The Partnership Path

34. Co-Selling with Partners to Seal the Deal Video 24.06.2024 17:25 ↓

In this podcast episode, John and Toni discuss the concept of co-selling with partners. They share personal anecdotes and experiences to illustrate the challenges and strategies involved. Key points include defining co-selling, the importance of establishing rules of engagement, and the necessity of making co-selling scalable by empowering partners to sell independently. Important Points: Introduc...

33. IRL with Shauna Sampson @Illumio on Account and or Territory Mapping with Partners Video 17.06.2024 17:48 ↓

Listen to Shauna Sampson @Illumio discuss Account and Territory Mapping with Partners.

32. Account and or Territory Mapping with Partners Video 10.06.2024 16:54 ↓

Today, we delve into the complexities of account and territory mapping with partners, dissecting key statistics, and sharing practical strategies for effective territory alignment. If you’re navigating the challenges of sales and partnership dynamics, this episode is a must-watch. Sharing these insights is invaluable for anyone looking to enhance their partnership management skills and drive succe...

31. IRL with Eric Straalman @VertiGIS on Co-Marketing with Partners Video 03.06.2024 19:23 ↓

Listen to Eric Straalman @VertiGIS discuss Co-Marketing with Partners.

30. IRL with Sunny Neogi @Microsoft on Co-Marketing with Partners Video 03.06.2024 18:36 ↓

Listen to Sunny Neogi @Microsoft discuss Co-Marketing with Partners.

18. IRL with Edmundo del Castillo Soto @ Microsoft on Creating Partnership Operating Plans Video 25.03.2024 12:12 ↓

Listen to Edmundo del Castillo Soto @ Microsoft discuss Creating Partnership Operating Plans.

17. Creating Partnership Operating Plans Video 18.03.2024 10:59 ↓

In this episode, the hosts, Toni and John, discuss the importance of tactical planning in partnership management. They emphasize the need to align business priorities between partners and develop a collaborative approach. By visually mapping out the partners' business priorities and seeking their input, trust and a competitive advantage can be gained. They also highlight the significance of regula...

16. IRL with Julie Schrady @ Vertigis on Casting a Partnership Strategic Vision Video 11.03.2024 15:40 ↓

Listen to Julie Schrady @ Vertigis talk about Casting a Partnership Strategic Vision.

15. IRL with Matt O’Donnell @ Microsoft on Casting a Partnership Strategic Vision Video 11.03.2024 18:56 ↓

Listen to Matt O'Donnell @ Microsoft talk about Casting a Partnership Strategic Vision.

14. IRL with Peter Martin @ Microsoft on Casting a Partnership Strategic Vision Video 11.03.2024 19:11 ↓

Listen to Peter Martin @ Microsoft talk about Casting a Partnership Strategic Vision.

13. Casting a Partnership Strategic Vision Video 04.03.2024 14:02 ↓

In this episode, the hosts, Toni and John, discuss the concept of being strategic in the context of partnership relationships. Key Topics Covered: • Understanding the relativity of the terms "strategic" and "tactical" in partnership management. • Defining strategic in the context of a partnership based on the partnership's specific goals and level of involvement. • Emphasizing the importance of ha...

12. IRL with Adriana Gutiérrez @ AWS on Using “Why” to Drive your Partnership Video 26.02.2024 15:10 ↓

Listen to Adriana Gutiérrez @ AWS talk about Using "Why" to Drive Your Partnerships.

11. IRL with Michael Johnson @ Microsoft on Using “Why” to Drive your Partnership Video 26.02.2024 13:55 ↓

Listen to Michael Johnson @ Microsoft talk about Using "Why" to Drive Your Partnerships.

10. Using “Why” to Drive Your Partnership Video 19.02.2024 13:14 ↓

The video is an episode of "The Partnership Path," a podcast focused on partnership management best practices for partner and channel management professionals. The hosts, Toni and John, discuss the importance of understanding the goals and motivations of partner organizations in order to build successful partnerships. They compare the role of a partner business professional or channel manager to t...