The Making of a Thought Leader

When it comes to podcasting, there are few pioneers who have made their mark in the podosphere. In this episode, Surbhi is in conversation with one such pioneer,  Evo Terra, a recognised thought leader in the field of podcasting.  In this value packed episode you'll learn: -  All about Evo and how he started the 40th ever podcast in the history of podcasting - The trends that evolved from e-b...

From creating value added content to influencing with authenticity in Web 3.0 there are several observable trends that are emerging for building thought leadership. In this episode, your host Surbhi Dedhia deep dives into some of the trends she has observed and reflected upon. Catch this short episode if you want to know how to fine-tune existing efforts in building thought leadership. If you are...

When it comes to business social media platform, LinkedIn may seem to be the obvious choice. Our guest on this episode, Anjuli Gopalakrishna, begs to differ. She has a valid point when she says, "you go where your customers are!" With various formats of posting to the ease of connecting with audience in real time over Live or DM's, Instagram has a lot to offer when it comes to engag...

In this episode, host Surbhi shares six ideas on how brands can weave thought leadership into their content strategy.  Digital evolution has pushed many brands to look at content seriously. While businesses understand the importance of content, they often get stuck in the hamster wheel of just producing more content. Thought leadership is far left behind. In today's world where customer'...

Resolutions are being made now for a brand new year. New goals are being set too. Thought leadership can be build systematically with a goal-based approach. Perhaps you are already on the path of building your leadership or perhaps you are just about begining. Wherever you are on your journey, this episode gives you actionable ideas to implement while building your thought leadership. The 10 point...

Thought leadership building for an organisation gets difficult if it is not backed by the senior leaders. Marketers often find themselves in the dilema of chaseing leads and showing ROI instead of owning the thought leadership agenda. How then can organisation in the long run differentiate itself from the competition? On this value packed episode of The Making of a Thought Leader podcast, I am joi...

Why do we need to know target audience before we work on building thought leadership? Thought leadership content is free, so anyone can access it, then why bother with identifying the right audience?  Building thought leadership is not like pitching product or services and yet knowing who we are addressing is very important. Identifying the exact audience helps to shape the thought leadership not...

Content is the foundational tool of building one's thought leadership. Sharing his expertise on content creation for B2B organisations, Trevor Merriden joins me on a conversation that takes us through a path of what makes content clever, how can organisations switch on thought leadership with clever content, what are the 5 essential steps of building thought leadership when you start from scr...

In episode 12, Graham Brown shared several pointers on building thought leadership with the power of story telling.  In this bonus episode, our conversation is about thought leadership in women. The gender imbalance is large when it comes to building thought leadership too. Graham shares his perspectives on how we can improve this imbalance.  Tell me what do you think about women building their th...

Storytelling is one of the oldest form of transferring information for the humankind. Yet in the fast paced digitalised world it is evolving. It is no longer the one to many model but many to many model at play. How can businesses navigate through the modernised and constantly evolving marketing landscape. My special guest on this episode is Graham Brown, who is a recognised thought leader in the...

On this episode, host Surbhi Dedhia is joined by the multi-talented marketer, Ritesh Toshniwal. Ritesh is passionate about technology and believes that start-ups bring innovations that impact daily lives. Ritesh calls himself a techie-turned-marketer and shares valuable insights on what he is observing in the marketing world from B2B and B2C perspective. He says, thought leadership may not be ever...

Building thought leadership has become more accessible for everyone. Yet, there are essential tools that are overlooked. LinkedIn Company pages  is one such amazing tool that businesses of all sizes can leverage today. The expert on this episode of The Making of a Thought Leader podcast, Michelle J. Raymond, helps companies worldwide to leverage Company Pages on LinkedIn. Michelle even says that c...

On this episode, Surbhi is joined by Prantik Mazumdar who wears multiple -hats as the head of business, keynote speaker, venture and angel investor besides being a thought leader in his own right.  Prantik's professional journey has followed a successful path enriched with lessons that he learnt along the way.  On the episode he shares how he converted his failures into vital lessons, how it...

Starting with Why or be clear on your purpose is often quoted as the fundamental concept that will determine your happiness levels. If you know your purpose, your life, business and relationships will all be aligned is well established. On this episode, host Surbhi Dedhia is joined by Vibhuti Duggar who is the founder of Project Purpose and also a certified NLP trainer. Vibhuti has spent a decade...

Answering an interesting question from a listener, host Surbhi Dedhia shares her thoughts on building Thought Leadership for individuals and organisations in this episode.  In her experience, even businesses can build thought leadership in their segment and she shares some of the ways that organisations can look at developing it.  Building trust through out the customer's journey has become a...

In this episode, Surbhi is joined by a consistent entrepreneur who has traveled around the world for television content production and is now in Dubai offering the best of video production services. Vietek Ladislav or Vit as he is known to colleagues and friends, is the founder of Square Motion video production company. He believes in performance marketing and offers his clients ROI based videos....

In this episode of The Making of a Thought Leader Podcast, Surbhi is joined by a special guest all the way from Singapore  - Manoj Menon. Manoj is a futurist and a thought leader in the digital transformation space. With more than two decades of experience as a  distinguished technology analyst, he has helped multinational companies, financial institutions, regulators, and government bodies alike...

On this episode of The Making of a Thought Leader podcast, host Surbhi interviews a trail blazer in his own right, Dhiren Bhatia. Dhiren is a persistent entrepreneur, a podcaster and productivity advocate. Dhiren is the founder of Cloudscape Technologies and shares how he got started to build his thought leadership consistently and systematically. If you are looking for some pearls of wisdom on ho...

The title Thought Leader sounds great on a profile but is it something that can be just added to one's profile? There seems to be a confusion as to who is a thought leader and who can be a thought leader.  In this episode, Surbhi solves this confusion and also shares her 8-P model of building one's thought leadership. Is thought leadership gained by content? Is thought leadership only fo...

The world has changed and in this mostly digital existence, sharing your thoughts and putting you ideas in the front is becoming important.  In this episode, Surbhi shares in-depth the reasons why you should be looking (or even re-looking) at your digital presence seriously, few pointers on what should be avoided and also what factors may slow down an expert's journey towards building one&apo...

Hello! Welcome to the Making of a Thought Leader podcast. In the very first episode, podcast host Surbhi Dedhia wears the big picture thinking hat, shares why entrepreneurs, business leaders and executives should build their thought leadership and the value of doing so in the long run.  Through this podcast, Surbhi will draw from her experiences as a digital marketer, bring on-board fellow experts...