touch point podcast

This past week, there has been significant focus on medical misinformation on social media - but is this a new topic? In today’s episode, hosts Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attempting to leverage their trust in creating authorita...

As healthcare marketers think about the evolution of tactics used to reach our customers, machine learning and artificial intelligence continue to be a prominent part of the toolkit. In this episode, hosts Reed Smith and Chris Boyer discuss what’s ahead for AI and Machine Learning in healthcare, how these tools can not only be used in clinical settings but also to support marketing, and they are j...

In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omni...

While critically important to developing user-centered digital solutions and enhancing patient experience, the concept of “personalization” is still difficult to conceptualize, let alone execute within health systems. In this episode, hosts Chris Boyer and Reed Smith discuss the future of healthcare personalization - both for clinical care solutions as well as digital marketing. They are joined by...

One of the most pressing topics in hospitals and health systems today is finding ways to keep employees engaged and informed. In this episode, hosts Reed Smith and Chris Boyer share the history of the intranet, how it’s evolved over time (only to become much more challenging), and how the new distributed WFH workforce is dramatically changing the way health systems need to evolve internal communic...

Welcome to the TPS5 for the week of June 18, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: What makes innovating in health tech so tricky, what if doctors were always watching and never...

As more health systems begin formalizing user experience design efforts in their organizations, it’s important to consider the various ways and approaches they can take to solve their customers’ needs. In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve patient experience (hint: it’s not by building an...

Welcome to the TPS5 for the week of June 11, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Five ways health systems can respond to US consumers, Apple’s new features allow you to share...

Over the past year, healthcare marketers and communicators have had to transform to meet the times. As we start to pivot our efforts to address the new normal, we have to contend with not only the changes in the modern healthcare consumer, but also the challenge of embracing new digital strategies and tools into current marketing strategies. Hosts Chris Boyer and Reed Smith share how leading organ...

Welcome to the TPS5 for the week of June 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How evolving medical knowledge can cause concern with patients, the international future of hea...

Developing a content marketing strategy for a hospital and health system should involve more than developing a narrative, tone and voice and alignment with the customer journey - it also should take into account how the content aligns with your marketing technology, to ensure it delivers business results. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of the three S’s of...

As health systems begin to rethink their marketing strategies, it might also be a good time to start rethinking which elements are needed in that strategy. In this episode, hosts Reed Smith and Chris Boyer share the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Ja...

Welcome to the TPS5 for the week of May 21, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How hospitals need to pivot to address the threat of Amazon Care and Walmart’s MeMD, why it’s t...

As health organizations start planning for the return to some form of normalcy, post-pandemic, it’s important to stop and consider what the new normal could look like. In this episode, hosts Reed Smith and Chris Boyer discuss a survey reporting on US consumer sentiment, discuss how hospitals can succeed as care evolves to digital and even ruminate about the end of the waiting room. They are joined...

Welcome to the TPS5 for the week of May 13, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How regulating hospital prices can impact care, anti-vaccine advocates make a business out of m...

There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experie...

In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health system...

Welcome to the TPS5 for the week of Apr 30, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Patient navigators go mainstream, how the pandemic is changing the future of healthcare work, F...

As healthcare organizations begin to embrace the “new normal” in the post-pandemic world, marketing leadership is faced with managing a number of changing realities. Not only has consumer expectations changed, and the marketing landscape significantly changed, the roles and responsibilities within a marketing department have also evolved to meet the current state. In this episode, hosts Chris Boye...

Welcome to the TPS5 for the week of Apr 23, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Microsofts makes a significant entry into healthcare tech, Fitbit seeks to close diversity gap,...

In this episode, hosts Chris Boyer and Reed Smith discuss various ways innovation is occurring in health systems across the country. From innovative found within the technology of the MarTech Stack, to innovative technology platform partnerships, they share new ways of thinking and solving the challenges in hospitals and health care systems. They are joined by Dr. Bonnie Clipper, healthcare innova...

Welcome to the TPS5 for the week of Apr 16, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Is “Femtech” the next big thing in healthcare, 5 healthcare marketing legal cases, how anti-vac...

Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organization...

Welcome to the TPS5 for the week of Apr 9, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Understanding happy patients, pandemic aid isn’t reaching most hospitals, how payers are helping...

In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021, including an overview of Google’s Core Web Vitals (and how it centers on user experience), the ongoing experimentation of the Knowledge Graph and even top tips for digital marketers in health care systems to keep in mind. They are joined by Daisy-ree Quaker who shares her ex...