The Freelance Fix

If you've started growing an email list and sending out regular newsletters, this episode is for you! I'm sharing 5 things you need to start doing NOW to enhance your email marketing. Links mentioned: Why I deleted 1000 subscribers off my list: https://www.byrosanna.co.uk/blog/why-i-deleted-1000-email-subscribers-last-week More info about Flodesk and why I use it (+ 50% off your subscription!): ht...

I'm so excited to be joined by Preyanka from Bloomtown; a palm oil free, cruelty free, organic skincare & beauty brand based here in Cornwall. Preyanka shares her journey to creating a sustainable skincare brand, and also how they managed to get on Dragon's Den too! I think you're going to find this business story super interesting, and of course if you want to check out Bloomtown's wonderful...

If I had a penny for every time I’ve read an article, social media post or book that tells me to take a ‘digital detox’ to deal with social media stress, we’d all be rich! But it’s just not possible for some of us to take long stretches of time away from our digital spaces. So I’m sharing some tips for us to set boundaries around our work instead. Links Mentioned: Gmail hacks (be more productive i...

Expert copywriter and soul coach, Jess Collins, joins me in this episode to talk about her journey going from having her own content marketing agency, to downsizing into her new 'Feral Writer' brand and becoming fearlessly herself. She shares what it really takes to create great copy for brands and the top mistakes she sees creatives doing with their website content. You can find out more about Je...

Saying no to opportunities can feel like you’re turning away money, which is scary and counterintuitive. But saying ‘no’ to things that aren’t the right fit for you, opens up space for to say ‘yes’ to things that are! I’m sharing with you a few different times I’ve turned away opportunities, and what you should look out for when deciding for yourself too. Links mentioned: Influencer Marketing Mast...

Holly Booth Studio is a boutique product photography and styling studio based in Derbyshire, and in this episode I'm joined by couple, Holly & Pete, to talk about the ins and outs of their business, including working together as a couple, finding a niche, and on keeping their business offering simple and focused. You can find more about them at: https://www.hollybooth.com/ https://www.instagra...

Welcome back to The Freelance Fix! I’m kicking off Season 4 with an episode all about the different marketing strategies I use to market my design and online education business right now. I’ll talk you through the different platforms & tactics I use and why, plus some that I’ve tried and longer use as well. Links & further reading: My blog archive: https://www.byrosanna.co.uk/archives Blog...

In this week's episode I'm joined by Cathy from Boelle Events to talk about how to stand out in the wedding & events industry. She specialises in bohemian event styling and planning, and her chilled out vibes are definitely infectious! You can learn more about Cathy at boellevents.co.uk . She is actually currently a website design client of mine so her website is undergoing a bit of a makeover...

Have you ever felt crippled by comparison? Or thrown off guard by people copying you? In this episode, Olivia and I share our experiences with these issues, and our best tips for getting back on track. It can be so hard when we are constantly surrounded by our competitors content online, but hopefully our advice will help even by showing you that you're not alone, and all small business owners fee...

Email marketing is a hugely important element of marketing and right now is the perfect time to get started growing an email list if you haven't already! In this episode I'm talking about what email marketing can do for your business right now, plus why I use Flodesk (rather than Mailchimp or Convertkit) for my email marketing. Remember, if are interested in trying or moving over to Flodesk, sign...

In this episode I'm joined by Jemma Broadstock, who runs a VA (Virtual Assistant) business, and also trains other VAs how to start and grow their businesses too with her resources at virtuallydoneltd.co.uk. We discuss her story and how she got started, how she started to scale her business through building a team, and what she does now to help other Virtual Assistants to get booked out with their...

So for today's podcast, I had actually planned to share an episode about Times I've Turned Down Money in my business. But with things the way they are in the world at the moment, with an economic downturn and small business owners already struggling to keep afloat amid the coronavirus panic, I just didn't feel that it made sense to post that right now. So instead, I thought it would be more releva...

