Collab Connection

What happens when merch stops being a giveaway… and starts becoming part of someone’s identity? In this episode of The Collab Connection, Jay and Lauren sit down with Kylee Chun, founder of Klean Studios. Kylee helped plan BELLA + CANVAS’ immersive Coachella activation — where festival merch became a fully customizable experience. She was onsite and overseeing the execution in the merch tent... or...

Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from it. From LEGO parade cars to fan experiences at race weekends, this isn’t about selling products. It’s about creating moments people want to be part o...

In Episode 2 of  Collab Connection , Jay and Lauren unpack one of the most iconic partnerships in modern apparel—Ralph Lauren × Team USA. Joined by Jeremy Picker of AMB3R Creative, they explore how heritage, identity, and emotional storytelling transform Olympic uniforms into symbols of pride and belonging. This isn’t just about style; it’s about what the promotional marketing and branded merch wo...

A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).