The Liquid Lunch Project

Startups might have big dreams and big goals…but they don't always have a big budget. Joining us on the show this week to address this problem is Anne Laffin, CEO and founder of Fin Marketing.    Anne shares her insights on how early-stage companies can overcome the hurdle of raising awareness with limited resources. Laffin emphasizes the importance of organic strategies such as websites, social m...

"I've recently come to the realization that…we're always selling. We're selling ourselves. We're selling our products. We're doing it constantly. And the sad thing is, we're doing it all wrong."   So, how do we do it the RIGHT way?   On this week's episode of The Liquid Lunch Project, Matt and Luigi sit down with Bill Caskey to share his revolutionary approach to selling.    Caskey found that most...

"I have cameras pointing at my fridge. If the fridge is empty, the VA orders it." If you thought you knew all there is to know about virtual assistants, this episode might surprise you. We've got Justin Nelson on the show today; he's the CEO of Sphere Rocket, a VA company that has seen a tremendous amount of success in the past few years, going from 0 to 100 employees in just 12 months.  After lea...

Business owners, let's cut to the chase: You NEED to pay yourself. You DESERVE to pay yourself. And if you haven't quite figured out how or just need some additional encouragement, this episode should not be missed.    We sat down with serial entrepreneur Brandon Neely to discuss his journey from starting a coffee shop in South Chicago to becoming a small business advisor. He recognized that, even...

How did a pair of over-priced soccer cleats become the catalyst for our guest's "dirty hands turned cutting-edge tech" trajectory?    (We love stories like this.)   This week, we sat down with the CEO and co-founder of GreenPal, Bryan Clayton. From starting a simple lawnmowing business in high school to building a successful tech company that connects homeowners with local care professionals, his...

How does someone turn a near-forclosure property into a profit in just one month?    That's the topic in this week's episode of The Liquid Lunch Project. We're sitting down with Quentin West, an expert in Airbnb arbitrage, to learn how he's found huge success.   Airbnb arbitrage is basically renting a property for a year or more and then subleasing it on Airbnb to travelers. By charging more per n...

This week's episode tackles the long-overdue disruption needed in the real estate industry. Like many, we're frustrated with the outdated norm of traditional property transactions, so we were anxious to sit down with Kareem Karachni of Property Guys. He's on the show to tell us how they're busy revolutionizing real estate and empowering agents to become true business owners through franchising - a...

Discover the factors shaping prevalent diseases like cancer, heart disease, and Alzheimer's—and why lifestyle choices matter more than genetics. Today on The Liquid Lunch Project Podcast, we sit down with Christian Yordanov, a Certified Functional Diagnostic Nutrition Practitioner, Buteyko breathing instructor, Pn1 Nutrition Coach, GrowBaby practitioner, DNAfit trainer, author, and fellow podcast...

We're going a bit existential in today's episode as we aim to uncover the true purpose behind our actions and financial aspirations. Joining Matt and Luigi is Chris Miles, the visionary founder and CEO of Money Ripples; he's on a mission to empower individuals with the tools and knowledge needed to achieve present-day freedom and prosperity.   Chris emphasizes the significance of developing passiv...

Building trust is crucial for the success of any business. But sometimes that's easier said than done. Joining us on the show today to discuss this topic - and offer a solution -  is Natalie Doyle Oldfield, author of the book "The Power of Trust: How Top Companies Build, Manage, and Protect It."    Natalie has 25 years of experience in IT and has trained hundreds of technical team members to becom...

Business owners: Are you neglecting the financial side of your business?   We get it; there's a lot to worry about. P&Ls. Cash flow. Balance sheets. And if you're not a numbers person, it can feel pretty overwhelming. But if you want to scale your business and grow (and grow well), these are the things you can't ignore.    Today, we're joined by Chris Mannina, a Certified Public Accountant and tax...

As business owners, we're often told that if we want to drive revenue, we need to develop a brand. But the reality is that we're not always making the kind of revenue that allows us the luxury to develop our brand - let alone have the time and ability to think big-picture-long-term-goals when we're trying to balance the daily obligations of entrepreneurship. It's a catch-22. That's why we were exc...

