The Layover Live

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan to chat about AI (Artificial Intelligence). AI is hot hot hot — tune in to learn how it’s being adopted in the field of destination marketing to analyze data, predict behaviors, and automate tasks. Listen in for examples, benefits, challenges, and more. Don’t...

This week on the Layover Live, Jason Swick is back for the 201st episode — featuring Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan. Tune in for a discussion on Google Analytics 4 and how destination and digital marketers are embracing the changes. We’re also introducing a friendly competition that you won’t want to miss. Article Referenced: https://searchengin...

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod to discuss how AI is changing the game for digital marketers. Tune in as they discuss exciting changes in the marketing landscape and share tools that are already making a big bang. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Events Manager Vanesa Zuzuarregui to discuss the can’t-miss happenings at our out-of-this-world Simpleview Summit 2023. Tune in as they discuss pre-conference workshops and activities you’ll want to register for, sessions to attend, and additional info to help you get the most out of this Texas-sized conference. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Simpleview Digital Strategist Paul Jewkes to discuss creating a culture of collaboration. Tune in as they discuss the need for better cooperation between agencies and technology partners and share systems they use to get teams focused on DMO goals and objectives. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod. Tune in as our experts discuss the power and uses of Simpleview’s upcoming Data Engine. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Satisfi Labs Chief Marketing Officer Danika Wong and Product Marketing Manager Aliona Margulis. Tune in as the group discusses conversational marketing and using AI and chat to turn questions into conversations. Let’s chat about website engagement solutions worth exploring! Satisfi Labs: https://satisfilabs.com/ Simpleview & Satisfi Labs:...

This week on the Layover Live, Jason Swick is joined by Digital Strategist Paul Jewkes. Tune in as they discuss ways to avoid costly marketing mistakes that can be made during a downturn and hear how you can position your destination to thrive over the long haul. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan. Tune into this festive holiday episode to see how video marketing and short form content are changing the game for destination marketers. They’ll share some of their favorite examples in a fun, award show format. Don’t miss it! Most Likely to Be Mistaken for a Movie Trailer award   Most like...

This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani. Tune in to learn five digital marketing trends that our experts say every DMO should be aware of heading into 2023. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Ben Holman, lead digital media analyst at Simpleview. With the new year right around the corner, tune in as they discuss tips and new features that will help you get the most out of your paid media budget. Don’t miss it!

This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss the insights and findings from the newly released 2022 edition of the State of SEO report — which includes revised content guidelines, a DMO search traffic overview, and advice for Google Analytics 4. Don’t miss it! State of SEO Report

This week on the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview, and Social Media Specialist Charlotte Inda from Traverse City Tourism. Tune in for this extension of the popular episode, “More Than Just SEO: Content Marketing Success Through Storytelling,” where they discuss the importance of repurposing content and why it's a valuable part of a...

This week on the Layover Live, Jason Swick is joined by Veronica Williams, manager of marketing automation at Simpleview. Tune in as they discuss all things Apple MPP. Learn what they’ve seen since its inception, whether or not open rate is still a reliable measurement, how it's impacting DMO emails, and why now may be the time to shift to new metrics. Don’t miss it!

This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss resources available to get more insights out of your web data. Watch as Paul and Jason discuss free tools available to you like the Simpleview Insights Hub and the recently launched U.S. Travel’s DMO Digital Performance Dashboard, a collaborative project with Simpleview to he...

On this episode of the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview. Tune in as they discuss how compelling storytelling-based marketing campaigns evoke an emotional feeling with their audience, which then leads to increased engagement, brand loyalty, and hopefully a booking or vacation to your destination. Don’t miss this conversation with a...

This week on the Layover Live, Jason is joined by Sydney Walter, digital media analyst at Simpleview. Tune in as they discuss doubling down on search, how you can leverage the data from your search campaigns to expand reach in other channels, the concept of Zero Click searches, and how new legislation may be coming that could affect Google search results. Don’t miss it!

This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital marketing to drive results can be found in the 2022 State of Digital Marketing Findings Report .

This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.

This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.

This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience & advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.

This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical role our industry will play in helping communities recover, fostering sustainability, and reconnecting...

This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure the economic impact of sporting events.

This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research & advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of meetings and events and developments with the MINT+ database. We hope this gets you excited for CSSS, w...

This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.