Webcology

This week we have another special guest, Olesia Korobka, a SEO consultant based in Kyiv, Ukraine. Olesia is compiling a list of SEOs in Ukraine who need work or stability. Google Search Central Virtual Unconference Returns at the end of the month – Martin Splitt tweeted with a “stay tuned” notice https://www.seroundtable.com/google-search-central-virtual-unconference-back-for-2022-33018.html No su...

Today's episode was recorded the day Russia invaded Ukraine. Jim and Dave speak with two SEO industry members living and working in Kiev, Igor Shulezhko and Anton Shulke. Igor Shulezhko is a Russian speaking Ukranian living in Kiev. He is a brand ambassador for Serpstat, a cofounder of rankUP, and co-owner of Shmeo.link/. He has a friend translating for him. Anton Shulke is head of Influencer...

Jim and Dave speak with Navah Hopkins, a search industry veteran, has officially launched her consulting business,  Navah Hopkins Consulting, LLC . Bill Hartzer.com reports:Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audit...

How The Pandemic Increased Demand for SEO Joe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought an increased demand in SEO. 83.2% said it is a true statement to say "the pandemic has brought an increased demand in SEO." 16.8% of those who responded said it is a false state...

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks https://www.searchenginejournal.com/wordpress-vulnerability-in-essential-addons-for-elementor/436179/ Webcology named as one of the 15 top SEO podcasts https://ahrefs.com/blog/best-seo-podcasts/ New Google Partners Program: After nearly two years, the new Partners program requirements have taken...

Jim and Dave welcome back Mark Traphagen and Mitul Gandhi to discuss the launch of ClarityAutomate a groundbreaking new platform that solves the most fundamental roadblock to achieving SEO results:  execution . ClarityAutomate  empowers SEOs to take control of their results, tackling gaps in technology, skills and resources to execute SEO changes in real time through its innovative no-code SEO tec...

Danny Goodwin Talks to Jim and Dave About Joining Search Engine Land. Search Engine Land is happy to welcome well-known search marketing journalist Danny Goodwin to the team as Senior Editor. Goodwin will join the editorial team, which also includes editors Barry Schwartz and George Nguyen, to help us to deliver best-in-class journalism on search and performance marketing to you – our global audie...

Google Union Busting https://arstechnica.com/tech-policy/2022/01/google-hired-union-busting-consultants-to-convince-employees-unions-suck/ Project Vivian.” In the words of one senior manager, Project Vivian existed “to engage employees more positively and convince them that unions suck.” National Labour Relations Board judge Paul Bogas Content Priority https://www.seroundtable.com/poll-seos-to-all...

Moving into the New Year I have a strange sense of déjà vu. Tonight we’re gonna party like it’s 2020 Two, the updated edition. This is the sixth day of January, 2022. A year ago, before the attempted coup, we were all so much younger. Now it just feels numb, and dumb, and sometime sort of pointless. It feels like we’re entering the new year running it petal to the metal, full tilt in neutral. The...

Jim and Dave speak to Mike Rhodes, a serial entrepreneur and founder of one of Australia's largest digital marketing firms, Websavvy about his book, the Ultimate Guide to Google Ads.  Rhodes had immigrated to Australia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an investor, and a father. He joins us from Melbourne...

The SEO Who Wasn’t or You Don’t Need Links to Rank. The SEO who wasn’t (learned a few tricks) https://www.seroundtable.com/seo-learned-a-few-tricks-job-32596.html Google <3’s affiliates just like affiliates <3 Google – No nofollow? No Problems https://www.seroundtable.com/google-wont-penalize-no-nofollowing-affiliate-links-32597.html You don’t need links to rank. Links are not mandatory.  ht...

The Effect of Expired Landing Pages and other items from your website’s landfill on SEO https://searchengineland.com/how-expired-landing-pages-kill-your-google-rankings-377055 Great piece by Kasper Szymanski at SEL.Google local search algo update last week – coinciding with the introduction of the new Google (my) Business environment  https://www.seroundtable.com/google-local-search-ranking-algori...

