The LFG Podcast

How to Show Up Intentionally on LinkedIn: AI, Video, Community & More In this LinkedIn Live session, hosted by Liane Caruso—Founder of Hello CMO and Hello Mastermind and Co-Founder of Franchise Assembly—we’re diving deep into how to leverage LinkedIn more intentionally and effectively in 2025. We cover: How to use video, AI tools, and smart formatting to boost visibility Proven posting strateg...

Tune in this week for a great conversation with Corey Nicholson and Cindy Hill from Cadence Franchising to learn all about nurturing and ACTUALLY converting franchise leads. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchisesho...

Tune in this week for a great conversation with Steve Buors, CEO & Co-founder of Reshift Media to learn all about the Marketing Trends of 2025. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Steve:...

Tune in this week for a great conversation with Jania Bailey from FRANNET to learn all about elevating broker network standards in franchising. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Jania: www....

Tune in this week for a great conversation with Karen Wenning from Suttle-Straus to learn all about direct mail and print marketing for both fran dev and consumer marketing. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchisesho...

Tune in this week for a great conversation with Brian Luciani, Chief Growth Officer & Partner from SMB Franchise Advisors to learn all about franchise trends and strategies for 2025. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhya...

Tune in this week for a great conversation with Joseph Mohay from Ignite Visibility to learn all about holistic marketing strategies for franchise brands. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ ⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠⁠ Connect with Michael: ⁠ ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠⁠ Connect...

SPECIAL episode this week to share the Franchise 500 with Jason Feifer, Editor in Chief of Entrepreneur Magazine. We talk about the trends from this year, big jumps on the list, and advice to brands wanting to make the list. A not-to-be missed episode!! Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Jason:...

Tune in this week for a great conversation with Willem van Daalen from Franchisely to learn all about using AI in franchise development and how to create tech solutions instead of tools. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhya...

Tune in this week for a great conversation with Sabina Gault, CEO of Konnect Agency to learn the ins and outs of franchise PR, brand consistency, and crisis communication strategy.  We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfran...

Tune in this week for a great conversation with Karen Booze from AnswerConnect to learn about the power of human voice in customer experience, franchise development, and franchisee support. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ ⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠⁠ Connect with Michael: ⁠⁠⁠linkedin.com/in/mich...

Tune in this week for a great conversation with Victor Turcanu  from Spadea Lignana Franchise Attorneys to learn about international franchise expansion, legal compliance, and researching new markets. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com...

Tune in this week for a great conversation with Gary Prenevost from FranNet to learn the secrets behind successful franchise brokers and Gary’s insights on the franchise sales process.  We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyam...

Tune in this week for a great conversation with James Karl Butler from Franchise Sales Association to learn about franchise sales & development strategies, tips, and advice! James Karl Butler is the host of the Franchise Sales Secrets podcast, the Best of the Best in Franchising Podcast, and the Best Franchise Brands podcast We also share franchise news, highlight our LinkedIn Royals of the we...

Tune in this week for a great conversation with Brian Bazely, Founder of Bazely Consulting; and Fractional COO and CEO, all about leadership in franchising. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠ linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect wi...

Tune in this week for a chat with Tim McCarthy, Senior Vice President of Franchise Development at Rosati’s Pizza Enterprises, and Jeffrey Smith, COO of Peterbrooke Chocolatier. These top fran dev execs share franchise recruitment best practices and insights into franchise development strategy. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events....

Tune in this week for a great conversation with Jam Hashmi from FranchiseSoft and Clicktecs to learn how to identify and understand the digital tools that franchisors need.  We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchisesho...

Tune in this week for a great conversation with Monty Miller & Madhav Supraneni from Orchatect about managing your operations and financials efficiently! It’s a business symphony with these tech and data experts. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael:...

Tune in this week for the ‘legal eye’ view on franchising with Lynne Shelton of Shelton Law & Associates. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠ ⁠linkedin.com/in/lianecaruso⁠⁠⁠ Connect with Michael: ⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠ Connect with Lynne: ⁠ ⁠ linkedin.com/in/lynneshelton Franchise...

Tune in this week for this fireside chat with Dave Hansen and Keith Levenson from ClientTether. We discuss strategies you can apply to improve your franchise development RIGHT NOW. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠ ⁠linkedin.com/in/lianecaruso⁠⁠⁠ Connect with Michael: ⁠linkedin.com/in/michaelhyamfranchis...

Tune in this week for an in-depth look at generating qualified leads with Pam LaBelle of The Business Exchange. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠ linkedin.com/in/lianecaruso⁠⁠ Connect with Michael: linkedin.com/in/michaelhyamfranchiseshow⁠⁠ Connect with Pam: ⁠ linkedin.com/in/pamela-labelle-a1186a12/ Fra...

Tune in this week for a deep dive into franchisee satisfaction and workplace culture with Michelle Rowan and Courtney Stillings of Franchise Business Review. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Franchise Business Review: https://franchisebusinessreview.com/ The FBR Summit: https://tour.franchisebusinessreview.com/fbr-summit/ Conn...

Tune in this week for a fireside chat with some of the top marketers in franchising! Learn from Marci Kleinsasser (Home Franchise Concepts), Ashley Mitchell (East Coast Wings), Will Fraker (The Good Feet Store), and Angela Paules (Buzz Franchise Brands). We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠ www.linkedin.com...

Tune in this week as we Q&A with CEO Marissa Frois of The Entrepreneur's Source all about franchise coaches and lead gen for franchise development. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠www.linkedin.com/in/lianecaruso⁠⁠   Connect with Michael: ⁠⁠www.linkedin.com/in/michaelhyamfranchiseshow⁠⁠ Connect wi...

Tune in this week as we do a franchise financials Q&A with Sam Phelps of Tenet Financial Group! We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠www.linkedin.com/in/lianecaruso⁠   Connect with Michael: ⁠www.linkedin.com/in/michaelhyamfranchiseshow⁠ Connect with Sam: www.linkedin.com/in/samuel-phelps Franchise Assembly...