Creative Business Marketing with Menekşe Stewart

Topics covered in this episode include…  - AI in analytics analysis: Using AI for data interpretation, trend spotting and predictions.  - AI for business administration: Future productivity tools leveraging AI for tasks like calendar and inbox management.  - Utilising AI for meetings and file management: Integration of AI tools like Otter.ai for minute taking, action point extraction, and efficien...

Topics covered in this episode include…  - Explanation of AI: Described as predictive text on steroids, trained with massive amounts of data. - AI's training: Discussion on AI tools being trained on existing public content on the internet. - Issue of bias in AI: Brief mention of how word probability can lead to biassed results in AI-generated content. - Intellectual property and AI: Conversation o...

Topics covered in this episode include…  - AI goldrush and overfunding in Silicon Valley - OpenAI's ChatGPT: Free and $20/month versions, user data usage - Microsoft's $11 billion investment in OpenAI: Threat to Google's market dominance - Anthropic: OpenAI competitor, creator of "generative" language model, Claude - Google and Meta's AI forays: Google's Bard and Meta's open-source Llama2 - Europe...

Topics covered in this episode include…  - Understanding Artificial Intelligence: AI's capability to display human-like intelligence. - Breaking down AI Algorithms: Step-by-step rules that guide computers. - Natural Language Processing: How machines understand and generate human language. - The concept of Machine Learning: Computers learning from data without specific programming. - Introduction t...

We’re exploring where AI came from, how it was built, and what it is in this series of short and snappy episodes that give you a jargon-free rundown of everything you need to know about AI as a business owner. Topics covered in this episode include… - Explanation of AI: Understanding artificial intelligence as a part of computer science that mimics human cognitive intelligence. - AI in Everyday Te...

OpenAI is worth around $29 billion at the start of this year. Microsoft invested $11 billion into it. It’s now worth $80-90 billion. Meta is worth $791 billion.  Amazon is worth $1.38 trillion.  Google is worth $1.58 trillion. Microsoft is worth $2.57 trillion. Apple is worth $3.00 trillion. All of these companies have one thing in common: They used our data to build their businesses. Topics cover...

Topics covered in this episode include…  - Importance of vast data availability in internet for AI development, ending its "winter" phase - Impact of internet revolution on data sharing, providing access to large data sets for AI research - Internet's role in boosting collaborative work and technology development, accelerating idea exchange and research  - Utilisation of collective processing powe...

AI is the reasoning or logic behind things - it’s a way of automating tasks that would normally require cognitive intelligence.  AI innovation and development started in the 1950s, and progressed steadily until it stalled because of a lack of data. You can’t create vast neural networks and large language models without training data. This is where the internet and Big Data have accelerated the tec...

When we use AI in a way that frees us from repetitive, monotonous tasks so we can spend more time pursuing creative things or subjective things that take more time, we end up with more space, energy, and profit to be able to work on the things we love with incredibly skilled humans - without the hamster wheel hustle. AI gives us the opportunity to do the things that are creative, unpredictable, hu...

AI is not a fad. It’s not a passing trend. It’s not (just) the latest hot topic. We can't just ignore it and expect it to go away. It has already been intrinsic to the growth of all the major players in the online space for the past 10+ years - and has even controlled 25% of the world’s money for the last 35 years. So in this mini-series, I’m gonna give you a rundown of the key things you need to...

When you focus on a niche, nuanced group of ideal customers - when your marketing speaks specifically to the people you know will be interested in, need, or want what you have to offer, there’s a consequence to it… … Rejection. Your job is to cultivate a sense of belonging for your customers and your ideal customers. Anyone can be an influencer. Not everyone can move past their own ego, and the ne...

How many times have you bought a course because you felt like you were lacking something? How many times has your decision to purchase been informed by an insecurity you have that a webinar or sales page sprinkled a bit of salt on and waited for you to hand over your credit card? How many times have you thought, “Well, if I knew how to do that then maybe my business would be successful.”? Topics c...

Just to be clear: No, I am not telling you that your business is over if you sell content. But I am telling you that you can no longer sell generic content that lacks nuance for a high price tag. I’m telling you that you can no longer put a premium price tag on courses that are filled with easily available information as a long-term strategy. Topics covered in this episode include… - Future of onl...

So how do we find the context our customers are facing, and adapt our marketing accordingly? How do we build meaningful connections with our ideal customers? Well, we still need to create content - but as the means to a clear end rather than an end in itself. When we understand who our customers are, when we listen to the things they’re trying to do, the things they’re interested in, the things th...

Create more content. Learn how to do this! Create content about it! Write 3 blog posts a week. Email everyone all the time! Start a podcast! Sell a course! Create more content. But the internet has been changing for a while now, and the content era is ending. It may not have ended, but it’s in its final years. Because guess what: It turns out, 16 million Google results for a simple search is overw...

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my web...

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my web...

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my web...

You are not alone. Find out more about Cognitive Reframing here: https://www.verywellmind.com/reframing-defined-2610419 If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in...

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my web...

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my web...

Welcome back to the Creative Business Marketing podcast, it’s been a while. I’m Menekse Stewart, and I thought I’d give you a little catch-up since my last episode of the podcast aired in the first half of 2021. This year has been incredibly difficult for so many people, and after a few conversations with people in my Instagram DMs, I wanted to get back into the podcast swing of things by giving y...

Vanity metrics are things you can measure in your business and marketing that don’t impact your business’s success. They are easily changed and manipulated, so can’t be used as reliable measures of success.  In this episode, we explore them in more detail! ______________ Want to get to grips with all things metrics? Join me inside The SEO Bundle. Find out more about it on my website, marketingwith...

In this episode we look at the key marketing metrics you need to keep an eye on each month, including things like your bounce rate, average session duration, and traffic source. ______________ Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questio...

Google Analytics is about your website & content. Google Search Console is about your domain & page performance. They are both needed for you to optimise your website. Google Search Console gives you access to a host of fascinating information, and in this episode, we explore it in more detail! ______________ Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more abou...