The SportBusiness Podcast

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi. Ben Cronin provides a...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross, Jonathan Rest and Joseph Perry join for a special Sportel round-up edition where we bring you the latest nuggets of news and intel we uncovered from the 2025 convention in Monaco. Topics from the shop floor include: Talking points about the UC3 / Relevent F...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Ben Cronin and Faaez Samadi kick off with a look at some of the key deals featured in SportBusiness’ two-part extended data snapshot of this season’s Premier League team sponsorship portfolios. We also provide an overview of our Global Media Report 2025 - hot off the press, w...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Rest and Frank Dunne bring their usual incisive analysis – this time on the subject of DAZN’s 2024 accounts. We crunch the numbers and gaze into the future for the would-be ‘Spotify of sport’. Martin then turns his eye to finances and commercial momentum swings in golf...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.   This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams.   Matthew Glendinning jo...

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. This week, Frank Dunne, Imran Yusuf and Maria Kholodova look at the recent Disney+ deal for the rights to the Uefa Women’s Champions League and ask what it means for the relative strategies of the media company and the governing body, and look at whether the f...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.   This week, sponsorship experts Matthew Glendinning and Ben Cronin join the pod to talk about beer – and specifically how Guinness’ central sponsorship of the Premier League has changed market dynamics. Martin Ross and Jonathan Rest then discuss the biggest-ever change in skiing m...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest join the podcast to bring frontline industry insight and heavyweight interviews from the IMG x RedBird Summit 2025 at Soho Farmhouse in the Cotswolds to unpack the following: In the wake of the Paramount’s UFC rights swoop and the impending Zuffa...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly? Matthew Glendinning joins to discuss the latest WSL sponsorship trends...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest joins the podcast to discuss a Mexican standoff between Fox Corporation and Fox Sports Mexico over a trademark infringement lawsuit, with restraining orders, dawn raids and unpaid rights fees – and just where do Mexicans fans watch the Premier League? Faaez...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.    This week, Matthew Williams and Jonathan Rest join the podcast to discuss the Indian government’s ban of all money-based online games – including pay-to-play fantasy games like Dream 11 – and how that will impact not just the BCCI and the IPL but other leagues and sports in...

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. This week, Frank Dunne and Ben Cronin a deep dive into the new sponsorship deal between beer brand Budweiser and the Premier League’s Everton FC, looking at how the club is leveraging the building of its new stadium through a ‘founding partner’ spons...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Imran Yusuf joins to discuss the Bundesliga’s strategies for differentiating itself as a brand, through marketing and technology. We also analyse a hybrid media rights sales approach often involving multiple partners, most notably in the UK where two popular YouTub...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Frank Dunne joins the pod to shed light on the evolution of the Premier League’s media rights sales and boldly predicts continued increases in international revenues going forward. Matthew Glendinning and Jonathan Rest discuss the America’s Cup and the new landmark F1-style s...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders. In tennis, Maria Kh...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest take a deep dive into...World Aquatics after it posted its best-ever financial results. We break down the numbers and discuss agency involvement, the importance of star swimmers and if there is new, disruptive inventory to invest in post ISL. In...

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. This week, Frank Dunne and Matthew Glendinning take a deep dive into the new five-year sponsorship deal between financial services company Novuna and Athletic Ventures, looking at Novuna’s reasons for targeting athletics and asking what the deal means for the...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.   This week, we take a break from our usual format to bring you our first-ever SportBusiness Podcast Q&A , where we address a range of questions sent in by you, our listeners.   Show host Catherine Davies is joined by Jonathan Rest, Imran Yusuf, Ben Cronin and Duncan Griff...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.    This week, Martin Ross and Jonathan Rest take a deep dive into CazéTV, the Brazilian sports streamer, which burst onto the scene with record-breaking coverage of the 2022 FIFA World Cup and will now show all 104 matches in next year’s tournament.    Then Matthew W...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest discuss the call by Benfica to halt the planned centralised sale of Liga Portugal media rights amid criticisms of revenue projections. Imran Yusuf sheds light on the International Cricket Council’s new CEO and what that might mean for the body’s...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest look ahead to the 2026 Commonwealth Games and how new sponsorship and media rights agency deals, plus a new host broadcaster, will shape a scaled-down event in Glasgow next summer. In a break from our usual format, host Catherine Davies takes the...

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. Inside the Deal is the monthly podcast from SportBusiness. Every month we take an in-depth look at one deal from the industry, together with an expert reporter from the SportBusiness team. It could be a deal for media rights, for sponsorship, distribution, eve...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross puts DAZN’s ‘landmark’ US deal under the spotlight: will sublicensed Spanish-language rights to Uefa club competitions help it break through to the mainstream? Ben Cronin takes us through Mastercard’s new Billie Jean King Cup sponsorship, and then joins Jonat...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, we delve into Netflix’s landmark move – a deal to carry French commercial broadcaster TF1’s linear channels, including its entire sports portfolio. That in the same week streaming surpassed cable and over-the-air viewership in the US for the first time. Matthew Williams revea...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest and Martin Ross take a deep dive into Warner Bros. Discovery’s decision to separate the company into two divisions – Global Networks and Streaming & Studios – and what that could mean for the business, especially its cable sports channels in the US and a $3b...