Where The Dogs Of Society Howl

Smart leaders don’t lose because they’re not talented. They lose because they’re not findable. This week on Where The Dogs Of Society Howl, we're joined by Melanie Borden Transforming executive expertise into a synchronized, searchable presence | Brand & AI Visibility Strategy Leader | GTM Advisor | Speaker | Author, Theatre of the Mind | Founder @ The Borden Group We’re talking: > Visi...

Most marketing advice is either: Inspirational wallpaper, or a “growth hack” that dies the second you try it in the real world. So this week on Where The Dogs of Society Howl, 😂 Jeff Litcofsky and I are bringing on someone who lives where results actually happen. Toby Eborn: Rock Salt Marketing. Digital marketing vet. Sales + ops background. The guy who builds growth systems that don’t snap in ha...

We're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.” We’re digging into the real arc: > Growing up in Section 8 housing > The ugly early reps > The first jerky attempts, and the moment New Primal went from “a nice idea” to “this thing can actually win.” Founder-led marketing: when it works, when it backfires Brand s...

Big brands have money. Smaller brands have permission. Money buys attention: end caps, ads, agencies, “research,” and enough impressions to brute-force awareness. But money also drags baggage: committees, legal fear, legacy rules, and decisions engineered to offend nobody… which usually means forgettable. Permission is what small brands get for free: They can be specific. Weird. Loud. Human. Fast....

You know when you watch an ad campaign and cannot help but wonder, "Who (The F) Approved that? If you're like me and 😂 Jeff Litcofsky, the answer is "all the time." Join us on Thursday as we sit down with Nathan Pichette and Collin Going of Reticle Digital to talk about media strategy and tactics, plus audiences, campaigns, and what works and what does not. Plus more. Robert Co...

Our guest is Scott Fisk, Founder/CCO of iAiAM and the artist behind Studio 669. Scott’s building a pro-human creative community in a world that’s trying to automate everything that makes great work… great. We’ll dig into: Why story still beats “content.” How to build a brand people actually join What it means to be PRO-HUMAN in generative AI land Art, apparel, design, and the guts it takes to knoc...

Brandartica is bringing on Mike Levinson, RD, Founder & Co-Founder, FS Octopus and we’re talking about the thing most “hospitality branding” people avoid: The room is the brand. The rest is decoration. Your logo can be gorgeous. Your website can scream “premium.” But if the space feels like a tired airport lounge and the staff energy is “please don’t make me talk,” you didn’t build a brand. Yo...

The “WTF product” problem: how you brand and sell something people can’t categorize yet, without drowning them in explanation. The science of sampling: how the berry works, the best “shock” tests, and why tasting beats talking. Shark Tank to real life: what actually changed after the show, teaming up with Mark Cuban + Lori Greiner, and what scaling really looks like. Turning weird into obvious (th...

Special guest Will Nitze Founder/CEO of IQBAR! Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into the thick of it, for those of you who have worked in the service industry (I know I have), we're going to get into "the weeds."

Eye tracking isn’t about manipulation It’s about respect Respect for speed Respect for overload Respect for how decisions are actually made If you don’t guide the eye intentionally, it doesn’t wander thoughtfully. Join us for an in depth discussion with Richard Moniz 👀 - Founder/Cofounder of Rich Insights Research If you are a designer, or a branding manager, marketer or CEO - you will want to at...

This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale. We’re talking brand readiness, broker reality, and what happens after the exit—plus vintage homes, new albums, and why creativity never retires. Learn more about our guest Brenda Steele at https://dailybreadconsulting.com/

This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent businesses break free using systems, pattern recognition, and damn-good operational clarity. We dig into what crows can teach brands about agility, communication, problem-solving, and scaling without chaos. Smart, fast, a little weird — and prec...

This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it. Jay Williams is the founder of Free Bird Spring Water, a brand built for people who want their water clean, their conscience clear… and their founder stories slightly unhinged (in the best way).

This week on Where The Dogs of Society Howl, we’re sitting down with Sabrina Kautz — a brand builder who’s scaled everything from pre-launch startups to billion-dollar businesses — to talk about how to grow without selling out. Every founder hits the moment. That crossroads between growth and identity. The brand that started with fire, conviction, and late nights suddenly starts to feel… polished....

It’s 3:40 PM. One kid wants a snack. The other wants a drink. The dog’s plotting an escape. The cat’s throwing up. And you’ve got a client call in seven minutes. Welcome to founder life. If you know, you know. Join 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky for a raw, real conversation about what it actually takes to build something—without losing your mind, your family, or your soul. Plus a...

We are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan. 🤘 Peter Jude Ricciardi 🤘,😂 Jeff Litcofsky, Allison Clay (of CPG Fan Girl), and Robert Cogan

Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup Growth Featuring Shawn Berg, Founder & CEO of SMB Sales & Marketing Every CPG founder loves to talk about their product. But the product isn’t what sells. The story is. And not the “we started in our kitchen” kind of story, the one that actually moves people. The one th...

Music is something that has influenced every single person. 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical exploration. From the best to the worst, music we love, music we loathe, memories, mistakes, net worth, epic burnouts, chilling stories, and more. This week, we want to have all of you on as our guests. If you want to join us, be camera-ready...

No, Yes, and How? This edition of Where the Dogs of Society Howl" digs into it deeply. Our guest is the indubitable Adam Smith of Alias Advising. As always, we will have Robert Cogan in the green room, joining us at the mid-way point, with his unique takes and breaking updates.

Set aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and hashtag #WeirdLinkedIn with our pal, 🍔 Briana BrughPlus, Robert Cogan drops by to tell you how it is... Also, hopefully, what it is.

Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio). Topic: Brand Recipes: Where Strategy Meets Soul (with a Pinch of Magic) The best brands don’t come from templates. They don’t taste like beige mush designed to offend no one. They’re crafted. Stirred. Tasted. Tweaked. And just like a perfec...

Brandartica's "Where the Dogs of Society Howl" LinkedIn Live with guest Zane Curtis, founder of Monday Morning Bottle Shop, Building San Diego’s NA scene | Founder, Monday Morning Bottle Shop. We're digging into all of it. From Brand impressions, Guest experience, where are brands succeeding or failing? What to look out for, how to fix it when things go wrong.

Originally aired on Aug 7, 2025 She’s not your CPA’s financial coach. Natalie Cook is the Founder/CEO of Finance Fight Club. Natalie provides guidance, insights & strategies - beyond what a bookkeeper and CPA provide- to help small business owners and entrepreneurs make wise financial choices, gain confidence, and increase profits.

Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy. The Marginless Abyss is where good ideas go to die. It’s the place brands end up when they build without truly knowing their costs, when they gamble on distribution without logistics in place, when they scale on hope instead of math. The punishment? Eternal pallets of unsold product, frozen in warehouses, discon...

The Art of Noticing, and Why It’s EverythingThere’s a beautifully gentle children’s book called Noticing by New York Times bestselling author Kobi Yamada, illustrated by Elise Hurst. It tells the story of a painter who doesn’t call herself a painter; she calls herself a noticer. She isn’t just putting color on canvas, she’s slowing down enough to see the details most people miss. To notice is to r...