The Loyalty Minute

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Maraina Ruppert, The Manager of Loyalty Marketing for Choice Hotels. Welcome to the show Mariana, thanks for joining me. For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...  

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Dr. Jodi Berg, President and CEO of Vitamix. Welcome to the show Jodi, thanks for joining me. For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Drew Howell. A customer experience and loyalty innovator who currently is the Vice President of Brand Solutions and Alliances at Bumped, a Fintech company working to revolutionize the loyalty space using fractionalized stock as a reward currency. Welcome to the show Drew, t...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Richard Jones, the CMO of Cheetah Digital Welcome to the show Richard, thanks for joining me. For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background... For more information and to hear other in...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Luke Peters who he is the CEO is NewAir, a B2C Internet retailer, and he’s also the host of The Page 1 Podcast, which he will elaborate on... Welcome to the show Luke, thanks for joining me. For those loyal listeners out there who don’t know who you are or what you do, perh...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with Don Fox, the CEO of Firehouse Subs & Two Time Author of Patton's Vanguard, as well as Board Member of Army Historical Foundation Welcome to the show Don , thanks for joining me. For those loyal listeners out there who don’t know who you are or what you do, perhaps you can...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Nicola Buck and Adam Glauberman who are with BP (that’s British Petroleum for those of you who drive electric cars and don’t stop at any of their 7,200 locations across the US). BP just launched a new loyalty program called BPme Rewards, so we’re going to talk about that...

Welcome Loyal listeners to episode 61 of the loyalty minute.  Today we’re going to be talking about what some companies are doing to help those affected during the COVID-19 pandemic. Church members use Chick-fil-A rewards to thank COVID-19 health workers Red Roof launched the Student Support Program to find misplaced college students a place to stay Hilton extends benefits and halts point exp...

Welcome Loyal listeners to episode 60 of the loyalty minute.  Today we’re going to be talking about 5 Loyalty Program Metrics That Matter. This article was written by Brittney Brown, Consultant on the Aimia Strategy & Consulting Team Metric 1 – MEMBER ACQUISITION Simply put, member acquisition is how many new members are joining your program over a specific time period. This KPI is import...

Welcome Loyal listeners to episode 59 of the loyalty minute.  Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees. During these unprecedented times of shutdowns during the covid-19 pandemic, companies like Best Western Hotel and Resorts are taking steps to ease the burden of its hoteliers during these challenging times....

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Loyalty Manager for IKEA Memphis, Carol Smith Welcome to the show Carol, thanks for joining me...

Welcome Loyal listeners to episode 57 of the loyalty minute.  Today we’re going to be talking about 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things) This was a great article in Entrepreneur magazine today and is well worth a read.  You can find a link to the full article in the show notes at theloyaltyminute.com Getting right into it 1. Your marketing isn’t memora...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Director of Loyalty Programs at Boingo, Jeff Mabe. In past episodes, I usually go on to explain more details about our guests, but this time I am going to let Jeff tell you his story. To learn more, please visit theloyaltyminute.com

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Leveraging Connection And Progress To Become A Go-To Brand Like Amazon, Harley-Davidson And Southwest? Based on a recent global study of more than 400 brands, Lippincott (a global brand & innovation consultancy) has uncovered how winning brands leverage “meaning” to outperform the competition. Mean...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Andy Lowenthal who is the Customer Loyalty Director at FranklinCovey. Andy has been working in the market research and customer insights field since getting his Masters in Market Research from the University of Georgia (go Bull Go Bulldogs).  Over the p...

What we have here, is failure to communicate. That is one of my favorite lines from any movie.  That movie of course is Cool Hand Luke.  And if you’ve never seen it, please stop listening to this podcast immediately and go watch it now… Go ahead, I’ll wait... Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the difference between informatio...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards. An interesting Business Insider article came out this morning referencing a new Harris Poll survey conducted on behalf of SE2 and Life.io which indicated that Sixty-eight percent of respondents said they would be li...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how loyalty programs can remain viable in a cookie-less era? A KPMG study from November 2019 found Australia, Italy and Canada have the highest rates of loyalty program adoption, with more than half the population making purchases that earn rewards at least several times a week. The U.S. isn't far behi...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one? In a report titled, “ Loyalty That Lasts ” published jointly by Cheetah Digital and CMO Council the bring an important aspect of customer behavior to light: emotional loyalty. What is the intention behind your customer interactions...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the subscription based model of customer loyalty. Of course everyone knows about Amazon Prime,  where for $119 a year you can get free 2-day delivery Plus access to their video content as well as Amazon music, but will it work in every business? Over the past five years, the subscription market ha...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Sean Donnelly,  Sean is a full time loyalty consultant who brought his New Jersey attitude down south to South Florida to consult for the Local Loyalty platform Fivestars. Welcome to the show Sean, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Trevor Hadick. Trevor is a data driven marketer who currently manages Spirit Airline's loyalty program. Currently he utilized transaction level data to perform segmentation and targeted marketing campaigns as well as surface insights to innovate both the sub...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Quality vs. Price in retaining loyal customers. Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent) according to a new report by First Insight, a technology company transforming how...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena We now have enormous access to customer data at our fingertips – yet 80% of data is “dark and untouched,” and is never actually used to make improvements to CX and earn loyalty. “If a company can’t access their own customer data, record...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to create a customer loyalty program for your business... It’s one of the most cited statistics in the business playbook: 80% of your venture’s profit will come from 20% of your existing customers. Loyal customers are your most valuable customers, which is why many small business owners go above an...