Travel Marketing & Media ®

Choosing a host agency can be as tricky as packing a suitcase for a month-long vacation. With varying offerings, the quest for the perfect fit, reputation and trust considerations, support and resources, financial factors, and contractual agreements, it's like navigating a travel maze. In this episode we talk about how to choose a host agency. 15 Questions to ask when evaluating host agencies 1. W...

From fashion merchandiser to travel advisor! Join us in this episode as we chat with Amy Little, a travel advisor who crafts amazing vacations for curious travelers. Amy shares her insights on balancing life and her travel business while helping clients discover captivating destinations that match their interests. Get ready to be inspired by Amy's passion for travel and her expertise in curating e...

In this episode, we learn from your fellow travel advisor Shanell from Moonglade Travel. She generously shares how she creates the program for, markets, and sells her escorted group travel. Moonglade Travel is a luxury boutique travel company specializing in custom travel planning. Their specialties include all-inclusive Caribbean vacations, romantic getaways, and our world-class women's wellness...

One day, somebody in a boardroom said this... let's sell furniture to people and make them build it themselves. And let's make them walk around the store following arrows so that they look at every single thing we want them to 🇸🇪 You see, IKEA had a plan. They knew what they wanted to sell and what they needed people to do to make those sales. Everyone who visits a store has to walk a route from s...

If Hashtags give you a headache, I think you're going to love today's episode. We're going to talk all about what a hashtag is, and how I first truly understood hashtags.  And I have to say it was a long time after hashtags came out that I started to truly catch on. I thought it was a fad that would go away so ignored it for some time. When I did start to try, I was terrible at using them and...

So if you have a lead magnet or if you have ever had a lead magnet and it doesn't work in this episode, my friend is for you because I know that feeling.  I know that feeling of finally wrapping your head around the need your business has to have a lead magnet, the absolute business necessity, and the critical value you have on this lead magnet. Getting through the hard part of actually makin...

If you keep hearing the terms "lead magnet... freebie... give-away... free offer... IFO" thrown around and you aren't sure what to make of it, it's OK. In this episode, I'm going to lay it all out for you using a real example from my personal life.  I'll break down exactly what a lead magnet is, why your travel business needs one, and how it will benefit you.  Of all the episodes in my p...

Do you attract the wrong clients? Are you trying to persuade your audience to book different types of travel (the ones you want to sell)? Or perhaps you have no problem attracting new prospects but they end up ghosting you to price match your services, or they pick your brain and then end up booking themselves? This episode is for you if you keep attracting the wrong clients. ▶︎▶︎▶︎ Your Host Sand...

If you are exhausted by the social media game, this episode is for you. We sit down and have a real conversation about social media in this episode. I think you'll be pleasantly surprised when and how I counsel you to go about your social media for your travel business. ▶︎▶︎▶︎ Your Host Sandra McLemore: Multi-lingual Travel Expert | TV Host 🌍 ✈️ 🌟 90+ countries explored | 2 decades in the indust...

Your mentor has to show proof that they have had/currently have results in their methodology - for themselves or a travel advisor. Don't be their "first". Do you ever open your inbox and feel like you have been punched in the face by every masterclass, membership, workshop, conference, event, webinar, or FAM trip?! And here you are thinking to yourself... I don't have the money or time to do all t...

As many of you know, I started my career in the travel industry as a travel advisor for STA Travel. I worked in a few of their branches before moving up to their head office in the UK. When I sold travel, we were paid commission on EVERYTHING, even domestic air. It was also an era where travelers still didn't have smartphones, and most had no access to the internet. The big yellow booking engine a...

A specific quote keeps popping up everywhere I go right now. I saw it on Pinterest and then in a notebook in Homegoods. Now it's my ride-or-die quote sitting front and center on a post-it note in my office... You can do anything, not everything. I love it. I then thought, "Hey, this is like niching your business"... You sell anything, not everything. In this episode, I'll show you two excellent wa...

🎶 (if you know the Fresh Prince of Belair opener, sing along in your head) Now this is a story all about how My life got flipped turned upside down And I'd like to take a minute, just sit right there I'll tell you how I became .... a profitable business after failing the first time. Nothing like a little Fresh Prince of Belair to get this started... seriously though, this episode sounds as crazy...

Do you know the most common mistakes that travel advisors make when they're first starting? They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sell when starting, especially when you have bills to pay.  As they move further into the industry, travel advisors realize that the only way to have a truly profitable business is to niche do...

When people (like you) see my business, I'm sure many assume it was always like this... glamorous, big, profitable, and fun. But just like every business owner and entrepreneur, I started with the following: Zero followers Zero subscribers on my email list (I didn't even know what an email list was or why I needed one) Zero idea of what my business was going to be Zero capital to get started (woul...