll Learn:  What Shopify already does for you & what it's for What you should do before & after uploading your images to Shopify My...

Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how!   What You'll Learn:  A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197   160. How to Deal W...

A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results.  And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up?  In today's episode, I walk you through how to do this on the Klaviyo email platform.  Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Tran...

Hit a rough patch in your business? Feeling stuck, overwhelmed, or like business is hard?  If you're feeling any of these things... you are not alone! Today's episode was inspired by a conversation with an eCommerce biz friend who was feeling all of these things!  What You'll Learn:  A 5-Step process you can work through to get unstuck How we used the data to strategize her next steps How we prior...

The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative.  Tune in for the details... including a business lesson or two of course.    Ready to Join? 👇 http://ecommercebadassery.com/membership  

There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users.  A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns. Tune in to hear my two cents. Links Mentioned TikTok’s Privacy Policy https://www.tiktok.com/legal/page/us/privacy-policy/en   TikTok’s Data Collection Policies https://for...

eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be. Tune in to hear 12+ ways you can automate your eCommerce business starting now. Important links   ManyChat DM A...

One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options.    Tune in to hear how to choose the best products to use in a post-purchase cross-sell.   Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/194 Work With Me Interested in getti...

Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.  Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.   Links Mentioned What is Omni-Channel Marketing - Kl...

When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?   The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment.    But many early entrepreneurs say they don’t have money to invest - but they also don’t...

Data-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it?   Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business.   Links Mentioned All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/   Accomplishing Goals Like an eCommerce B...

If you're selling on multiple sales channels in your product-based business, you might be wondering what the best way to analyze your numbers is or how to best strategize your marketing... How do you know where to focus? Tune in to hear how I recommend you look at it so you can make the best decisions for yourself and your business moving forward.  Other Helpful Links 93. All the Ways to Grow Your...

What does it take to be successful in eCommerce?   With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business.   But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about...

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.    Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list go...

One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.    So, what’s in a product page that actually converts? That’s what we’re diving into toda...

From side hustle to 7 figures in 4 years. Learn how Megan grew her accessory business from scratch and the mindset shifts she had to make to grow her business organically.     Here’s what you’ll learn:  Megan’s #1 piece of advice for growing a successful business Her biggest mistakes and successes in her business so far The one thing she resisted most in her business and how it changed things for...

If you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat. Rishi is obsessed with buyer psychology and...

Wondering how I can support your in your eCommerce business next year? Want to hear what exciting things I have up my sleeve? Tune in to hear all the details and for a sneak peek of what's to come.    Links Mentioned Be a Guest on the eCommerce Badassery Podcast https://ecommercebadassery.com/podcast-guest-application/ Full Transcript & Show Notes http://ecommercebadassery.com/184   Work With Me I...

Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business.    Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and...

As the year comes to a close you're likely looking at your numbers to see how things are shaking out. And if you're comparing your numbers to previous years, you might be disappointed.  If you haven't increased your sales in 2022 compared to last year, does that mean your business is failing or you did something wrong?  The good news: probably not. Tune in to hear why and what the difference betwe...

With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who...