Jim Hedger hosts a Holiday SEO Roundtable Discussion with Kristine Schachinger, Jenny Halasz, and Ryan Jones. 6 signs you need to migrate your ecomm store Now that online shopping season is ending it’s the time for migrations https://litextension.com/blog/6-signs-website-replatforming 18 years Congrats to Barry Schwartz and Search Engine Roundtable https://www.seroundtable.com/18-years-old-32491.h...

Jim and Dave speak with Mark Traphagen (VP of Product Marketing & Training) and Mitul Gandhi, (Chief Architect & Co-Founder) of seoClarity. They discuss the findings of new a new CTR study where they used over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality and even industry. What makes seoClarity’s...

Old XML Sitemaps won’t help your migration recoveries very much https://www.seroundtable.com/google-old-xml-sitemaps-url-migration-32441.html Google isn’t crawling pages based on the XML sitemap. New sitemaps might prompt new crawls but old ones won’t push Google to new pages faster. -- Google’s SEO Interactive Checklist https://www.seroundtable.com/google-interactive-seo-checklist-32447.html http...

Google November spam update is fully rolled out by @rustybrick. November Spam Update might be a bit less well adjusted than... https://www.seroundtable.com/google-november-spam-update-impactful-32394.html Hi Robot https://www.seroundtable.com/googlebot-ip-addresses-32402.html Google releases the IP addresses of its various bots in a JSON file. Google can kill your ads if you violate the organic we...

Google Tackles Spam and Adult Content An update targeting content that doesn’t follow the Google guidelines started rolling out today. Named the November Spam Update... https://www.seroundtable.com/google-november-2021-spam-update-32365.html Google doesn’t necessarily know what smut is but it knows smut when it sees it. Google has no objective measure of “adultness” Lily Ray asked about the rating...

Facebook changes company name to Meta https://cnb.cx/3blo77s The company will also change its stock ticker from FB to MVRS, effective Dec. 1 Out of the Box Core Web Vitals Speeds Who wins the CMS race? WordPress, Duda, Drupal, or Wix? https://www.searchenginejournal.com/core-web-vitals-wordpress-drupal-duda-wix/425071/ Images don’t help you rank... (not so sure this answer is entirely thought out)...

Facebook Corporate Rebrand To Reflect Role In the Metaverse https://dailyhive.com/toronto/facebook-new-name-rebrand-report Story broke in TheVerge https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse Facebook doesn’t know how they will rebrand (short history of renaming efforts at FB) https://mashable.com/article/facebook-zuckeberg-new-name Facebook slammed by its ow...

More actionable error reports for Rich Results in Google Search Console https://www.seroundtable.com/google-rich-results-status-reports-detailed-32212.html Penalizing Interlinked Link Schemes https://www.seroundtable.com/google-interlinked-link-schemes-32207.html Carbon Rating your Flying Routes – Sustainable with Google https://www.seroundtable.com/sustainability-with-google-32206.html Google Sea...

Are You Older Than Google? MUM (multitask unified model) It’s not just a new algorithm; it’s a new way of ordering and facilitating search -Things to Know – paths users take when exploring this topic (web surfing?) -Topic Exploration – Using related topics user can zoom into or broaden topic -Visual Exploration – Image search but actually useful. https://www.searchenginejournal.com/google-search-r...

Google Search Console Performance Data outage appears to have ended https://www.seroundtable.com/google-search-console-performance-report-back-32131.html SMX will remain a virtual conference until at least 2022. https://www.seroundtable.com/smx-virtual-through-2022-32128.html Google is now allowing advertising of at-home COVID-19 test kits https://www.seroundtable.com/google-at-home-covid-19-test-...

Jim and Dave interview Lily Ray, the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily b...

Sometimes website quality can’t be fixed with technical changes Maybe it’s not the Core Web Values. Perhaps it’s not links or that nasty pagination problem. You can make it fast and sometimes Google still doesn’t care. Sometimes a website’s quality isn’t found in the presentation. Sometimes it’s what’s being presented. “if you want search engines to take your site more seriously, you really, reall...

Google’s Data’s Gone Dave it’s Gone, the Data’s Gone... the data’s gone away https://www.seroundtable.com/google-search-console-performance-report-data-gone-32011.html (read from page if necessary) Twitter $uper Followers Twitter is allowing a select group of creators (read, American residents) to charge a $3 premium to exchange $uper $pecial inspirations with their followers. Currently available...