The Perfectionism Project

This is an episode I've referenced countless times since it was first published. It shares such an important lesson for all entrepreneurs, especially those who have been getting in their own way, that I had to share it again. In this episode I'm helping you explore the areas in your business where you feel like you have your hands tied behind your back. These are the areas in your business where y...

In last week's episode, I talked about when following through with the plans we've made with ourselves can be an act of self-care - particularly when you have anything going on in your life that's making operating at your normal capacity a challenge. Today's episode continues that conversation and I talk about when you determine that productivity is *not* an act of self-care and how you can create...

When is it an act of self-care for me to be productive and when is it an act of self-care instead to change my plans and take clean rest? Especially if you're not operating at your normal capacity. Tune in to hear about the questions that help me figure out whether to follow my plans or not, a trick I use to get myself to do the work I had planned and the highest act of self-care you can do for yo...

Tune in to learn the difference between selling from a place of self-doubt and selling from a place of self-trust and why this is such an important shift for perfectionist entrepreneurs to make. If you've been having a hard time making sales even though you're posting pretty consistently, you've had happy customers and you're working really hard on your business - this episode is for you. I also t...

In this episode, I'm sharing 12 thoughts that helped me create content in a really easy, enjoyable, sustainable way that has proven to be really effective for my perfectionist brain. I wanted to record this in response to a PGSDer who posted about starting a podcast inside my group coaching program Perfectionists Getting Shit Done (aka PGSD). These thoughts will help you create content simply and...

In this best of the podcast episode I'm taking you behind the scenes of what a content creation day looks like for me.  First I share an update from my drive into the office, chatting through what I have planned in terms of content creation and how I'm thinking about approaching it so I can get it done without overthinking. And in my update from the drive home, I reveal something unexpected that h...

Most perfectionists struggle to create content consistently. They're scared of what people will think, that they'll say the wrong thing, that no one will like their posts, that their friends will laugh at them, that it'll be a waste of effort, the list goes on! In this best of the podcast episode, I'm sharing 10 tips I've learned over my years as a content creator that have helped me get out of my...

In Part 5 of this 5-Part Consistent Content Series, I'm talking about the importance of giving yourself a 3 month period to navigate the content learning curve without pressure. I'm introducing the Creative Cocoon - a new part of my popular program Perfectionists Getting Shit Done that helps you create consistent content while developing your voice and identity. You'll hear how it works, why it ma...

In Part 4 of this 5-Part Consistent Content Series, we're talking about Power Publishing - the secret to consistently getting your content out into the world. If you're great at creating content but get stuck when it's time to hit publish, this episode will help you understand why that's happening and how to move past it. You'll learn what Power Publishing is, how to create a system that supports...

In Part 3 of this 5-Part Consistent Content Series, we're talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content - and how to finally break free from it using Creative Overflow. If you're constantly thinking about content but still struggling to show up consistently, this episode will help you see why that's happening and what to do instead.  You'll learn wh...

In Part 2 of this 5-Part Consistent Content Series, I'm sharing what Spark Content is and why it's what you need to be creating if you want to easily create consistent content that's valuable. If you find content creation exhausting instead of energising, let me show you an easier way to do it. It's all in this episode so hit play and get ready to hear the easiest - and most effective - content st...

In Part 1 of this 5-Part Consistent Content Series, I'm sharing my personal story with content creation - including all the ups and downs. I talk about what it was like to deeply want to show up online but feel completely paralysed by my fear of putting myself out there. And how I overcame the perfectionism that was making me hide, procrastinate and endlessly polish my content. This episode also i...

Are you constantly second-guessing yourself to avoid making mistakes? This is a common habit for perfectionist entrepreneurs - and while it can feel productive, it's actually one of the biggest things holding your business back. In this episode, you'll learn how to spot when you're self-policing, why shifting into Self-Trust Mode matters and the practical steps to help you build momentum from a pl...

Do you struggle with procrastination, fear of judgement, intense self-doubt or imposter syndrome when it comes to your business? Do you ever wonder why you get in your own way even though you have so much potential? If so, this episode is for you. I'm diving into the perfectionist mindset and talking about where it comes from, how to tell if you've got it and how to move out of it. If you're ready...

Are you frustrated that your business isn't growing as quickly as it should be? Are you working hard yet feeling behind? Do you ever get annoyed that you aren't getting the customers or social media followers that you deserve? If so, today's episode is for you.  I'm sharing what hidden Perfectionist Entitlement is, why it's not necessarily a 'bad' thing, the ways it's shown up for me and my client...

In this episode, I'm debriefing the April 2025 PGSD launch  and walking you through exactly how I processed a disappointing result without making it mean something about me, the program or my ability to sell. This isn't a "what went wrong" breakdown from a place of blame. It's a real-time look at how I led myself through a launch that didn't hit its goals without spiralling into shame, burning eve...

In this episode, I'm sharing a behind-the-scenes look at the mindset shifts I made to sell out my 1:1 coaching services – including the thoughts that were keeping me stuck and how I coached myself through them. I talk about the evolution of the offer, what changed once I shifted into self-trust and why selling from sufficiency made all the difference.  This episode is for you if you've been holdin...

In this episode, I share a powerful realisation I recently had about the difference between being accomplished and FEELING successful. I also share what's helped me reconnect with the feeling of success - even when the numbers aren't where I want them to be yet. This episode is for you if you're working hard and making progress but still feel behind.  To dive deeper: Want an easy way to find out i...

Reading is something I've always loved but over the last few years, I read less and less. Between building my business and raising little ones, I struggled to find the time. In this episode, I'm sharing how I recently got back into the habit of reading even though I'm busier than ever. I talk about the role that perfectionism was playing, how I let go of my excuses and created an easy-to-stick-to...

Power Planning is one of my favourite productivity tools (and the planning method I teach in PGSD) but I recently noticed I was seriously avoiding it. In this episode, I talk through why that happened, what I was believing about myself and my business and how I got back into the habit without making myself feel bad about falling off. Whether you've fallen out of your planning routine or you've bee...

In this episode, I'm sharing the unexpected changes I've made to how I work - and why I'm making them now, after years of having more structured work hours. I talk about why my usual work structure (that helped me so much) started feeling restrictive, the power of making aligned updates to routines that have served you well and what to consider if you're entering a new season of life or business. ...

Some days just don't go to plan. An appointment in the middle of the day, low energy, unexpected life admin… And suddenly, that focused workday you imagined feels like it's slipping through your fingers. In this episode, I'm sharing how I stay productive when that happens. I talk about how I plan when I've only got a few hours to work, the thoughts I used to spiral into and how I shift them now, t...

Creating momentum in your business isn't just about planning and strategy - it's about trusting yourself, even when life feels uncertain. In this behind-the-scenes episode, I'm sharing a day in my life as I navigate maternity leave planning and mindset shifts, rebuilding my financial review habits and shifting operations inside my business. You'll hear the mindset shifts that are helping me grow m...

Over-challenging yourself is one of the sneakiest ways that perfectionism is keeping you stuck in your business - and that's exactly what this episode will help you overcome. My clients are people who love to learn, grow and push themselves. But what I've seen time and time again - and experienced myself - is how over-challenging ourselves can lead to freezing or getting stuck in productive procra...

There's a lot of talk in the entrepreneurial world about the dream of "being your own boss." But what happens when you finally become your own boss… and realise you've turned into the worst boss you've ever had? This episode introduces a different way of thinking about how perfectionism is showing up in your business. It's a metaphor that'll help you really see why you keep getting in your own way...