The Health Business Builder Show

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Corey Hiben ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three ways a health brand can using branding to attract leads to them. In This Episode 00:20 - Clarity 02:09 - Consistency 04:15 - Connection ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠...

Building a protein drink empire with Billy Bosch of ICONIC Protein . In This Episode: 02:00 - Revenue is vanity and profit is sanity 05:00 - The challenge of dealing with investors 07:00 - Working with private equity 09:00 - The power of a pedigree 12:00 - The technology of a protein drink 14:30 - Working sales for Shell 16:30 - Slumlording 20:00 - Running a nightclub and events 25:00 - The birth...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three ways a health brand can differentiate themselves to attract more leads. In This Episode 00:13 - First 01:27 - Best 03:33 - Different ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Nate Taylor⁠ of ⁠Keyspan⁠ teaches us what he's learned from 20+ years in sales. In This Episode: 02:00 - The stress of business 03:30 - Working for Mark Cuban 05:00 - How to sell something 06:30 - Know your "why" 06:30 - The importance of sales 11:30 - Sales for introverts 13:30 - The core of the sale is always the same 16:30 - The overlap of sales and marketing 18:30 - Working for LinkedIn 23:30...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about what New York City taught me about the power of branding. In This Episode 00:15 - Clarity 03:15 - Consistency 05:55 - Connection ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Tanya Manriquez of West Texas Speech Therapy teaches us how she went from dirt to dollars by building a successful practice and restaurant. In This Episode: 01:00 - Selling dirt and rocks 06:00 - Having to grow up quickly 16:00 - Figuring out the business you're ACTUALLY in 21:00 - How to stay motivated 23:30 - Adapting to your customers 27:00 - Running into brick walls in your business 31:00 - Pa...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three ways to increase your landing page conversions. In This Episode 00:15 - Inspire 03:10 - Trust 06:15 - Clarity ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test...

Steven Haynes of Fjord Cold Plunge teaches us how he went from management consulting to starting a cold plunge business. In This Episode: 02:00 - Freeze'n for a reason 04:00 - Family entrepreneurship 09:00 - An early interest in working 13:30 - Management consulting 16:00 - The Texas A&M cult 19:00 - Game thinking 23:00 - The voice of the customer 27:30 - Focus on our sweet spot 32:00 - Th...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three steps to a killer email marketing strategy for health brands. In This Episode 01:40 - Capture 03:50 - Nurture 06:49 - Convert ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The N...

Jim Donnelly of Humanaut Health & Restore Hyper Wellness teaches us his success secrets to becoming a serial entrepreneur. In This Episode: 03:30 - The habit of doing hard things 07:30 - 100 million dollars won't change your life 13:30 - Humble beginnings 21:30 - Early business lessons 25:00 - The business construct 28:30 - Golf ball restoration business 32:30 - Filing for bankruptcy 35:30...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Corey Hiben⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three steps to defining your ideal niche to attract more leads. In This Episode 01:30 - Who's it for? 03:43 - The Problem 05:43 - The Solution ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Brittan Morris ⁠ of Atomic Outpost ⁠ teaches us about the most insane sport you've never heard of and how he got into fitness coaching. In This Episode: 03:00 - Speed! 06:30 - The best job ever 10:00 - Growing up playing hockey 13:00 - Getting help from your parents 15:30 - Filthy Shades 16:30 - Don't start, buy 21:00 - Atomic Athlete 27:30 - Ghost kitchens 30:00 - Hybrid athletes 32:00 -...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Corey Hiben⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three simple ways to generate more leads from referrals. In This Episode 00:50 - Ask 03:13 - Incentivize 05:35 - Collaborate ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Josh Campbell of Human Improvement teaches us about the language of business. In This Episode: 02:00 - Brilliant birthday ideas 05:30 - Family entrepreneurship 09:00 - Epic Bars pivot 11:00 - The language of business 14:00 - Accounting made simple 17:00 - Pitching & sales 23:00 - Howard Schultz calling him crazy 26:30 - The power of branding to sell anything 30:30 - What is branding? 33:00 - S...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Corey Hiben⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three pillars of a high converting website for health brands. In This Episode 01:13 - Traffic 03:40 - Trust 06:24 - Conversions ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Kevin Young shares his personal story of going from a rocky upbringing to a catastrophe adjuster and starting his own business, Fasted Athlete. In This Episode: 03:30 - A work in progress 07:00 - Getting through challenges 12:00 - Trying to fill voids 15:00 - The boom in communities 18:00 - Family entrepreneurship 29:00 - Peanut butter jellies and no furniture 32:30 - The importance of relationshi...

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Corey Hiben ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the three stages of content creation that will help health professionals attract more leads. In This Episode 01:55 - Stage 1 - Quantity 04:09 - Stage 2 - Quality 07:00 - Stage 3 - Amplification ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠...

Joel Cochran of Proclivity teaches us how he was able to break through self limiting beliefs and now helps other people do the same. ‍ In This Episode: 04:30 - Listener testimonial 06:30 - Getting into coaching 09:00 - Finding meaningful work 12:00 - The curse of progress 14:00 - Finding clarity 17:30 - High in your chest or low in your gut 19:30 - Anxiety versus depression 23:00 - Attachment type...

A solosode with ME (⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠) talking about the three steps to finding your ideal client. In This Episode 01:35 - Know your goats 03:55 - Graze in the right pastures 05:48 - Speak their language ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Ravi Komatireddy MD of Daytona Health shares his personal story and how he eventually started his current business venture. In This Episode: 03:30 - The top 27 reasons to love San Diego 09:30 - Getting on a zero-G flight 13:00 - The playground of billionaires 15:00 - Finding purpose and meaning 17:00 - Growing up with doctors 19:30 - His first business 22:30 - Confidence and resourcefulness 27:30...

A solosode with ME (⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠) talking about the three basics of creating a sexy brand for a health business. In This Episode 03:10 - Identity 05:25 - Experience 07:15 - Values ⁠⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all...

Mark Pinales teaches us how he went from being an obsessed runner to now running a successful coaching business. In This Episode: 03:00 - How he got into running 06:00 - Running and business 10:30 - Living up to a coach 14:00 - Growth mindset 15:00 - How to build confidence 19:30 - Starting a coaching business 22:30 - Being a professional friend maker 24:30 - Social media growth 32:00 - Qualifying...

A solosode with ME (⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠) talking about the three biggest mistakes health brands make on their website and landing pages. In This Episode 01:20 - No Call 02:40 - No Proof 04:12 - No Pain ⁠⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Henry Winslow teaches how psychedelics changed his life and has allowed him to build a successful newsletter business. In This Episode: 03:00 - Tricycle Day 06:00 - Growing up with parents as doctors 11:40 - The good side of social media 13:30 - Studying at Harvard University 20:00 - Marketing for pharmaceutical 23:30 - His first business online business 26:00 - Kombucha business 29:00 - Home deco...

A solosode with ME (⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠) talking about how to turn cold leads into warm leads. In This Episode 01:20 - Attention 04:10 - Capture 06:47 - Nurture ⁠⁠⁠⁠⁠⁠The Health Hustle Newsletter - Marketing Tips for ⁠⁠⁠⁠ ⁠⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠...