The Layover Live

This week on The Layover Live, Jason is joined by Vic Isley, Chief Marketing & Sales Officer of the Bermuda Tourism Authority! Jason and Vic discuss the challenges Bermuda has faced throughout the pandemic, as their only method of welcoming visitors is by air or sea. Jason and Vic also discuss how their marketing strategies have shifted and what the Bermuda Tourism Authority has done to suppor...

This week on The Layover Live, Jason is joined by Steve Paganelli, Group Head of Destination Marketing for the Americas at Tripadvisor. Jason and Steve talk about several topics during this in-depth conversation, including what role DMOs play in travel and tourism recovery, Tripadvisor’s recent COVID-19 travel study, what the five phases of travel recovery look like, and Tripadvisor’s new Travel S...

This week on The Layover Live, Jason is joined by Mitch Whitten, Executive Vice President for Marketing & Strategy at Visit Fort Worth! Jason and Mitch discuss how Visit Fort Worth has evolved their strategy over the course of the last several months, what data and insights they have used to make some critical decisions, and what their plans are for working together more collaboratively with t...

This week on The Layover Live we are joined by a very special guest, Evan Trevers, Agency Development Manager at Google! Evan and Jason discuss what Google's outlook on travel recovery looks like, how destination marketers need to adapt, and how marketers can use tools available to maximize their marketing efforts during the time of recovery. About Evan: Evan is an Agency Development Manager at Go...

This week on The Layover Live, Jason is joined by our very own Michele Barnes! Michele and Jason discuss an article from Dynamic Yield around website website personalization and strategy. Jason and Michele talk about why now it is more important than every to have a website personalization strategy and how to easily implement some quick wins to get started.

This week on The Layover Live Jason is joined by a very special guest, Jennifer Case, VP of Marketing at Traverse City Tourism! Jennifer and Jason discuss a recent article from PhocusWire, discussing how travel recovery is something that every part of the industry will have to contribute towards. Jason and Jennifer also discuss the ways Traverse City has navigated recovery and reopening hurdles an...

This week on The Layover Live, Jason is joined by our very own Sam Keithly to talk all things paid media! Jason and Sam discuss an update on the recently announced Google Ad credits and who will receive them, plus they discuss how DMOs can most effectively use their advertising budgets as DMOs begin to turn back on their media investments as travel and tourism begins to recover.

This week on The Layover Live, Jason we’re talking data. And since we’re talking data, there’s no better guest to join us than our very own Paul McLeod, Director of Business Intelligence. Paul and Jason discuss a recent update from Destination Analysts and what recent changes in organic search traffic can tell us about travel and tourism recovery in North America. Plus, Jason and Paul break down s...

This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.

This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO & President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.   About Erin Francis-Cumming...

This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy & Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy & Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, a...

This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing & Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand & advertising management, interactive operations, social media, public relations, publications and membership.   Justin and Jason discuss an article from S...

On this episode of the Layover Live, we’re joined by not one, but two guests! Jason is not only joined by our very own Katie Cook, but he is also joined by Gathan Borden from VisitLEX! Gathan Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau, where he oversees the advertising, branding, marketing, public relations, social media, visitor services...

This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to plan their strategy when looking to the future. Jason and Aaron also discuss Simpleview's new data resource to examine traffic trends across DMO sites, they also explore what DMOs are doing to continue...

This week on The Layover Live Jason is joined by a very special guest, Joe Vargo from Experience Columbus! Joe is the Director of Interactive Marketing at Experience Columbus where he oversees all digital media, social media, web sites, and internal strategy. Joe and Jason discuss how Experience Columbus has quickly pivoted their marketing strategy, how they have continued to provide value to loca...

On this episode of The Layover Live, Jason is once again joined (remotely) by Katie Cook. Katie and Jason discuss an article from Skift around DMOs who are doing some amazingly creative work during this time of crisis. Jason and Katie also highlight several examples from Simpleview clients who are creating unique and effective ways of supporting their local partners and serving their communities.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined (remotely) by our Digital Marketing Strategist, Katie Cook! Katie and Jason discuss an article from PhocusWire around the rapid changes within the DMO landscape due to COVID-19. In this extended episode, Jason and Katie explore how DMOs are responding in effective and creative ways, but also how you can pivot your market...

This week on The Layover we're talking about hacking, but not the kind you're thinking of. Shanda Maloney stops by to talk growth hacks for Instagram! Jason and Shanda discuss a recent article from ContentStudio about how to grow your Instagram following with some great strategies.

This week on The Layover Live Jason is joined by Michele Barnes for a chat to talk about...chat. Jason and Michele discuss a recent article from I Am Pop about how marketers can use live chat and chatbots on their landing page to increase conversions and visitor satisfaction.

This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela discuss a recent article from Marketing Land about marketing funnels and how paid search can help feed your the top of your funnel.

This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engine Journal which goes into great detail about how word count can and cannot affect your website's organic search ranking.

This week on The Layover Live Jason is joined once again by Grant Stoltz to talk about an article from Think With Google about the travel customer's path to purchase in 2020. This article highlights a recent study from Bain and Google looking for trends in what consumers are looking for when considering taking a trip.

This week on The Layover, we talking about cookies once again, something Grant may take too literally... Jason and Grant discuss a recent article from DigiDay about Google Chrome's new update and what that means for marketers who may be relying on cookie tracking, or using vendors who use cookies to track users.

This week on The Layover Live, Grant is taking over the host seat and is joined by Sandee Jordan to talk about marketing to multiple generations. Sandee and Grant discuss an article from Natural Intelligence about what marketers need to know about the differences between each generation and how to properly reach everyone from Baby Boomers to Gen Z.

This week on The Layover Live Jason Swick is joined by a very special guest. This week we are joined by Marla Tambellini who is the VP of Marketing at Explore Asheville! Jason and Marla discuss a recent article from MarketingLand about how marketers need to stay agile with their skills in the ever-changing world of digital marketing.