We all hear the negatives of VAs and assistants. There are cultural inconsistencies. There are time differences that can't be avoided. You hire people to do XYZ, and they do ABC. When done right, hiring virtual assistants and remote workers is a game changer in the best possible way. But when it's not, it can create even more work for you in the long run.    Here to tell us how they can make this...

Many of us who own a small business understand the limited potential for organic growth. Sure, we can add another 10-15%, but those numbers don't always build the long-term wealth we're after. Today's guest is here to speak with us about another option: Mergers and acquisitions.   Patrick V Rogers is a serial entrepreneur and investor turned mentor who has personally coached hundreds of CEOs and o...

Would it surprise you to learn that the U.S. government is the world's biggest purchaser of goods and services? Or that roughly 23% of spending goes toward small businesses? And even though Uncle Sam spends approximately $150 billion a year in small-biz contracts, less than 1% of small business owners are actually engaged in the process. Now, you might be thinking to yourself, "What on earth would...

How does a former pastor with a degree in non-profit fall "ass-backward" into a thriving career in HOA Management and Staffing?    Here to tell us all about it is Rob Buffington, founder and CEO of Gordian Staffing and an experienced consultant in the HOA management space. From buying a few rental properties to becoming a real estate broker to rental property manager, he eventually found himself m...

Ready to go to market with a story that sizzles?   Then you're in luck because on the show today, we have Bruce Scheer, CEO of InspireYourBuyers.com and President of the National Speakers Association Northwest.    He developed his revolutionary Go to Market Narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel...

Joining us from across the pond today are Elliot and Dom Chapman, brothers and co-founders of Social Chaps and Chapman Capital.    Together, they've been running their own B2B businesses for the last five years, from startups to management consultancies. But they struggled to find reliable marketing agencies to meet their needs. So they did what we love best: They saw a problem, took matters into...

No matter your business or industry, one thing is certain: You're always selling. This can be tricky because people generally don't like being sold to. And when we're desperate, they can smell us coming a mile away, and it's harder to close the deal. So, where does that leave us?  On the show today to talk to us about the "unspoken language of sales" is Craig Andrews. He's the mind behind Allies4M...

Have you noticed it seems like everyone is an investing expert these days…or at least THINKS they're an investing expert these days?   Gone are the days of Bull-and-Bear conversations limited to the suits on Wall Street. Now, anybody can get in on the action. Making your money work for you has never been easier, while at the same time, more complicated. There is an art to investing. And despite wh...

There's only one way to describe this week's episode: On fire. (Or "lit" for the millennials in the audience.)   We had the pleasure of sitting down with Dave Albin, America's #1 Firewalk Instructor. With an impressive 19+ year tenure working alongside the legendary Tony Robbins, Dave's expertise in firewalking is unrivaled. In 2014, he took the plunge and founded Firewalk Productions, igniting th...

If you think you need Rockerfeller-type wealth or sell your soul to one of the Sharktank sharks to get your business off the ground and grow it, think again.   Today, we're sitting down with fellow entrepreneur, podcaster, and author, Sara St. John. She's the mind behind the successful marketing agency called PodPlanet, the host of the Frugalpreneur podcast, and the author of Bootstrapped Budget....

In this day and age, it seems like everyone wants to fancy themselves a marketing know-it-all. They open a Facebook page or Instagram account, (irregularly) post a few pieces of content, use all the trending hashtags, maybe create a reel or two, and sit back and expect magic…only to be left holding the bag (or hat, as it were) with not a rabbit or new customer in sight.   That's because there IS a...

On today's episode of The Liquid Lunch Project, we sit down with Dan Haberkost, the founder of Front Range Land LLC. Based in Colorado Springs, Dan has built an impressive business specializing in in-fill land improvements throughout the Southeast region. What began as a modest venture investing in rental properties has transformed into a thriving land and development enterprise, consistently driv...

Every tax strategy works until it's audited. This is why having an expert in your corner who knows what they're talking about is critical.    And one such expert is on the show today. Meet Brett Swarts, founder of Capital Gains Tax Solutions. His mission is to equip high-net-worth individuals with the Deferred Sales Trust (DST) tool to help them defer capital gains tax on the sale of their assets....