Work Less, Earn More

If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.   That other half is called an INTEGRATOR.   Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who...

Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.   And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.   So how on earth can you be a...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

It can be SO frustrating to start a business, put in the work, and still not make any money.   I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear th...

Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts.   Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now.   There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach...

Getting results with content marketing takes time.   To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.   Not only does high-quality content take a lot of time to create but in order to get real results with it,...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.   You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product tha...

Being an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.”   BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more.   You can diversify your income and develop multiple stream...

When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.   Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediatel...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

I get it. I’ve been there. I wanted to be successful and I didn’t know how because I wasn’t successful yet. So I did what I thought was the right thing: I asked for advice. I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelp...

My membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since. There are a number of benefits that membership sites offer for your business. First, they produce recurring income. This really helps to stabilize your business revenue and profits. Second, they provide ongoing support for your customers. This is...

If you’re an overachiever, doing less doesn’t feel like the answer to earning more OR achieving your goals.   Because doing less feels counterintuitive to both of those things.   And by doing less—working less?!—you might feel guilty. You might even feel bad.   But according to today’s guest, doing less and scaling back doesn’t mean your business and life is going to fall apart. Instead, it could...

As my business grows, it’s going to get harder, right, Gillian?   Nope. In my experience, it gets EASIER—even with three kids AND a newborn.   Now, that’s not to say I haven’t faced challenges. Of course I have! And in your journey to grow a successful business, so will you!   And some of those challenges will relate to HOW you work and WHEN you work as you seek to balance family and business resp...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

When you’re selling online, most people assume that a bigger audience is better.   More people, more money, right?   According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it.   Tarza...

Last year I spent over $20,000 on copywriters.   That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year.   You might think that it sounds crazy to spent $20,000 on copywriting services.  But consider this:  if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000!  ...

I’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more.   We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort.   Today, I'm bringing on my friend Lilah Higgins to share with u...

Selling digital products is a fantastic way to be able to work less and earn more.   If you run an online business or you're planning on starting one, chances are you are very familiar with digital products and all of the benefits digital products can bring to your business.   You already know that once you create the product, you can sell them for months, even years, without having to regularly i...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

There is a dangerous pitfall that we can fall into when we work to optimize our business so that we can earn more and work less. This mistake can steal our joy and force us to waste countless hours each week.   Growing up, my mom was really into healthy eating. She always wanted us to eat our vegetables and take our vitamins, and she tried to feed us as much organic food as possible. Before dinner...

Copywriting has such an incredible power to allow you to work less and earn more.   If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself.   If you set up your website do the heavy lifting for you, you can take so...

The reason I wasn't making any money was that people can't buy your products if they don't know they exist.   When I first started my online business, on top of being a mom and working a day job to pay my bills, I was pouring a ton of time into my business every single week without seeing much results.   I had a solid product and I had built some great automated sales funnels that should have been...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...