Publicis Groupe
What Next?
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
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Autor
Publicis Groupe
Categoría
Web del podcast
Último episodio
7 de nov. de 2026
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Episodios
When Streaming Turns Into a Torrent 04.02.2023 37:51
Dan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes
Falling Forward Fast 28.01.2023 39:27
Andrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.
Heads Down, Heads Up and Heads Together 21.01.2023 31:51
Annette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.
Creativity and the Seven Plus Rating system 14.01.2023 42:10
Michael Conrad, founder of the Berlin School of Creative Leadership and former vice chairman and chief creative officer of Leo Burnett on cross functionality leadership, idiosyncratic shifts and one-word strategies that inspire change. Learn the importance of creativity, of brave thinking and of challenging the status quo.
Kindness and Trust: The Real Value of Business? 07.01.2023 39:03
Mark Achler is a venture capitalist investor, a CEO, a serial entrepreneur and a faculty member at Northwestern University's Kellogg School of Management. He also is the co-author of Exit Right which discusses how companies and startups can plan their best exit. Mark believes that the human is the key to a successful company; learn how kindness and trust can create an environment that allows peopl...
AI. The Next Frontier in Marketing 17.12.2022 38:35
Sarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured...
Person Plus Machine: The Future Of Our Work? 10.12.2022 36:29
Yoav Shoham, Emeritus Professor at Stanford, artificial intelligence pioneer and co-founder of AI21Labs, AI Index, and WeCode.org.il, explains how machine and deep learning, pattern recognition and statistics will change our work. He predicts that in only a few years, most consumer interaction with brands will be via computational chatbots, software will be our copy writing and reading partner, an...
The Lies We Have Been Fed! 03.12.2022 35:44
Fabrice Braunrot was Vice-Chairman of JP Morgan Chase and is now the Co-Founder of Harvest Ridge Capital. Fabrice discusses two of his obsessions; how to eat well and how to build great client relationships. Learn about “green washing” and why we need many more nuclear reactors! If you want to build trusting relationships, do not read from a script, but instead, solve their problems and also consi...
Hacking Heads 26.11.2022 44:17
Moran Cerf, former hacker and now neuroscientist and business professor at the Kellogg School of Management, predicts why every company will need a neuroscientist on the board, the ethical challenges presented by the marketing opportunities of artificial intelligence machines reading and writing our dreams, and why, as more people choose to have a neural implant, a new class in society will emerge...
The Misinformation Problem With Programmatic 19.11.2022 38:53
Gordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it. Further reading links: To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website: https://www.newsguardtech.com/soluti...
Web3: The End of Business As Usual? 12.11.2022 39:52
GC Cooke, an entrepreneur and FTSE 100 NED, discusses Web 3: The End of Business As Usual, discusses his groundbreaking new book that aims to educate readers about the potential of web3 for businesses and society. The book is the first on the subject written from the perspective of an established business leader. Using established strategic frameworks and a broad historical overview of the interne...
Proximity: The Future of All Business 05.11.2022 41:52
How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy...
Why do men win at work? 29.10.2022 36:31
Author, Consultant & Former Senior Vice President of P&G Beauty, Gill Whitty-Collins, discusses the invisible forces that hold women back & lead to over 90% of the world’s senior leadership roles being held by men. Her experience & insights inspired the publication of her book, “Why Men Win At Work - And how we can make inequality history.” Links: Website https://gillwhittycollins.com Newsletter s...
Forget everything you know about brand purpose 22.10.2022 26:40
Thomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to peopl...
What is the purpose of Contagious Creativity? 15.10.2022 32:53
Rishad talks to Paul Kemp-Robertson, co-founder of Contagious and co-author of “The Contagious Commandments”, about the impact of ‘Radical Transparency’, asking ‘Heretical Questions’, and why we should take brand purpose seriously. Website: https://www.contagious.com/ LinkedIn: https://www.linkedin.com/company/contagious-communications/ Twitter: https://twitter.com/contagious Insta: https://www.in...
The Command-and-Control Era Is Dead 08.10.2022 37:29
Kim Scott is the best-selling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, and Just Work: Get Sh*t Done, Fast & Fair. In this episode, Kim shows how ‘radical candor’ builds better leaders, teams, and organisations in the post-command and control era. Then Kim unpacks the differences between bias, prejudice, and bullying and how we can better manage our interactions wi...
Decoding The Hype Machine. 01.10.2022 29:34
Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world. Links: https://www.linkedin.com/in/sinan-aral-3964a...
Common sense: how to overwhelm the client immune system 24.09.2022 30:01
A must-listen for anyone withcreative ambition. Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links:...
It’s About Growth 10.09.2022 31:12
Renetta McCann, Chief Inclusion Experiences Officerat Publicis Groupe, reflects on what she’s learned after nearly four decades in the industry. A strategist working at the intersection of business and people, she discusses complexity, individual learning, and the development of people managers. Further reading links:https://www.linkedin.com/in/renettamccann/Keywords: Rishad Tobaccowala, Renetta M...
Cliché thinkers need not apply 03.09.2022 35:38
Bobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations. For more about “Generations”: https://generations-book.org
Data Dazed and Confused? 15.08.2022 25:42
Rishad talks to Timandra Harkness, Fellow of the Royal Statistical Society, broadcaster, and author of Big Data: Does Size Matter? about the uses and abuses of data during Covid and what we might expect in our personalised century.
Lévy on the Level 15.08.2022 38:32
In a wide-ranging interview, Maurice Lévy shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you’ve no passion for the work you do.
Can’t Sell Won’t Sell 15.08.2022 40:01
In 2022, 85% of Cannes’ Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't S...
The Sound of Work 15.08.2022 25:51
Rishad talks to neuroscientist and sports psychologist, Dr Julia Jones about how sound and music can improve your performance whether you’re working from home or in the office. Her book The Music Diet (published in 2019) championed a new approach to workplace wellness. See www.neuronwellness.com for more info.
Is the Agency of Tomorrow, the Agency of Today? 15.08.2022 33:48
Marla Kaplowitz, President & CEO of the 4A’s ( www.aaaa.org ) and former Publicis leader, discusses how the relentless expansion of digital platforms will redefine client and agency relationships, the new skills needed in agencies, and ‘quantum marketing’.
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