TicketManager All Access Interview Series

Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.

Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties. 

Steve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in brand story-telling and shares the progress being made on successfully measuring its partnerships’ business outcomes.

Brad Sims, NYCFC CEO, tells us how the MLS club addressed the events of 2020—including the pandemic, rise of the social justice movement and a national election—to strengthen connections with its fans and community.

Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.

Nick Carey, Senior Vice President and Head of Sponsorships and Brand Engagement for Wells Fargo offers advice to brand marketers and sports and entertainment rights holders regarding what each side needs to bring to the table. 

Lou DePaoli, executive vice president and chief revenue officer for the New York Mets shares his thoughts on frictionless interactions, game-day promotions and corporate partner expectations.

Michele Kajiwara, Senior Vice President of Premium Seating Sales for AEG/STAPLES Center, takes a look at the impact of 2020 events on premium seat owners and how venues can maintain and build relationships post-pandemic.

Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.

Nic Barlage, President of Business Operations for the Cavs and Rocket Mortgage FieldHouse, discusses sustaining a positive culture and creating unity through the NBA team’s pandemic response and its support of Black Lives Matter and other social justice platforms.

Steve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.

Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.

Andy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.