Branded Merch Network
Collab Connection
Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forward plays. The goal is not hype, but clarity brands and merch pros can use to design smarter, more relevant collaborations of their own.
Auteur
Branded Merch Network
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Site du podcast
Dernier épisode
3 juin 2026
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Épisodes
BELLA + CANVAS x Coachella: Inside the Viral Merch Experience 03.06.2026 46:20
What happens when merch stops being a giveaway… and starts becoming part of someone’s identity? In this episode of The Collab Connection, Jay and Lauren sit down with Kylee Chun, founder of Klean Studios. Kylee helped plan BELLA + CANVAS’ immersive Coachella activation — where festival merch became a fully customizable experience. She was onsite and overseeing the execution in the merch tent... or...
Most Brand Collabs Miss This. F1 × LEGO Didn’t! 31.03.2026 44:44
Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from it. From LEGO parade cars to fan experiences at race weekends, this isn’t about selling products. It’s about creating moments people want to be part o...
Ralph Lauren × Team USA: Style, Pride, and the Power of Belonging 25.02.2026 43:41
In Episode 2 of Collab Connection , Jay and Lauren unpack one of the most iconic partnerships in modern apparel—Ralph Lauren × Team USA. Joined by Jeremy Picker of AMB3R Creative, they explore how heritage, identity, and emotional storytelling transform Olympic uniforms into symbols of pride and belonging. This isn’t just about style; it’s about what the promotional marketing and branded merch wo...
Coors × Two Worlds: Heritage vs Culture-Forward Collaborations 27.01.2026 29:43
A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).
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