The Sale Ring

Join us as we discuss powerful tactics to use while direct mailing post cards and letters to property owners.  The frequency is important as well as the messaging being sent out.  Learn how to send information, versus just a direct solicitation. We also discuss planning models for annual marketing spend and how plan for direct mailing a year in advance.  Enjoy the show..

We are joined in the studio by Broker turned Auctioneer Matt Gallimore, as he takes us through the process of incorporating auction services into his long time Virginia real estate brokerage.  Today he provides auction services (currently) in Virginia, North Carolina, South Carolina, Tennessee and Florida, and is looking at adding additional states to his resume.  We discuss the strengths and the...

We just completed the 15th Annual Auction Expo in Kansas City, Missouri and had over 100 attendees from 20 states and Canada.  The event is in it’s 15th year and growing in both strength and recognition.  Join us as we recap the speakers, topics, vendors and all the wonderful auction training that took place this week in KC.  Enjoy the show. 15TH ANNUAL AUCTION EXPO

We are joined in the studio by professional virtual office assistant and VOA manager, Hope Hill as she guides us through working with a virtual assistant. This may be the future for many industries that require part time or full time assistants with specific skillsets and backgrounds.  Using a VOA to facilitate certain business functions can greatly enhance a business owners ability to focus on im...

The current elect officials proposed a Section 1031 Exchange cap of $500,000 per person, which will definitely affect tax deferred changes if this passes. Greg Schowe with Asset Preservation Inc., takes us through some of the current considerations for an IRS Section 1031 Exchange and his feelings on what the future may hold.  Many believe the outcome of this presidential election is critical to s...

We are joined by Mitch Helman from AuctionTime as he gives us an equipment market update.  We also discuss the advantages of using AuctionTime as an online equipment auction tool, when combined with all of the external services they provide like (trucking & shipping, equipment financing, and fleet evaluator).  These services offer auctioneers a much more broad scope of services that can be pre...

We are joined in the studio by Blake Scott as he discusses a great program called WellFacts Reports.  These reports can inform property owners of historic oil and gas wells that were drilled, plugged, and are no longer visible to the public, that may be lying under your home, building or vacant land. Blake guides us through the conception of the WellFacts program and how it is helping property own...

Shawn and Trina discuss how to properly handle pre-auction offers that are submitted to an auctioneer before the auction date.  This is an issue that continues to come up with real estate auctioneers and the guidance offered in this episode will help ensure that the auctioneer is keeping the clients needs first, while maintaining the relationship for all involved.  Enjoy the show.

We are joined by Logan Snider and her mother Rachel Snider from Enid, Oklahoma.  Logan is the first ever winner of the Oklahoma State FFA Auctioneer Championship, and she is only in the 8th grade….  The preliminary round of the inaugural event was held in Oklahoma City and from over 40 students that competed, the top 10 finalist competed at the Oklahoma State Future Farmers of America (FFA)...

We are joined by Mr. Russell Hughes of Hughes Realty Advisors to discuss the continuing issues with vacant office space in the U.S.  Russell gives us valuable insight into what is currently happening with office space and what the future might hold.  We also have some interesting trivia discussions about many topics, so enjoy the show.

In this episode we are joined in the studio by Greg Showe with Asset Preservation Inc, which is a nationwide 1031 exchange consulting and advisory firm.  Greg takes us through the principal considerations of who would typically utilize a 1031 exchange program and the most common benefits of using this tax deferment strategy.  This episode is packed full of valuable information and should be a grea...

The Delaware Statutory Trust (DST) is an amazing vehicle for deferring capital gains taxes.  We are joined in the studio by Julia Fritzlen with Insight Investment Advisors and she takes us through the opportunities of the DST process. This is a highly educational show with a ton of content designed to illuminate the advantages of a DST and identify potential candidates that could benefit from it. ...

Recruiting productive agents is on most brokers top priority list these days, but the task is not getting any easier.  In this episode we dive into who tends to make a good agent and then how to find them.  Next we discuss the typical interview questions which yield the best results with bringing new agents onboard and setting initial expectations. This is a great episode with Nate Ryan and Chase...

In this episode we gain expert advice from Will Metscher, professional sales and business consultant with Southwestern Consulting.  The key to gaining success in 2024 is being consistent and dedicated to the activities that will drive productivity and ultimately revenue.  We discuss the appropriate steps that are paramount to consistency (identifying your goals, scheduling activities, accountabili...

Recruiting top agents is an ingredient that most all successful real estate brokerages have mastered.  In this episode we discuss this with Travis Hamele, the #1 franchise owner in United Country Real Estate.  Travis shares tips on how he finds and targets top producing agents as well as key points of discussion in the recruiting process with them.  He takes us through the process of hiring top ag...

In this episode we discuss the 12 steps to building rapport with clients through effective communication skills, active listening and being responsive.  Trina and Shawn go through a list of time tested essentials for establishing a positive and productive relationship with prospective clients and customers.  We hope you enjoy this info packed episode.

We are joined in the studio by professional marketing specialist and bowler (Jeb Brantner) with United Country Real Estate, as he takes through the process of using TikTok.  In recent years TikTok has become one of the most popular social media apps and one of the highest trafficked search engines on the planet.  Realtors and Auctioneers that have embraced this technology platform are finding stro...

In this episode we are joined by two professional ranch brokers, Jake Hubbell and Loren Williams to discuss their recent listing of the Porter Ranch.  We also discuss the complexities of finding and listing large ranches, as well as how to market them once you have the listing. Both of these brokers bring a diverse perspective to the show based on their age difference and time in the industry.  A...

Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett.  He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more.  In this episode Dan breaks down the process of how your implement Adwor...

In this episode we discuss the use or rather over-use of multi parcel auctions when they may not be in the sellers best interest.  There are times when an auctioneer may recommend the multi parcel auction method because the auction company is accustomed to conducting these type of events.  What if simply subdividing the property into individual tracts and offering them individually would yield a h...

The use of Artificial Intelligence (AI) has rapidly become a huge conversation topic across the globe.  Programs like Chat GPT allow users to source a wide range of knowledge and data which is delivered in a clean narrative useful format.  Technology expert Jim Nowak joins us in the studio to discuss elements of how AI works and better yet, how the real estate & auction community can use it. ...

Mike Brandly joins us in the studio to discuss the differences between white-label online bidding software versus online marketplaces.  We also talk about the use of the Buyer’s Premium and why the industry still has push back from a few auctioneers that have a hard time justifying why they don’t utilize a BP.  As always, Mike is full of insight and a great guest so enjoy the show. MIK...

Did you know that YouTube is the 2nd largest search engine in the world?  Did you know it was owned by Google, the largest search engine?  We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate.  He takes us through the reasons why YouTube is a very important tool for real estate and auction professional...

We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all.  We also talk about industrial warehouse space the coming growth potential in that market segment.  Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future.  Lots of gre...

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a hug...