Gillian Perkins

Work Less, Earn More

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who co...

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Autor

Gillian Perkins

Categoría

Business

Web del podcast

gillianperkins.com

Último episodio

27 de oct. de 2026

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Episodios

Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins 20.05.2025

In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days , which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving tr...

Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine 13.05.2025

In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius , that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business. We dive into what it looked like...

Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!) 06.05.2025

In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting. I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world....

Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube 29.04.2025

I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business . In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low...

Ep 274: How This Business Scaled to $1M in JUST 2 Years (with Dustin Riechmann) 22.04.2025

In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients. We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful...

Ep 273: Why People Aren’t Buying (And How to Fix It) 15.04.2025

In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix. I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a...

Ep 272: I built a custom AI that turns my videos into blogs. (And you can too.) 08.04.2025

In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts,...

Ep 271: How to Find TIME to Work on Your Business (w/ Chelsi Jo) 01.04.2025

In this episode, I sit down with Chelsi Jo , a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities. She introduc...

Ep 270: Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business) 25.03.2025

In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie . Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success. We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his O...

Ep 269: How to AUTOMATE Every Part of Your Business 18.03.2025

In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support. I’ll also talk abo...

Ep 268: How to Use the 80/20 Principle to Work Less & Earn More 11.03.2025

In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategie...

Ep 267: My TOP Sales Funnel Strategy (w/ Jacques Hopkins) 04.03.2025

In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show , I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel. I’ll walk you through how I nurture relationships with my au...

Ep 266: YouTube Strategy MASTERCLASS (w/ Jacques Hopkins) 25.02.2025

In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform f...

Ep 265: I'm Starting a SHOPIFY Store from Scratch 18.02.2025

I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop . In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses. I’ll also share how the online education space is...

Ep 264: 4 Finance Roles You Should Hire to Grow Your Business (with Kendra James Anderson) 11.02.2025

In this episode, I sit down with Kendra James Anderson , a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarte...

Ep 263: The 30-Minute Rule for YouTube Growth (YouTube Strategy) 04.02.2025

Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time. You’ll learn ho...

Ep 262: How to Use YouTube to Grow Your Business (with Chelsi Jo) 28.01.2025

In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life . Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube. Chelsi reached out to me fo...

Ep 261: Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary 21.01.2025

If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them. In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you th...

Ep 260: Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan) 14.01.2025

As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products. We dive deep into the essentials of optimizing your main website pages and why thorough keyw...

Ep 259: How to Use Networking & Live Events to Grow Your Business 07.01.2025

In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with...

Ep 258: How to Set Yourself Up for the MOST SUCCESSFUL New Year 31.12.2024

As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode , I’m sharing three key steps to help you start the new year strong. While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals,...

Ep 257: Should you use a PODCAST to grow your business? (with Stefanie Gass) 24.12.2024

In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass , a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content. We dive into why podcasts outperform social media and paid advertising when it comes to buildi...

Ep 256: Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs 17.12.2024

In this episode of Work Less, Earn More , I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break...

Ep 255: How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese 10.12.2024

In today’s episode, I’m chatting with digital product expert Monica Froese . Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposi...

Ep 254: Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...) 03.12.2024

In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m mak...

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