What Next?

Teresa Barreira, Chief Marketing and Communications Officer at Publicis Sapient on the role of human values in the AI integrated business. The former Chief Marketing Officer of Deloitte Consulting, with senior leadership roles at Accenture and IBM argues that the shift from human-first AI strategies to AI-first approaches is redefining human roles and enhancing productivity in the workplace. But s...

Todd Irwin, founder and Chief Strategy Officer at Fazer on de-positioning, a strategic approach to outperform competitors by solving hero customer pain points better than anyone else. The musician and artist turned brand strategist who has advised Fortune 500 companies, SMEs and startups for three decades, argues for a shift in thinking from differentiation to problem solving, and simply being bet...

Veronika Kryuchkova, Global Head of Capability Building for the Reckitt Marketing Academy, joins Rishad to explore how we can thrive in a world that’s becoming more human and more machine. She reveals why high-agency professionals, those who combine belief, action, and ownership, will dominate the future of work. Veronika reframes career growth for the new era: it’s no longer about climbing the la...

Christian Godden, Head of Strategy at Malmo FF on the role of community in driving international partnerships and long-term development for Sweden's most successful football club. The former strategic Director and Partner at BBDO in the Nordics, advising global brands on marketing and communications, explains Malmo FF’s unique model of competing in human currency rather than financial resource...

Dr Katie Best, leadership coach and consultant on how to solve 10 of the toughest leadership problems. Her titular book addresses common leadership challenges, clustered into three main areas: managing oneself (avoiding burnout, making good decisions, increasing influence), managing teams (cultural issues, employee performance, staff engagement), and leading change (strategy implementation, hybrid...

Ross Benes, Senior Analyst at EMarketer on the impact of media deregulation on entertainment quality. Deregulation, he argues, has led to an increase in trashy content like infomercials and reality TV, but marketeers should recognize its value which millions find meaningful. The author of 1999: The Year Low Culture Conquered America who has been quoted by publications such as Marketplace, Bloomber...

Omar Imtiaz, Distinguished Enterprise Architect at Salesforce on the transformative impact of AI on human work. With a background in computer science and IT, Omar argues the importance of the shift from technology-driven to human-centered transformation with AI enhancing human capabilities rather than replacing them. Advocating for a collaborative approach where AI and humans work together, he rem...

Joe Marchese, co-founder of Human Ventures and Casa Komos Brands Group on the importance of The Attention Economy. The founder of TrueX and former president of advertising revenue for Fox Networks Group who oversaw billions in annual revenue across Fox Broadcast, FX, National Geographic and Fox Sports, including the Super Bowl and World Series, lays out a more effective advertising strategy as the...

Dr. Mohan Gundeti, pioneer in pediatric robotic and laparoscopic surgery on his innovations in digital surgery, AI, and telerobotics. The first surgeon to perform reconstructive bladder surgery in a child argues for the future of robotic surgery in minimally invasive surgeries, including pediatric patients as young as four months. The use of AI and machine learning to diagnose health conditions an...

Nick Restrepo, Vice President of Sales at World Emblem, on his journey into heat applied decorations in the garment industry.  Today creativity and personalization driven by AI is spreading everywhere. Using the evolution from traditional sewing to heat-applied dimensional branding as an example, Nick argues the impact of technology, particularly AI, in personalization and streamlining the process...

Rick Yvanovich, visionary business coach and serial entrepreneur, on his journey from an accountant to transformational business coach. The author of  Business as Unusual, How to Thrive in the New Renaissance,  and trusted advisor to driving growth and change around the world argues that being an architect of change, is about blending purpose and performance. He calls for personal accountability i...

Chris Hirst, award-winning author of No Bullshit Leadership , No Bullshit Change and Indispensable: the No Bullshit Guide to Career Success  on leadership and teamwork in the workplace. The former Global CEO at Havas Creative and former CEO at Gray, London who was ranked in 2018's Evening Standard power 1000 list as one of advertising industry's most influential CEOs, argues that leadershi...

Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the interne...

Anders Indset, leading business philosopher and author of  The Singularity Paradox , places the emergence of Artificial Human Intelligence at the center of a broader reflection on what it means to be human in a world of accelerating technological change. Recognized by Thinkers50 as one of the most influential voices in technology, economy, and leadership, he is the founder and chairman of Njordis...

Steven Gaffney, author and expert in change management and honest communication on his nine-step formula for effective leadership. Coaching and advising high-achieving teams with Fortune 500 clients like Amazon, Marriott and Allstate Insurance and the US government and military has led him to highlight the need for deep listening and addressing emotions. Leaders must create emotionally safe enviro...

Kudzi Chikumbu, tech executive at TikTok, venture capital advisor and digital influencer on the rise of the portfolio career. He argues that the creator economy is much more than just a side hustle, but a talent pipeline which is already enabling the best creatives to leverage their talent and use social media to express their authentic creativity. The role of human differentiation in the AI age,...

Steve Fisher, futurist and innovation leader at Revolution Factory and The Human Frontier Institute on the future of AI and human potential in the workplace. The author of  The Startup Equation , host of  The Think Forward   Show  and  Off World   Podcast  discusses his new book,  Super Shifts,  which argues the importance of designing the future rather than simply reacting to it or resisting it....

On a special crossover episode between Career Lab and What Next , Renetta McCann joins Rishad Tobaccowala to explore the monumental shifts redefining where, when, and why we work. Drawing from insights in Rishad’s new book, Re-Thinking Work , they unpack the five forces reshaping the future of employment—from generational mindset shifts and the rise of AI to the gig economy and the lasting effects...

James Root, Senior Partner at Bain & Company and author of "The Archetype Effect" on the need to de-average talent management systems. A former adman, his six worker archetypes, Giver, Operator, Artisan, Explorer, Striver, and Pioneer, each based on a different set of motivating priorities, provide a deeper insight into the real needs of the workforce.  He argues that leaders need to...

Haleh Shoa, founder of Picturli, on intentional digital preservation of memories, both for the individual but also in Business. The former advertising executive who has led global brands such as Apple, Infinity, Nissan and Ritz Carlton through the analogue to digital transition, including spearheading transformation at Ogilvy LA, argues that digital asset management can curate a corporate legacy....

Sir John Hegarty on the philosophical heart of creativity. The founder of Bartle Bogle Hegarty and a legend in advertising who now advises startups, argues that the expression of self is the key to creativity. In his series of courses, The Business of Creativity, he explains the need to understand the two different types of creativity: pure and applied. He urges leaders to forget the data and feed...

Mike Maynard, CEO of the Napier Group on the benefits and challenges of employee ownership, the importance of focus in a competitive market and why to invest in employee growth. An engineer turned marketing man, he argues the need to continually upgrade ourselves and develop our teams, finding a sense of ownership, both in our company and our work. Results do matter, he says, but we need to think...

Bill Harvey, Emmy-winning media researcher on the three levels of consciousness in the workplace: emergency oversimplification procedure (EOP), observer state, and flow state. An advertising veteran from the Mad Men era, his innovations in advertising, including the passive people meter and set top box data have made him a legend. Now, after decades of consulting for more than 70 of the top 100 ad...

Rohit Bhargava, founder of the Non Obvious Company and IdeaPress Publishing, on augmented creativity, the human mode, and accelerated learning. Adjunct professor at Georgetown University with a background in marketing and advertising at Ogilvy and Leo Burnett, he argues the significance of live events, media literacy, and the role of the curator in the stories we tell in branding. Technology advan...

Michael Tchong, pioneer in digital marketing and consumer behaviour and Adjunct Professor of Innovation at the University of San Francisco on uber trend spotting in a world of AI driven innovation, acceleration imperative and time compression.  A trusted authority on market-disrupting trends, he predicts the extinction of digital marketing with the rise of AI-powered disruptors, and the influence...