The Omnichannel Marketer

In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera.  Nopalera is a Mexican botanical for bath and body that celebrates Latina culture.  We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bath and beauty brand that turned down a Shark Tank deal. Other topics covered in this episode How to build a s...

Meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations.  Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. .  We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters. Other topics covered in this episode C...

In this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts: Alyssa DeSio from Paragon Scott Collins from YAT Brian Nooner from Twist & Seal Curtis Newman from DK2 Topics covered in this episode Representing a portfolio of brands Brand licensing and partnerships Going from OEM to a consumer brand The nuance of selling in online retail marketplaces R...

In this episode, we meet Kevin Wong, co-founder of Lunar, the first Asian-American craft hard seltzer. Kevin is a hands-on founder and demo machine, doing 100s of events in the last couple of years, including trade shows, food and beverage fairs, and in-store demonstrations.  In this interview, we cover how Lunar had a highly unusual launch direct-to-consumer online during the pandemic. And the br...

In this episode, we meet Jake Karls, the co-founder and "rainmaker" at Mid-Day Squares and resident Social-Personality. He builds relationships and makes noise.  Mid-Day Squares manufactures Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was. We will learn how Jake makes it rain via making friends online and get deep insight into how...