The Programmatic Digest

This week in the Sensei's corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week's topic focuses on the globalization of...

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker.  We did it a bit differently this week and focused on mental health and awareness.  Learning about Bryn's identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes...

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www....

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7...

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!

In the Sensei's corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownote s | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup   Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Ad...

In the Sensei's corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap . Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week's conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push t...

In the Sensei's corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week's conversation by introducing CDP's (Customer Data Platforms). We Dive deepe...

In the Sensei's corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it's so important for agencies to consider. We talk...

In the Sensei's corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google's latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to...

In the Sensei's corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we...

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss...

In the Sensei's Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has im...

In the Sensei's Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.   Click here to...

This week we're throwing it way back to when we welcomed Tyler Bryant i n the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred t...

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile.    Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating...

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile.   In the Sensei's Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Las...

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host's LinkedIn profile.   In the Sensei's Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who  continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes i...

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host's LinkedIn profile.   In this week's LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should. So we took the time to give different options of how agencies can combat this lack of ed...

We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now!  We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new...

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei's Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, w...

We are republishing this episode because it was just so good!  Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.  This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options...