A lot of us find it hard to draw the boundaries between what we should share online as a business, vs. how much of our personal lives we should share in the name of being authentic and building a personal connection. Both Olivia and I come at this from different perspectives; Olivia has one Instagram account for her business and personal content, but has a strong boundary of what personal stuff to...

Have you ever fallen out of love with your business? It sounds dramatic, but this happened to me. And while you may not be able to relate quite to that extent, I have a feeling you have probably at some point in your business experienced the feeling of being in some kind of rut or slump. It happens - but does it mean we have to scrap everything and start completely over again? Not always. In this...

We all want to make more money in our businesses, but 'getting more customers' as we all know, is easier said than done! It takes huge amounts of effort and testing different marketing strategies to get new customers and through the door, and sometimes even if we are getting the clients, there's a limit to how many more we can physically take on and say yes to, especially when starting small and a...

In this episode I'm joined by Harriet, who set up her handmade & restored furniture business, The Cornish Rae, a couple of years ago. She has a really inspiring story behind the beginnings of her business, so I wanted to have her come on the podcast to talk more about creativity as therapy, and how going freelance has changed her life. You can find more of Harriet at: https://www.thecornishrae...

No doubt you've started 2020 with a planner full for goals for growth and improvement in your business, but have you set up systems for tracking your progress on these goals and staying on the right path? In this episode I'm talking about creating a 'Business Dashboard' where you can keep all this information up to date and handy. You can use a spreadsheet or Google Doc to set this up, or my prefe...

Today I'm joined by Kat for my very first Skype interview on this podcast. Kat is based in Devon and runs a YouTube channel and Instagram called 'Kat's Surf Forecasts', where she presents dedicated surf reports for the South West of England in a fun, unique way, and has built up an engaged community of subscribers over the last year or so. You can find more of Kat on her YouTube channel: https://w...

In this episode I’m discussing my tips and experiences with going on holiday and managing taking time off when you’re a solo business owner. The truth is - it’s really hard! I still struggle with it, but there are a few systems you can have in place to help.

Not only is it the start of a brand new year, it’s the beginning of a new DECADE too. This makes it the perfect opportunity to get super clear on your vision for where you want to be over the next 10 years, both in your life, and in your freelance business. But first let’s take a look at 2020. In this special, one-off episode, I’m taking you through the step by step planning process that Olivia an...

This week I’m joined by fashion photographer, Olivia Bossert (my best friend & business buddy), and we discuss our thoughts on ‘working for free’ and ‘discounting’ as freelancers. Questions we discuss include: -When was a time you worked for free? -Have you ever done work for free and it hasn't worked out or you've felt negatively about it? -Have you ever asked anyone else to work for free? -I...

Okay get ready for some real talk in this episode, because if you're like me, the topic of finances can carry some real baggage. Yikes - if you had told me this time last year that I'd be recording a podcast episode about doing my self employed accounts I would have laughed in your face! It's crazy how times change, and I'm really proud of myself for finally getting to a point where I feel not onl...

I use a range of different softwares and tools in my project management and client management process. In this episode I'll talk through each of them and how I use them to stay on track and create a simple, streamlined experience for my clients. Links mentioned: -Trello ( https://trello.com/annaclark/recommend *) -How to use Trello as a content calendar ( https://www.byrosanna.co.uk/blog/trello-ed...

As a business owner and someone you could class as an ‘influencer’ (I also run a popular lifestyle blog and regularly work with brands on collaborations), I get to see both sides of ‘influencer marketing’, and want to share my tips and experiences with you to ensure your campaigns are successful and effective when working with Instagrammers, bloggers or YouTubers. In this episode I cover: - What i...

A few simple ways to improve your Instagram engagement today + a special announcement about my new ecourse; Instagram Stories Success! You can learn more about this ecourse at byrosanna.co.uk/ecourse . Read a blog post version of this podcast episode here: https://www.byrosanna.co.uk/blog/improve-instagram-engagement