Creative Business Marketing with Menekşe Stewart

Most people who run businesses online have “Set up Google Analytics” on their to do list. Jury’s out on whether it will get completed, but even if it does - as soon as you log in, it can feel slightly bewildering and before you know it, it’s been over a year since you last logged in.  But how do you actually use it in your business, and what decisions can it help you make? ______________ Want to g...

Most of the business owners I work with have installed (or at least heard of!) Google Analytics - but feeling confident with finding your way around it and knowing how to interpret the data is a whole other kettle of fish.  But not very many people have heard of or installed Google Search Console!  There are other tools in Google’s suite, but these are the basic ones you definitely need for your o...

When we’re doing keyword research, we want to understand what each stage of the customer journey looks like for our business.  When we are creating content, be it for search engine visibility, or when talking to our audiences across email and social, we want to make sure we are addressing each stage of the customer journey.  ______________ Want to get Kanye confident with your keywords? The keywor...

Keywords basically drive search engines, so if a platform is built on a search algorithm - for example, Pinterest and YouTube, you can use keywords to increase your visibility on it.  How are you currently using keywords in your business? Is it a missed opportunity? ______________ Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The...

It’s important to focus on ranking for your branded keywords first, because that’s part of managing your overall brand, and is part of reputation management.  Then, we research unbranded keywords, which will typically be used across our website’s pages and in our content (including blog posts).  Once we’ve got all the data for our keywords, we assign one to each of our web pages and get optimising...

It’s the same with keyword research: even if you have the tools, you need to learn the skill behind it.  Keyword research is an information gathering process, but unless you have a filter for that information - you’re just going to be overwhelmed and confused. That said: Keywords Everywhere is my on-the-go tool of choice.  ______________ Want to get Kanye confident with your keywords? The keyword...

It helps us optimise for ranking factors that aren’t directly related to your website’s domain.  One of the main outcomes we are trying to achieve is having other websites link to us, which is basically like vouching for us and telling Google they trust us.  Off Page SEO is really about building your brand intentionally online, and can be integrated with other parts of your overall marketing strat...

On page SEO is to do with the content & HTML of a website’s page and content: things like our titles, headings, meta descriptions, image alt texts, and the written content of a page. It's a process that involves keywords, but it's not ONLY about keywords! On page SEO is also to do with the structure of a website - including the hierarchy of content and how your website’s pages link to each other....

When you know how to do keyword research, you start things with your customer in mind - which means you design a business based on your customers rather than based on what you have to offer to your customers.  ______________ Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out...

When we do technical SEO, we are making sure that our website’s can be accessed by search engine bots - which will often fix issues our website users may be experiencing when they visit our sites, too!  Ultimately, when search engines give us guidelines for how our websites should perform, they are giving us best practice so that the experience of users who visit our site is as excellent as it can...

When we think “keyword research = SEO” we are minimising both keyword research and SEO. Keyword research is also a discipline that can benefit your business much more widely than SEO - it can help you with brand management, market research, product and service development, content creation, and trend forecasting. ______________ If you want to learn more about SEO, head to my website, marketingwith...

Search engine optimisation is the process of optimising our websites to increase our visibility in search engines, and is part of “search engine marketing” which also includes paid advertising, like Google PPC.  The amazing thing about SEO is that customers come to you, for free. It sounds too good to be true, but it’s not.  The next few episodes are going to start turning you into an SEO nerd lik...

You can calculate your customer’s lifetime value for a period of time with the following process:  Firstly, divide your total revenue by the number of orders to get your average order value. Then, you divide the total number of orders by unique customers to get the average orders per customer.  Finally, you multiply your average orders per customer by your average order value.  If someone places a...

People build entire careers within ONE marketing channel.  Just because the barrier to entry on a channel is low doesn’t mean it’s easy! So as you’re marketing your business online, be nice to yourself about it.  ______________ If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart. Mea...

There are two types of marketing we need to do:  Short term: This brings cash into our businesses and helps us stay connected with our audience on a day-to-day basis. Long term: This ensures our businesses can grow beyond our personal capacity to respond to Instagram DMs! Today’s question is this:  What are the marketing activities you focus on in your business? And are they more short term or lon...

here are some questions for you to think about today (they’re also in the show notes!):  What wants or needs are your products and services solving for people? Have those wants or needs been expressed by people?  What’s your price point in the market? Are you currently on the cheaper end, in the middle, or more on the luxury side? How do people buy from you? What are the ways people can access you...

In the next few episodes, ww will be looking at all things strategy - but for today, I’ve got two questions for you:  What is your big goal for your brand?  How are you going to get there? ______________ If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart. Meanwhile, make sure you hi...

The reason we often ignore marketing is because it requires us to step out of our comfort zone - maybe we don’t like talking about our products or services because it feels like we’re selling or being sleazy. It’s uncomfortable. Maybe we feel overwhelmed by the technology for things like email marketing, and SEO seems really complicated. But we can find a way that works for us - and we need to tac...

In yesterday’s episode, we looked at the importance of prioritizing the things that will grow your business as you start your working day.  Today, you've got some practical examples of things you can do! ______________ If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart. Meanwhile, m...

What's a foolproof method of growing your business this year? In this short episode, I give you maybe my best marketing and business growth tip - and it doesn't cost anything to implement. ______________ If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart. Meanwhile, make sure you hi...

If we're building all our marketing & business traffic on platforms we don't own, we have a problem! In this episode we look at how to assess your business for risk when it comes to your marketing channels.  Plus, I share a mini marketing horror story that happened to me recently, which really demonstrates my point! ______________ If you want to find out more about how I can help you grow your bus...

Marketing is the way we grow our businesses, and it costs time, skill, and money. In order to really grow your business, you will need to spend money on marketing. Maybe it’s educating yourself to do it, maybe it’s advertising spend, maybe it’s outsourcing elements to somebody else. Today, I want you to think about some of the financial implications attached to growing your business. _____________...

There are a few ways to grow your business - by expanding in your current markets, entering new markets, and by releasing new products, check out the Ansoff Matrix for more on growth strategy. Different revenue streams have different levels of profitability and require different resources: this is really important for us to understand as we consume and create marketing content online, especially i...

As you’re thinking about what you want your business to achieve this year, think about how you’re going to get there:  If you’re thinking about increasing your sales, are you increasing the amount of resources you commit to marketing?  If you’re thinking about marketing, do you know which channels are the most effective for your business?  Whenever you’re listening to this, take some time out to r...

If you haven’t written down your goals for the year yet, here are some questions you can use to document them now, on the first working day of the year:  What are your goals? What do you specifically want to achieve this year?  What actions need to be taken to reach those goals?  What is working in your business that will help you reach these goals?  What is not working in your business that may h...