The Poodle to Pitbull Pet Business Podcast

Just because there's a cost-of-living crisis, inflation is sky-high and we are rapidly rolling towards recession, it DOESN'T mean you can't increase prices and make more money in your pet business.  I started my first 'premium' pet business slap bang in the middle of the last recession in 2011. And I did this by charging twice as much as my competitors.... ...So, in todays episode I'm sharing six...

This weeks guest Isabel Alvarez Arata was born in Equador, moved to Florida as a child, and was surrounded by animals including rescue cats and even a monkey! She adopted her first dog aged 17 - a rescue called Baci, which means kisses.  She studied French and Business, and ended up being an English teacher in France aged 23. On her return to the USA she worked in a bank, in sales and in the hospi...

Everyone has a different definition of what is means to have a successful pet business. Some people want staff, some people want awards and recognition, and for others it's the mythical six-figure income level.  However, it might surprise you to learn that not all six-figure plus pet business owners are happy. Many have a very high turnover, lots of staff, loads of clients but little actual profit...

In just two years Lucy Hawke has transitioned from a full-time teaching role, to starting a side hustle pet care business, then she niched down to her true passion, which is guinea pigs and little critters, which led to her writing a book, The Healthy, Happy Guinea Pig Guide Book.  Lucy finally left teaching role, retrained as a groomer, and moved with her partner 77 miles to a new location where...

Dom has a BIG annoucement today as he's doing two LIVE seminars this year and YOU are invited. One is Wrexham, Wales on August 21st hosted by Karen Boyce of Beastly Thoughts Dog Training, and the other in Florida on October 15th, hosted by Doug Keeling of Bad to the Bone Pet Care. You can book an early-bird ticket for the Grow Your Pet Business FAST! Seminar in Florida by going to https://www.petb...

This weeks guest Doug 'the dog guy' Keeling is a shining light in the pet industry. A self-confessed loner and nerd, Doug moved around a lot as a kid and ended up bonding hugely with his dogs.  A passion for travelling led to him training to be an airline pilot at college, that was until he tried flying the plane...hen ended up working in a computer repair shop and a grocery store before getting a...

This week Dom shares the half-term report card for his own business, including the good, the bad and the pugly... You'll discover what went well, what went badly and how he measures success in his business and personal life. This is a raw and real episode where Dom goes deep into the mistakes he's made, and how he is fixing them.  If you've struggled in the first half of 2022, and you're worried a...

Today I'm speaking to one of my Elite members Kirsty Jackson who has an inspirational pet business story to share. Kirsty studied business at university, and was enjoying her 3rd year placement when she fell pregnant with her son Riley. Now, Kirsty is a self-confessed dreamer, but also fiercly ambitous and she was driven to go back to uni to finish her placement so she could build a better life fo...

This weeks guest is awesome animal behaviourist, and one of my Diamond coaching clients, Laura Ward.  A childhood love of animals led to Laura leaving school and becoming a Vet Nurse, a career she held for 10 years. In that time she also nurtured a love of dog behaviour, and eventually she left employed life to start her own training business.  Steady referrals from her network of Vet colleagues m...

Grab your dog leads and your passport because this special episode will take you to Portugal and back again, via car and boat! The training side of Dom's pet business recently completed a special assignment, that involved collecting a Giant Snauzer puppy puppy from the breeder, raising, training, socializing and loving him for six weeks, and then transporting him to his new owners in Portugal. Tun...

This weeks amazing guest, Sarah Marginson comes to the podcast straight from winning an award at the recent IMPACT - Pet Business Success Summit! Sarah loved growing up with animals, so much so she ended up going to agriculture college, then she was the first female to manage farms for the Home Office. Then she got married and started a pig farming adventure in Winnipeg, Cananda. Fast forward fift...

Fuel prices are up, inflation is raging, no-one had any money and the world has gone to hell in a handcart...certainly that's what you'll think if you follow the mainstream media and whingebag pet professionals on Flakebook. These are challenging times for sure, but as always, pet professionals who go against the grain and do different and better marketing will be the ones who not just survive, bu...

