The Sway Effect

This month, after recently connecting with IRTH App’s Kimberly Seals Allers at SXSW, we’re discussing the racial disparities in maternal health care. A timely discussion as Black Maternal Health Week was recognized this month. Kimberly has created an app that aggregates prenatal, birthing, postpartum and pediatric reviews of care from Black and brown parents to combat inequalities in health care. ...

On this month's episode, Founder Jennifer Risi takes the podcast on the road to SXSW and sits down with Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company to discuss their recent Female Quotient panel at SXSW where they discussed how AI will affect DEI communications, his latest book “The Future Normal,” and non-obvious trends in the digital & marketing industry today. 

On this month's episode, Founder Jennifer Risi takes the podcast on the road to SXSW and sits down with Kathryn Finney, Managing General Partner, Genius Guild to discuss the current state of funding and advice for entrepreneurs during times of economic uncertainty. 

On this month's episode, Founder Jennifer Risi sat down with Caroline Dettman, Chief Marketing & Creative Officer, The Female Quotient to discuss the latest news on the Sway Effect being named the official communications partner for the Female Quotient, an industry leading organization committed to closing the gender gap in the workplace. They explore what gender equality means and how advance...

On this month's episode, Founder Jennifer Risi sat down with Jeanette Settembre, Senior Features Reporter, New York Post to discuss consumer holiday trends, how consumers are feeling this season, what they’re buying, and how public relations experts can leverage these trends. They explore what the landscape of holiday shopping looks like this year, as well as the impact COVID-19, inventory shortag...

On this month's episode, in light of recent Twitter news, Founder Jennifer Risi sat down with Jessica Heygate, Associate Editor & Technology Editor, Campaign U.S. to discuss Twitter’s data, privacy, and security concerns in light of recent leadership and policy changes, how this might affect advertising, and where the future of social media is headed. They also discuss how the industry is at a...

In honor of ADHD Awareness Month, Founder Jennifer Risi sat down with Dr. Rod Berger, Doctor of Psychology, to discuss the challenges associated with what we think we know and how we can help neurodivergents succeed. ADHD is real, though many do not understand its impact. We need to focus on awareness and education in order to create acceptance.

In this episode, The Sway Effect's Founder, Jennifer Risi, sat down with Adweek's Creative & Inclusion Editor, Shannon Miller, to discuss the importance of diversity and inclusion in media and the need for stewards in journalism to be representative of the audiences they serve.

This month, The Sway Effect is three, and we’re reflecting back on our journey and celebrating the brands we work with. Founder Jennifer Risi sits down with Denise Broady, CMO of Appian and Diana Kroeber, Director of Marketing for Point of Care at BD to discuss how as leaders they have used their positions for good and rely on #DEI to build their teams and drive their work.

In honor of Mental Health Awareness Month, Founder Jennifer Risi sits down with Dr. Andrew Kahn, Subject Matter Expert in Psychology and Learning at Understood to discuss the social impact organization’s mission, how parents can support their children's mental wellbeing, and Understood's exciting new "Be the Reason" campaign.

In honor of Earth Day, Founder Jennifer Risi sits down with Dr. Susanne Etti, Global Environmental Impact Specialist at Intrepid Travel to discuss her story and passion for sustainability, how Intrepid Travel became the world’s largest travel company to be certified B-Corp, and its mission of creating positive change through the joy of travel.

In celebration of Women’s History Month, Founder Jennifer Risi sits down with Jaqui Lividini, Founder and CEO of Lividini & Co. to discuss her career in brand strategy and retail communications. Jennifer and Jaqui also discuss their partnership, their combined work for brands, such as Signet Jewelers, and how coming together has expanded and attracted new clients to their respective...

In celebration of Black History Month, Founder Jennifer Risi sits down with Tangie Murray, the new leader of the 4A’s Foundation to discuss her views on the state of DE&I across the advertising and marketing industry today, upcoming programming, her vision of what’s next for the 4A’s Foundation, as well as the black makers and creatives who have impacted her career journey.

In this episode of The Sway Effect podcast, we’re flipping the script and having our team members, Natalie Kawam and Megan Trivelli, ask Founder Jennifer Risi about the past year and lessons learned amid the pandemic.  Join us as we turn the page to 2022 and share some of our most impactful client programs, recent wins, and how we are growing our team and creating a culture of inclusion that...

In this episode of The Sway Effect podcast, Founder Jennifer Risi sits down with Senior Writer and Host, Bloomberg News, Karen Toulon to discuss the launch of her new book 'The ABC’s of Paradise Found,' how she paved the way for women in media and communications, and why she launched the #BloombergNews series ‘Black in Focus’ to normalize black excellence across Corporate America today.

In this episode of The Sway Effect podcast, Founder Jennifer Risi sits down with long-time friend and network partner Carlos Thompson, President of the DLC Group, to discuss leading trends in the marketing and communications industry, how to build a culture of transformation at your agency, and how you can celebrate and embrace diversity at your organization. 

Founder Jennifer Risi sits down with Caroline Dettman, Founder of Have Her Back Consulting, to discuss the leading trends on how businesses can impact their internal culture by empowering women, working parents, and historically excluded groups. Caroline leverages her background as Chief Creative Officer at Golin, where she  delivered award winning campaigns - from Cannes Lions to PR Week to...

A new episode of the ‘The Sway Effect’ podcast series! This series features the innovators, disruptors, movers and makers that are shaping the future of today’s leading businesses. Our second anniversary episode features Per Pedersen, Founder of ‘by the Network’, and our Founder & President Jennifer Risi Take a listen as they discuss the growth of the network within a network mo...

Jen sits with longtime friend, Suresh Raj, Chief Growth Officer at Virtue. Raj is one of the most vocal proponents of diversity, inclusion and equality, sitting at the intersection of being a person of color, LGBTQ+, and of multicultural background. Listen in as they discuss how brands may show up in the 21st century as allies through action.

Jen sits with Meagan Hooper, founder of bSMART, and a seasoned mentor, advisor, and inspirational speaker who has has helped thousands of people overcome their unconscious bias and manifest their professional purpose.

Johnel Evans sits down with Jen to discuss her journey through human resources and her work with diversity, inclusion, and engagement in her roll at BD.

On this Episode of The Sway Effect Podcast Jen is joined by Alvaro Melendez CEO and Co-Founder CRANT.

Jen is joined by Cheryl Overton, Founder of Cheryl Overton Communications. 

Jen sits with Kat Gordon of The 3 Percent movement to talk about 2020 and 2021, diversity in the workplace, and of all things...a coup!

Co-Founder/Editor of the Creative Salon, Sonoo Singh sits down with Jen from across the pond in London to discuss female empowerment and the bright future for 2021.