eCommerce Badassery

Inventory and finance are the least enjoyable parts of running a product-based business, but they're also the most important. If you don't have a handle on these numbers it's very difficult to stay profitable especially as you scale.   Learn how you can tweak the profit-first method to fit your inventory business and the most important things you need to understand about your business financials....

Have you ever thought about selling your eCommerce business? While many entrepreneurs create businesses with the intention of selling them in the end, most small business entrepreneurs think they'll run their businesses until they're ready to retire. But even then, what are your next steps? Do you just shut the whole thing down and say goodbye to your customers? What if instead, you could sell you...

Customers are MOST engaged with your brand when they place an order with you so capitalize on the moment with post-purchase cross-sells & upsells.  With a conversion rate of 3-15% it's a no-brainer way to increase your average order value.    Learn how a tool like ReConvert makes it easy to implement this strategy and gives you the power to create a personalized experience for each of your custome...

Struggling to get traffic and sales for your product-based business? Charlotte of Soaps by a Chemist discovered and started implementing Facebook virtual vendor events in her business when the pandemic shut down her in-person options. Since then she has shifted the majority of her business online and only participating in a handful of in-person markets. Learn what virtual vendor events are, how to...

It’s hard to avoid shiny object syndrome… especially in the online space.   With so many different strategies, social platforms, educators, and other businesses that are doing “cool” things… it’s easy to get off-track… But 99% of the time, it’s FOCUS that will actually drive you forward.   What focus means for one business is different than for another. And there are actually 2 different ways focu...

Not every strategy, method, or "best practice" is right for your business and I see a lot of entrepreneurs who get caught up working on the wrong things...    Maybe they heard someone talk about something and they got FOMO, or maybe someone gave them advice that didn't actually make sense for their business, their goals, or their immediate needs.    I'm all for focusing on the big picture, future-...

Credit cards can get you into trouble if you don't use them responsibly... but they can also save you a lot of heartache if you ever experience fraudulent charges. Don't put your business (or personal) cash flow at risk.    Read the Full Show Notes eCommerceBadassery.com/223 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram: https://instagram.com/ecommercebadassery FB Group:...

Stop spending all your time trying to fight the social media algorithm...   In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else.    Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!   Links & Resources...

Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck. If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for? Let's talk through some different ideas, things for you to consider, and ways to frame these decisions.    Read the Full Show Notes eCommerce...

As a small business eCommerce entrepreneur, one of the MOST difficult things to do is get more visibility for your brand and traffic to your website.   We spend so much time, energy, and effort sending content into the abyss of social media, spending money on ads hoping people care about what we sell, and at the end of the day... while all these marketing strategies CAN work it's exhausting and de...

If you have an online and brick-and-mortar store it can be difficult to determine how much focus you should put on one or the other in your social media marketing.    In today's episode, we'll talk through the strategy I'm recommending to clients with a few caveats for you to consider.    Read the Full Show Notes eCommerceBadassery.com/219 Free Resource Library: http://ecommercebadassery.com/frees...

In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.  While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.  In this wee...

If you're selling something on the Internet... you have to create great copy. The good news... you don't have to be a copywriter or a wordsmith to create great copy.  Tune in to hear the two most important principles you need to understand to write copy that converts and get a few examples for inspiration.    Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadasser...

I get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not.   Links Mentioned 160. How to Deal with Conflicting Advice from Experts https://ecommerceb...

A PSA for every eCommerce business owner... Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/215 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call htt...

Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!   Here’s what you’ll lear...

Q2 is a great time to tackle big projects in your eCommerce business. You've fully recovered from Q4 and are back in the swing of things... but it's not quite summer yet so you're not as distracted with vacations, kids, and weekend BBQs. But what exactly should you be focusing on? Of course... it depends. But in today's episode, I share what you should consider when making those final decisions. ...

Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.   But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.   Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He...

Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.    In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care...

eCommerce SEO takes time, energy and effort so it's important that you're able to monitor your results along the way. Google provides a free tool to help you do this. Tune in to hear more about the tool and how long it typically takes to see results.    Links Mentioned Google Search Console https://search.google.com/search-console/about   The Lounge Membership http://ecommercebadassery.com/members...

Entrepreneurship is hard. If were easy, everyone would do it.  But often times we overcomplicate our businesses and the way we market them. With a little inspiration from the one and only Snoop Dogg, we're taking a look at how he's built up his brand and stayed relevant since his first solo album drop in 1993. Tune in as we explore the 4 simple things Snoop has done to build his empire and how you...

Shopify has officially released its Google Analytics 4 integration. Tune in to hear the details and make sure you check the show notes on my website for important links and some screenshots! Show Notes & Transcript http://ecommercebadassery.com/208 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com...

We're going back in time to revisit an old-school marketing tactic that has been revolutionized for today's technological world. If you've been wondering how to create better relationships with your customers, cut through all the digital noise, surprise and delight them at the perfect moment in their shopping journey and grow a sustainable brand with raving fans you'll want to hear from today's gu...

If you want to grow your following on TikTok and ultimately drive sales for your eCommerce business you might have to post more than you think! Hear what TikTok strategist Wave Wyld shared as the preferred cadence for posting on TikTok and 4 reasons why it's easier than you think!   Join the Inside Scoop: TikTok Trends Membership by Wave Wyld http://ecommercebadassery.com/scoop (affiliate link) Jo...

A robot that can write your content for you? Are AI content generators worth the hype? The short answer... maybe.  After diving into ChatGPT & Jasper.ai, I can say I'm more impressed than I expected to be... but there is a right and wrong way to use them.  Tune in to learn more about what these tools are capable of, what to expect when using them, and how to get the best results possible   Links M...