Ever wondered how Disney can sprinkle magic fairy dust all over their business, which leaves their clients feeling warm and fuzzy, so they keep coming back time after time...Well you're in luck because tosay I'm joined by Vance 'Disney Guy' Morris who is coming to the U.K next year to be the keynote speaker at IMPACT 2023 - The Disnify Your Pet Business Success Summit! Vance was a customer sevrvic...

Get ready to go behind the scenes at IMPACT 22! This podcast was recorded at the end of the Main event, Day 2 of IMPACT, where Amy Smith delivered her keynote presentation and Dom shared his 10 Pet Business Commandments. You'll hear from the amazing speakers and transformed attendees as they share takeaways from the ultimate pet business bootcamp. To grab a ticket for IMPACT 23 - The Pet Business...

This weeks guest Cathy King opened Cwtch Animal Homestay in October 2021, South Wales first dog adventure park, and earlier this year, at IMPACT 22 she won PBIC Marketer of the Year! In this episode you'll find out what she did you win that award. You'll also find out about Cathy's previous jobs, where she trained horses in Italy, and worked as a sales manager all over the world, then an illness l...

Do you ever feel like you're always jumping from one job to the next, running very fast on the treadmill, working really hard and feel busy, busy, busy...but, you aren't really moving your business forward? In short, are you flitting from one bright shiny object to the next, and lack any kind of long-term plan to take your business to the next level? Well, you may be guilty of thinking purley tact...

Why is it so difficult to sell your pet services? Two main reasons. Reasons number 1 - It's difficult to get people to realise they have a problem. Reason Number 2 - It's difficult to get them to choose you (instead of your competitors). How can overcome those two obstacles? Well, you'll find out in this weeks episode, where I'm chatting with copywriting expert, and all round cool guy, Mike Samuel...

If you're here looking for business and marketing advice then I'm guessing you are the top dog in your pet business. You're the CEO, the big cheese, decision maker and the business leader. But....are you in REALLY in charge?  Or like most established pet business owners, do you have a many headed beast of a business where the clients, staff and your family members call the shots... Are you just pa...

Scaling a pet business is incredibly difficult, and you don't need to get much bad advice and negative opinions for it to completely derail your momentum and cause you to regress. Finding a group of smart, similar thinking, ambitious, supportive pet business owners is the best way to get fresh eyes on your busines problems and facilitate the mindset growth you need to keep progressing. In this epi...

Do you remember how you felt when you started your pet business? Full of enthusiasm, energy and ideas! Where did that passion go, and how can you get it back so you can move beyond this steady, stuck, same-old same-old situation you are in now? Never fear, for in today episode Dom will show you how to take back control of your pet business and push it in a new, exciting direction once more. Rememb...

This is the special 'IMPACT Comedown' podcast where I get really depressed about the fact my event is finished :( Only kidding! I'm actually riding high and super excited to see what my attendees do now with their magical IMPACT action plan! So, in this show I'm talking about how you can prioritse what to do first when you have a BIG list of tasks that need doing. I'm also sharing how you can make...

This weeks show is a sneak peak behind the scenes at IMPACT 2022 - The Pet Business Success Summit. Dom shares how he plans and prepares for a 3 day conference attended by pet pro's from all over the world, you'll hear from pet pro's who sadly couldn't be there, AND his private clients steal the microphone and share what there BIG takeaways have been. Tune in to discover how attending a pet busine...

Do you ever feel like you never have enough time in the day? Are you constantly chasing your tail and ignoring the vital few activties that will move the needle for your business?  Do you struggle to take BIG action because you are too darn busy?  I hear you, and in todays podcast I have the solution to your pet business productivity problems with the Power of 8/20.  Tune in to discover how you ca...

Are you far and away the highest priced doggy daycare, dog walker, dog trainer or dog groomer in your town? Do you fear increasing prices in case your clients leave? Is there too much competition to increase your pet business prices?  Do you wish you could make more money, but are you influenced by well-meaning but clueless friends, family, colleagues, staff members and negative doom-laden news st...

Sara Barnes travelled the world as a child, and as an adult in her job as a project manager. A build of stress and general dissatisfaction with her career led to her starting a dog walking business, and she founded Who Lets Your Dogs Out? UK in 2016. She found her first client within 3 weeks and soon added dog boarding to the mix, then the pandemic hit and Sara needed a marketing makeover, so she...