The Higher Ed Marketer

Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting connection. In this episode, we interview Dr. Tony Turner , Vice President of Enrollment and Marketing at Charleston Southern University , about creating a Disney experience for ca...

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from Think Patented , Sean Ferguson , Director of Digital Engagement,...

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too. In this episode, we interview Jim Small , Associate Vice President for Development -- Executive Director, Storytelling & Engagement Team at Notre Dame , about how...

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a community of students eager to help each other; and a call to storytelling—creating leaders that others...

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr , CMO at Ball State University , about leaning into transition: We also chatted with Mary about: - What high...

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and materially in doubt. ...And they're about to come to your college's recruitment office. Mark McCrindle , Founder and Principal at McCrindle Research , discusses what makes Gen...

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez , Director of Audience Growth at SweetFish Media and formerly from Bethany Global University , talks about his past and current successes...

Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information… because they're all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer , Senior Account Executive at Think Patented , summarizes the 10 most useful moments on the show so far. Featured on this episode: - Juerell Smit...

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at...

Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP Marketing & Communications at Ivy Tech Community College , explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as well. What we talked about: - How community colleges are adapti...

COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT cancellations, and hesitancy to travel to institutions, it’s made building that admissions funnel incredibly difficu...

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Dan Freeborn , Assistant Director of Marketing and E...

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Tr...

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Peter Ashley , Vice Presiden...

Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment. In this episode of The Higher Ed Marketer, Bart Caylor , President & Found...

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. In part two of a two-part series, Bart Caylor , President & Founder at Caylor Solutions Inc...

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Accoun...

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor , President & Founder at Caylor Solut...

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution. What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernand...

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management and Marketing at Capital University , joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages. Some top...

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized...

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: - Working internally to create university marketing campaigns - Creating a brand promise that captures your university’s core values - Engaging students...

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , have a conversation with Jeurell Smith , Institutional Data Analyst at Otterbein University about: - How to lead multi-platform CRM integration at your university - Benefits of syncing your data and marketing team communication - Length of time it takes...

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Ac...

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented talk with Ethan Braden , Senior Vice President of Marketing and Communications at Purdue University about: - Advice on transitio...