The Ecommerce Roadmap

Today we're diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a treasure trove of strategies and tips designed to maximize your impact on Pinterest with minimal effort.   Tune in and learn:   What Pinterest success looks like for ecommerce stores How to make a big impact in 2 hours or less The Ins and Outs of Pinte...

What if you had a simple way to get yourself and  your product in front of an engaged audience? Or have someone willing to refer new, qualified traffic to your site? And you could do it for free, without spending a dime? Listen in as Susan and our member success coach Tina show you how to make collaborations so simple you could start today and get one under your belt by next week. You'll find out:...

Reaching $100K in annual sales is a milestone many store owners aim for and (rightly) celebrate. It feels like reaching that level should make things run more smoothly. But the reality of scaling is that bigger sales lead to bigger problems. In this episode, join Susan as she dives deep into why hitting six or seven figures in sales doesn't always equate to an easier business life. Discover the re...

Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner. Megan has some solid tactics that she's been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She's a master motivator, and she uses scarcity, urgency, and exclusivity,...

Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure? Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results. In this power-packed episode, I'm walking you through the critical step you've probably been missing, and how yo...

I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear. Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind. So I knew I needed to get h...

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I'm sharing a process for slashing the items on your "To Do List" without creating even more stress about all the things you're not doing.  Listen in and learn: Why a big "TO DO LIST" is the Kiss of death for people like us. The 3 step process to figure out what your Business n...

If there is ONE thing that nearly all ecommerce store owners have in common it's this – they're chronically underpaid and overworked. And on top of that, many are struggling with debt repayments that gobble up their profits and prevent them from growing. In this episode, I'm talking with Ciara Stokeland, the author of "Inventory Genius" about strategies any store owner can use to stop struggling t...

Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales. I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way. I couldn't have been more wrong. It...

In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggles, what came out of them is valuable for anyone feeling the slow grind of business growth. We've kicked off the Reliable Revenue course, and for those who couldn't join, I'm offering 4 actionable steps you can implement this year to see significant p...

Susan sits down to chat with The Social Salesgirls' new Inner Circle Foundations coach, Chontelle Fossey. Chontelle has really seen her business take off in the past few years, and she's navigated it all with ease because of her methodical, strategic approach to building a solid foundation for her online houseplant business.   Chontelle will reveal how our Ads Made Easy course can transform your b...

Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.  Tune in and find out if you've got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-result...

In this episode, we share a pricing strategy that most store owners don't use. Once you understand how it works, and start implementing it in your store, you'll have the potential to be much more profitable. Most importantly, you'll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.   You'll learn: Why you can't afford to sell anythi...

Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I'm walking bac...

Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said "We're getting consistent revenue now," and the confidence in her voice made me smile. Danielle had participated in my Reliable Revenue program in January. It is an eight week course combined with coaching, designed to get store owners...

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.   Listen in and find out: 💪 How Sam finally "put down the tape gun" and started working ON, not in, her business. ⚙️ What happened when she...

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard.  To ensure your ecommerce store's emails don...

Your most valuable resource is your time and attention.  Use your time and attention wisely by: 1) Remind yourself that you'll make more progress by doing a few things well. 2) Deciding what you will focus on, and doing that consistently until you are confident you've mastered it and made it a habit. 3) Give yourself permission to choose to "dive into new training" later, after you've created the...

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit - it doesn't have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store ow...

Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.) We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat...

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will...

Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy.    We'll be letting you in on: 🎥 Why you NEED a video content strategy 🙃 How to embrace imperfection and watch engagement soar ⬆️ An innovative way to boost lead generation 📈The surprising metric you SHOULD be tracking (and probably aren't) And more. Tune in and l...

2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals. In this episode I'm joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to del...

Today on the podcast, I'm closing the loop on a strategy that we first introduced early this year. It's important to you, because I believe this is the  #1 strategy everyone can use to grow their sales in 2024. Here's the back story: Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequal...

Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don't have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren't worth the cost. In this episode, we'll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you're investing in software that gi...