We Live It | LiveAg's Livestock Marketing Podcast

Nutrition might be the one variable in a cattle operation a producer can actually control — and according to Dr. Chris Cassady, it's also one of the most overlooked drivers of value on sale day. In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Dr. Chris Cassady, Director of Technical Services at BioZyme, to break down exactly how the company's nutrition programs translate...

In this episode of We Live It, Ty deCordova and Wade Leist sit down with Mark Anderson, Executive Director of the North American Limousin Foundation (NALF), live at the Buffalo Bill Center of the West in Cody, Wyoming. Mark's path to NALF ran through a cow-calf operation, a degree from Colorado State, six years at CattleFax learning risk management and market analysis, and 23 years managing feedya...

In this episode of We Live It, Ty deCordova and Wade Leist sit down with Jace Thompson, the reigning World Champion Livestock Market Auctioneer, live at the Buffalo Bill Center of the West in Cody, Wyoming. Jace traces his family's three-generation cattle marketing legacy — starting with grandfather Warren Thompson, who built a sale barn legacy in Riverton, Wyoming, from nothing, through his fathe...

Jessie Jarvis grew up on a cow-calf ranch in southern Idaho, tried to leave agriculture behind to become an anesthesiologist, and ended up building one of the most important platforms in the industry instead. In this episode of We Live It, Ty deCordova and Wade Leist sit down with Jessie Jarvis — founder of Of the West and host of the Leaders of the West podcast — for one of the most wide-ranging...

In this episode of We Live It, Ty deCordova and Wade Leist sit down with Chris Howell in Boise, Idaho, to talk about his decade inside Riverbend Ranches and Riverbend Steaks— and why he decided to step into representing cattle for producers across Nevada, Oregon, California, Idaho, Utah, Wyoming, and South Dakota. Chris breaks down what Riverbend actually is, how Riverbend Steaks sells beef direct...

For more than 40 years, Mark Gardiner of Gardiner Angus Ranch has helped shape the modern beef industry through genetics, data, and disciplined cattle selection. In this episode of We Live It, Mark joins Ty deCordova and Casey Mabry to discuss how Angus genetics have transformed beef production, why EPDs matter, the history behind Certified Angus Beef®, the rise of beef-on-dairy, and how producers...

How do ranchers stay informed when they're hours from the nearest town? Why does farm radio still matter in an age of podcasts, social media, and AI? And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today? In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Colter Brown and Amelia Siroky of Northern Ag Network, one of the most trusted...

What does a career in cattle feeding actually look like? How can women build successful careers in agriculture and livestock production? What drives cattle markets, beef demand, and the business of feeding the world? In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Emily Jackson of Arcadia Commodities to discuss her journey from growing up in a cattle-buying family in Cana...

Is New World Screwworm really a threat to the U.S. cattle industry? How does it spread? What should ranchers be doing today to protect their livestock? And what happens if a positive case is found on your operation? In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Wayne Cockrell, Second Vice President of the Texas & Southwestern Cattle Raisers Association, to separate...

What does it take to build a successful horse auction in today's market? In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse marketing, auction strategy, ranch horses, online bidding, and the evolution of the equine industry. Blake shares his journey from growing up around horse auctions to helping revitalize one of the Midwe...

Certified cattle consistently command stronger premiums and access buyer pools that uncertified cattle simply can't reach. In this episode of the We Live It Livestock & Ranching Podcast, we sit down with Seth Diehm — Customer Account Rep at Earth Claims — to break down exactly how third-party verification works, what GAP certification and NHTC status mean for your bottom line, and whether the...

Seventy percent of your cattle's immune system lives in the gut — and most producers aren't feeding to that number. In this episode of the We Live It Livestock & Ranching Podcast, Hardy Goodman, Area Sales Manager for VitaFirm by BioZyme, breaks down the science behind gut health, heat stress technology, and why the Southeast cattle market is generating momentum that producers across the count...

In this episode of the We Live It, hosts Ty deCordova and Casey Mabry sit down with Brett Spader, Executive Vice President of the American International Charolais Association (AICA), for a forward-thinking conversation about data, technology, and the future of beef genetics. Brett brings a deep resume to his role at AICA — from his early days as a fieldman for the Kansas Livestock Association, to...

In this episode of the We Live It podcast, Ty deCordova and Casey Mabry sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association, to break down the AngusLink program and what it means for commercial cow-calf producers who are serious about getting paid for their genetics. Troy brings a unique perspective to his role — not just as an industry professi...

We're coming to you live from Hope Hull, Alabama, right out of the brand-new Elite Livestock Marketing Group facility. Ty sits down with Darrell Stokes and Jerry Etheredge of Elite Livestock ahead of their Grass Time Special sale on Thursday, April 23, reflecting on a year of partnership with LiveAg and everything that's been built along the way. From the jump, Jerry and Darrell share what the par...

What started as a casual idea between two Oklahoma cattlemen is turning into one of the most ambitious auctioneer competitions the livestock industry has ever seen. Ty and Casey sit down with Sam Stamper of Checotah Livestock and auctioneer Brian Marlin to break down A League of Their Own, a head-to-head auctioneer contest that's already paying out serious money and is about to get a whole lot big...

The cattle market continues to show strong resilience despite plant strikes, high fuel costs, and global uncertainty. In this week’s We Live It Weekly Market Update, Ty DeCordova and Casey Mabry break down the latest trends impacting beef cattle prices, feeder cattle demand, and livestock auctions across the country. This week’s highlights include:  • Live cattle futures pushing higher  • Feeder c...

What does it take to lead with purpose in the livestock industry? BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture. In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nu...

In this episode of We Live It , Ty deCordova and Casey Mabry sit down with Andy Holloway of Canadian, Texas, for a grounded conversation straight out of the Texas Panhandle. They cover what producers are seeing in the market right now, how replacement females are fitting into long-term strategies, and why staying connected to industry conversations matters more than ever. From local insight to big...

In this episode of the We Live It Podcast , we sit down with Angus breeder Josh Worthington of Worthington Angus in Dadeville, Missouri. Recently recognized as the American Angus Association's Young Angus Breeder of the Year, Josh shares how discipline, proven genetics, and a customer-first mindset have shaped his Angus bull program. We discuss what commercial cattle producers should look for in A...

This week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program . If you're wondering: How do I add more buyers on sale day? What claims actually matter in today’s market? What are retailers and consumers demanding in 2026? Is Raise Well different f...

Recorded live at Colorado Rockies home turf, Coors Field , during Stockmen at the Stadium, this episode is one we’ll never forget. We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball. Long before stadium lights and opening day crowds, Dick was riding pens...

In this episode of We Live It , host Ty deCordova sits down with two leaders who understand what it means to build something that lasts. We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B...

This week on the We Live It Podcast , Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now. With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February...

CattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market. Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next. In this episode, Randy digs into: Why c...