The Strategy Session

Author Speaker Package: The Speaking Offer That Includes Your Book | with Camper Bull Every booking agent, sooner or later, asks the same question. What are the attendees going to get out of it? Camper Bull spent years answering in intangibles: an idea, a framework, some motivation, the way most speakers do. Then he changed the answer and watched the entire negotiation shift on the call. On this e...

Speaker Booking Agent: Why Event Planners Book You Before They Hear You Speak | with Camper Bull An email came in from a booking agency Camper Bull had never worked with, about a Fortune 1000 client he had never spoken to. The agent had already bought and scanned his book. She had already told the client he was the right person. Then she asked his rate for a ninety-minute lecture, and the booking...

How to Finally Get Taken Seriously in Meetings as a Leader | with Camper Bull Camper Bull's first mentor asked him one question that changed his whole energy: "What are you good at?" Years later, that question became the core of how Camper teaches leaders to give feedback once they are genuinely better at the work than the people they lead. On this episode of The Strategy Session, Camper Bull, fra...

The Score Takes Care of Itself: Bill Walsh on Protecting Your Team's Focus | with Camper Bull Most new leaders think the job is to add: more direction, more meetings, more input, more of them. For a team doing hard work, that is close to the worst thing you can do. When you were an individual contributor, you managed your own focus. Now you manage a shared tank of it, and any distraction you fail...

Opt In Page Design: The Four Element Page for Your Lead Magnet | with Camper Bull Most authors design QR resources as email capture devices. The reader scans, hands over an email, and opens a sample of the book they already own or a short tip sheet buried under sales copy. They close the tab, and every other code in the book goes unscanned. Camper Bull builds the resource into the chapter from the...

The NASA Janitor Story: How to Motivate Your Team When the Work Gets Hard | with Camper Bull Most leaders treat motivation as a pay problem. Set the incentive right and the effort follows. For simple, repeatable work, that mostly holds. For the complex, grinding work that decides whether a company makes it, it falls apart. Camper Bull learned what holds instead on a day he genuinely did not know w...

QR Code Marketing for Authors: Turn Every Chapter Into a Doorway | with Camper Bull Most authors think of their book as a finished product. Camper Bull thinks of it as the moment a reader trusts you most before they have hired you, and every QR code inside it as a door that keeps the relationship going. The model is older than the technology. Tim Ferriss built checklists, templates and supporting...

Rebranding Fails: Explain The Name, Lose The Sale | with Camper Bull A few years ago Camper sat in a client's office at a conference table long enough to seat twelve. The client liked to spread out. His own books were on the shelf behind him, inspirational posters on the wall, coffee in his hand, and he had just decided his new product would be called The Iconic Blueprint for Mastery and Momentum....

The Part Nobody Wants To Learn | with Camper Bull Camper Bull was at a friend's dining room table when a seventeen year old told him he wanted to go into "day trading marketing." The offer to teach him the financial markets properly was declined on the spot. He just wanted to tell people which stocks to buy. That conversation is the opening of an episode about what is actually left between a busin...

The SBI Feedback Model Skips The Most Important Step | with Camper Bull Criticism from a peer and criticism from you are not the same thing, even when the words are identical. When you have the title, your offhand correction lands with ten times the weight you intended, and the team slowly stops bringing problems forward because every problem now comes with a small sting. Years ago Camper Bull sat...

Four Publishing Decisions Matter. Nine Do Not. | with Camper Bull Camper Bull wrote his first book, had a friend read it line by line, and then sent it to a professional editor with a note explaining that it had already been edited. He thought he was being efficient. What came back had so much red on it that his first reaction was offense. Then he read the comments, and the offense turned into the...

The Book Deal That Worked And Still Cost Her | with Camper Bull There is a version of this decision that nobody argues with and almost nobody runs. Score it properly and the answer usually arrives faster than the argument does. The pattern Camper Bull keeps meeting is an author treating a traditional deal as the senior option and their own imprint as the runner up, then finding out years later tha...

