eCommerce Badassery

With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward.   Other Helpful Links What to Do When Business is Slow https://ecommercebadassery.com/what-do-ecommerce-business-slow/   Show Notes & Transcript http://ecommercebadassery.com/...

As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic.  You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of...

Sustainability is a hot topic in the product space, but how much does your customer care about that and other do-good efforts like charitable donations? Let's chat about it   Other Helpful Links   Understanding & Speaking to Your Ideal Customer https://ecommercebadassery.com/ideal-customer/     How to Create Content That Converts https://ecommercebadassery.com/create-content-that-converts/     The...

It's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time.    When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details.    Important Links 28. Smooth Operations in Business & Life During Q4 https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/  ...

If someone joins your email list or abandons their checkout during Black Friday weekend, what type of message are they going to receive?    Should that message match whatever your current sales or promotions are? Maybe! Tune in to find out.   Other Helpful Links Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday   Show Notes & Transcript http://ecommercebadassery.com/17...

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.   Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.    As an eCommerce website owner, there are some optimizations you ca...

If you're trying to grow your Instagram audience and get in front of more of your perfect customer you're probably disheartened by the lack of reach and engagement on Instagram.    You might be wondering how much effort you should be putting into hashtags to increase your visibility on the platform or if it's worth your time.  Today I'm breaking down my recent experience so you can decide what's r...

Every great marketer knows the 5 types of marketing content that inspire customers to take action and buy!    In this episode, we'll walk through what the 5 types of content are and how you can apply them to your specific product-based business.    Plus, we'll walk through some examples of how I have used these content types for my clients in their eCommerce email automations.   Important Links 16...

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too?   This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money o...

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back i...

As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way.  Some Lounge members have been asking, what promos should I run?  But the thing is… only you can truly answer that.    Links Mentioned Badass Holiday Planning Guide http://ecommercebadassery.com/holiday   Read the Full Transcript  htt...

It’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time.  One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and...

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.   Links Mentioned Amazon Email Feature: Tailored Audiences https://www.retaildive.com/news/ama...

Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.  What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners...

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.   Episodes Mentioned 8. Why You Can't Trust Consultants http://ecommercebadassery.com/08     R...

You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers.     In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement...

Have you seen the new Facebook Group feature where you can tag all of your members at once and send them a notification? Let's talk about some best practices for this new feature.   Do you have a Facebook Group for your eCommerce Business? If you do, keep listening. If not, check out episode 29 where I walk through why Facebook groups are a good idea for product-based businesses and how to decide...

In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list.    Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business.  What You’ll Learn Simple ways to grow your email list  What you sho...

Please DO NOT engage with DMs from this account. It's my handle with an underscore at the end. They've copied a bunch of my content and have already started following my followers and starting to DM them. I've already been denied by Instagram AI once, but am still on a mission to get it taken down.    This is the ONLY real account: http://instagram.com/ecommercebadassery

Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming.    Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos.    Episodes Mentioned 74. How to Promote Your Business for...

Wondering if your big Q4 goals are possible? Ready to do ads, but not sure if your eCommerce business can afford them?    In today’s episode, we’re covering important calculations that will show you how much traffic you need to hit your sales goals and how much you’ll need to spend on Facebook ads.   What You’ll Learn   How to calculate how much traffic you need to hit your sales goals The amount...

Today’s episode is inspired by a conversation I had with a Lounge member. What do you do when you receive advice from internet experts about what to do next in your business? How do you know which piece of advice to follow? The internet is filled with many so-called "experts" all with different experiences and preferred ways of doing business. On today's episode, we're talking about how you can di...

In-person events are a great way to get exposure to new customers and make sales - but if you can't follow up with those people after the fact, how will you turn them into loyal, lifetime customers?  Today we'll cover a few different ways you can do this!    Read the Full Episode Transcript http://ecommercebadassery.com/158   FREE Resource Library  Every freebie I’ve created to help you grow the t...

Your email strategy during Black Friday Weekend or whenever you’re having your big push or promotion can mean the difference between being successful or not. Email is always important, but it’s even more important during this time because people’s email inboxes are flooded with messages and if you’re not sending consistent emails to stay at the top of the inbox, you’re gonna get lost in the crowd....

In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products.  Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired. But, if you want to be able to exclude specific items or collections from your promo codes...