The Profitable Wellness Expert

To use your name OR not to? That is the question! I've been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN'T use their own names to build a brand. If you're stuck on what to name your business, are fearful about putting your own name out there, or aren't sure what is important to consider – then this episode is for you. I'm going to he...

Everyone says to be visible… but you show up, share great content and NOTHING happens. If you're in that disillusioned state, wondering if the algorithm is for you or against you… or whether you're really cut out for this… then this episode is for you.  I'm teaching you: - Why your current content is better suited to your colleagues than your ideal client - The disconnect between what you know abo...

What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls? In this episode, I'm explaining exactly why that GENEROUS and THOUGHTFUL offer you're making to have a free call with prospects… just isn't working. You'll learn: - Why the majority of people don't want to get on a call with you – even if it's "fr...

That dreaded two-letter word: NO. It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner. The good news (or at least it's reassuring) is… that you're supposed to hear "no", that it's not a personal rejection, and that it's the thing that's going to make you powerful, resilient and highly-sought after expert. In this episode – I'm giving you a...

Those "passive income" promises sound awfully alluring…  In this episode I want to bust a few myths that get banded around by "marketing gurus" – that don't take into consideration the nuances of your role as a health or wellness expert. I'm also sharing my own experience with the demands on building an online course so that you can learn: - That anyone can create an online course – but why not ev...

You're a life-long learner, I know that. You're committed to your craft… but if you've ever told yourself (or someone else) that you're "not business-minded"... then this episode is for you. Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc. So in this episode, I want to try and change your perception of...

The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success. "What if I make a lot of money and people think I was only in it for that?" "Healthcare and wellbeing services should be available to everyone… I can't charge that much" I answer these questions and more in this episode.  The focus is on illuminating t...

Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He's sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy. As a qualified medical doctor, he's leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives. In this episode, he opens up about: Finding peace with...

Contrary to what you might think (or assume), your ideal client doesn't always know that they have a problem. For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL. If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them. So, i...

She's been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of "entrepreneurship". That's not to say that Hazel hasn't been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer… But, as you'll hear in this episode, she's been on a journey in recent years to fully embrace her id...

Everybody knows that word-of-mouth is the most powerful marketing tool of all. In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise.  But it's not always easy to nail clients down… and in this episode I'm going to tell you why that it, and what you can do to change it. We're talking about: Why social proof is so powerful (including ho...

This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert. My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the "business side" of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, crea...

It probably doesn't sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty "woo woo". She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking. Upon meeting her for the first time, I remember feeling as if she could see into my soul. In today...

A very normal fear for many wellness experts is that you'll say the wrong thing, and end up being another victim of "cancel culture".  It's a very real fear, and one many of my most successful clients have had to live through. In the case of today's guest, it was other industry professionals who intentionally reported her to the governing board! My guest is leading UK Dietitian Nichola Ludlam-Rain...

"Working 1:1 just isn't sustainable"... I'm sure you've heard it before. But here's the thing… What I'm realising more and more, is that sometimes this statement is being misinterpreted. You see… 1:1 rarely is sustainable… But for SO many reasons, it's also really, really important. In today's episode of EXPERTS, I'm giving this statement a bit more context. You'll hear me talk about: Why working...

This week's guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine.  Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business. With an extraordinary client roster that includes Vodafone, Tiktok, Starbucks, HSBC, Delo...

In this week's episode of EXPERTS, I welcome my first guest in a little while.  Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches. But it hasn't always been sunny island living and happy days. In this episode, we unpack Lydia's business journey and dive in...

The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing. There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them. We're talking about why experts need to: Sto...

The landscape for experts in the wellness industry is changing.  These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise! In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness. We're talking about: Why the p...

In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years. You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven. We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched timings, ultimately led us to our greatest achievemen...

In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors. In this episode, I'm sharing some of the honest conversations I had with myself that catalysed this decision, and helpe...

After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making.   In this episode I'm opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far…   And why it has concluded with my exit from the business I founded 8 years ago.   It's official – Welltodo is now part of Fitt Insider.    In this...

My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field.   In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too.   ...

My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He's also an author and has recently launched an app to great success.    Roger and I talk about why it's been so powerful to have such a clearly defined niche, and the difference between real, paying customers and social media followers. Roger and I get to the h...

My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business.    In this episode, I'm quizzing Kimberley on how she's drawn in such a vast and highly...