With Your Shield Or On It: How To Hand Off Work | with Camper Bull The president of the company walked out of his office as the elevator doors were closing and gave Camper Bull five words. He was on his way to the airport to negotiate a contract worth somewhere between fifty and a hundred million dollars, priced three and a half cents at a time, and up to that moment nobody had told him how to do...

The Book Title Mistakes Every Expert Author Makes | with Camper Bull Camper Bull's first book got a title with zero poetry in it, and that single decision opened more doors than almost anything else in his career. A graduate program offered him a course. A professional speaking community invited him in. Clients started calling, and the book had not done a single day of paid marketing yet.   On thi...

Go From Outline to Manuscript in a Weekend | with Camper Bull Camper Bull is dyslexic. He has also published twenty three books, and he has a specific explanation for how both of those things are true at once. For years he assumed the problem was discipline, that if he could just sit down and force himself to write, the book would come out. What actually stood between him and the book was the medi...

The Expert Author Bio Mistake You Cannot See | with Camper Bull Almost every expert Camper Bull works with badly underestimates their own credibility. Their own experience stopped feeling rare the moment it became normal to them. The thing you built, the company you ran, the room you walked into and figured out- by the time you have done it twice, it just feels like Tuesday. In this episode of The...

Imposter Syndrome: Why Successful Founders Feel Like Frauds | with Camper Bull Why do high achievers feel like frauds even when there is years of evidence that they know what they are doing? One mistake, one harsh review, or one unanswered question can suddenly outweigh a long record of wins. That is the one mistake myth, and it is one reason imposter syndrome can feel so convincing. In this episo...

How to Overcome Creative Block and Find Better Ideas | with Camper Bull Why do readers stop reading business books even when the ideas are good? Often, the problem is not the content. It is the chapter structure. In this episode of The Strategy Session, Camper Bull shares the Four-Part Chapter Architecture he uses to structure business book chapters so readers stay engaged, understand the lesson,...

How to Find Your Target Audience Before Writing a Book | with Camper Bull Most founders who write a book try to make it useful to as many people as possible. Beginners. Experienced operators. Different industries. Different business models. But in trying to reach everyone, the writing can become specific to no one. In this episode of The Strategy Session, Camper Bull explains how to find your book...

How to Reduce Customer Churn by Fixing Your Onboarding | with Camper Bull Is it better to hire a specialist or a generalist? For many founders, the more useful question is whether the problem they are trying to solve actually belongs to one function at all. In this episode of The Strategy Session, Camper Bull explores why some of the hardest business problems live in the space between disciplines....

Booked Solid Kills Your Best Decisions | with Camper Bull Being busy is not the same as steering. When every hour in a founder's calendar has a meeting, deadline, or deliverable attached to it, the work that requires uninterrupted thought tends to disappear. And those are often the decisions that matter most. In this episode of The Strategy Session , Camper Bull explores why protected thinking tim...

Your Ads Are Working. Your Operations Are Leaking | with Camper Bull Your marketing may be working perfectly and still be creating a bigger problem inside your business. In this episode of The Strategy Session, Camper Bull explores the space between marketing and operations, where demand becomes follow-up, a sales promise becomes delivery, and customers move from one part of the business to anothe...

Book Marketing Strategy For Founders And Experts | with Camper Bull Your content calendar and your book outline should be the same document. In this episode of The Strategy Session , Camper Bull explains how to turn a three-level book outline into a content system that can generate hundreds of ideas before you write a single chapter. Instead of starting from scratch every week, your book becomes t...

One Ten-Minute Video Can Create 70 Pieces of Content | with Camper Bull Most content creators start from scratch every day. That is not content strategy. It is content punishment. The founder who burns out from daily posting is not failing because they lack discipline. They are struggling because no one showed them how to build a system that turns one core idea into content for an entire month, qu...

The Royalty Check Is Not the ROI of Your Book | with Camper Bull The royalty check is not the real ROI of a published book. For founders, experts, and business owners, the greatest return often comes from the opportunities a book creates rather than the number of copies it sells. In this episode of The Strategy Session, Camper Bull explains why a business book should be viewed as a credential that...