The Ecom Show

#81 Ben Parr from Octane AI: Zero Party Data - Strategies for Collecting Data and Increasing Sales We’re delighted to welcome Ben Parr , the President and Co-Founder of Octane AI , to a webinar with our podcast host and CEO, Daniel Budai . Octane AI is the zero-party data marketing platform for Shopify and Shopify Plus merchants. Its conversational technology enables thousands of merchants to coll...

#80 Florens from Monkeys. Digital: Unlocking Your Growth with Data-Driven Conversion Rate Optimization You’re not in e-commerce if you’re not thinking about conversion rate optimization (CRO). The world of CRO and omnichannel marketing is often overwhelming, but Florens Bach is here to change that. Florens is responsible for performance marketing, Google Ads Management, and PPC (pay per click) mar...

#79 Chris and Miriam Bair form Keto Chow: How to Build a Community Focused Keto Brand in 7 Years Obsessed with building a community-based brand? Look no further than Keto Chow. Keto Chow began in 2014 as a personal experiment in Chris and Miriam’s kitchen. Their experiment? To create a keto meal replacement shake that tastes good. As friends and family became increasingly interested in Keto-Chow,...

#78 Roshelle from Yotpo Talks Engagement - The New Way to Improve Customer Lifetime Value Is your brand-customer communication a bit lackluster? Are you struggling to build a close relationship with your customers? This episode is all about customer retention: establishing, building, and maintaining trust. Roshelle Savdie is the Associate Product Marketing Manager of Yotpo , an e-commerce marketin...

#77 What Do 26 Years of Digital Marketing Teach You? Steve from SiteGeek Shares His Wisdom    In e-commerce and need some advice? Let’s hear what someone with 26 years of experience has to say. Steve Hooper is the Managing Director of SiteGeek , a multiple award-winning Digital Marketing Agency. SiteGeek helps companies develop omnichannel marketing strategies and build their in-house marketing te...

#76 Alan Chen from FreeCashFlow.io Shares the Top 3 Tax Deductions All E-commerce Owners Should Know About When store revenue is collected as tax, does it still count as a profit? Alan Chen doesn’t think so. We’re doing something a little different for this episode of The Eccom Show: let’s take a look at tax and what you need to know about maximizing real profit . Alan is the Founder of FreeCashFl...

#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How. Audio marketing relies on (you guessed it!) audio for its output. It’s not a new medium, we’ve all heard radio ads, but with the rise of smart speakers and apps such as Clubhouse , it is blowing up . If there’s any time to dive into audio marketing, it’s now. Arjun Rai is the Founder and CEO of Hello Woofy , an AI driv...

#74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your Website Video marketing is one of the most powerful tools out there. But this episode is not going to be about brand awareness and reach. Our guest is more interested in hard conversion and revenue . Claudiu Cioba is the Founder and CEO of VideoWise , a video shopping app on Shopify that helps brands sell more t...

#73 How to Scale Your Ecommerce Quickly and Safely    The top piece of advice you’ll hear from ecommerce experts is: know your tools. And, boy, there is a heck of a lot of them! Let’s talk about turning your business into an automated scaling machine . Trevor Lim is the CEO of Atomatic , an agency that synchronizes ecommerce tools to optimize efficiency and allow business owners to focus on what’s...

#72 Authentic Marketing and Why it Matters: LoudCrowd and UGC   Social Media floods us with marketing every single day. How are you gonna stand out in the sea of Instagram and TikTok ads? Authentic marketing . And how do we keep it authentic? Three words: User Generated Content (UGC). Alex Johnson is the Head of Strategic Partnerships at LoudCrowd . LoudCrowd empowers ecommerce owners to connect w...

#71 Looking to the Future of Ecommerce: What to Expect   Ecommerce has never just been about selling. With ever-evolving digital technology, emerging social platforms, and changes in data privacy, ecommerce has always been about adaptability .  Casey Roeder is the Founder and Chief Executive Officer of Skylab Media , an omnichannel marketing agency that looks to the future of ecommerce. Skylab med...

#70 It’s Not All About the First Click: Maximizing AOV the Right Way Sometimes we can get so obsessed with lead generation and conversion we actually forget that one of the most lucrative channels for return on investment ( ROI ) lies in average order value ( AOV ). Kiril Kirilov is the CEO and Co-Founder of Rush , a Shopify shipment software company that automates the shipment process, allows eco...

Maximize Your ROI with Facebook, Google, and User Generated Content Maximizing your ROI is all about knowing how to use your digital marketing tools. And there are a lot of them! We’re going to keep it simple this week by focusing on Facebook , Google , User Generated Content (UGC). Well...and a little bit of Tik Tok .  As the Founder of OXG Media, Jonathan has increased the ROI for a ton of...

#68 How To Turn Your Brand Into A Household Name Becoming a household name is all about building an emotional connection with your customers. And the best way to do that ? Storytelling.  Benton Crane is the CEO of the Harmon Brothers , the multiple award-winning marketing agency behind groundbreaking ad campaigns for Squatty Potty, FiberFix, and Orabrush, and many more! Their ads have been se...

#67 iOS 15 Will Drastically Change Email Marketing. Here’s What to Do. Apple’s upcoming iOS 15 update is going to change the way in which ecommerce owners communicate with their customers . And us email marketers need a change of strategy.  Valentina Rasello is an absolute champion at email marketing. With extensive experience in outreach strategy, lead generation, content creation, building...

#66 Crack the Code: Facebook Video Ads Facebook is changing. The emergence and rapid growth of TikTok and the disappearance of 3rd party data calls for a shift in marketing strategy. The CEO of BlitzMetrics , Dennis Yu , argues that there’s no better time to run Facebook ads than now. It’s just about putting out the right content. As an internationally recognised lecturer in digital marketing with...

Facebook Advertising - What’s the Key to Success? Facebook Advertising is changing. At a time when data analytics are becoming increasingly uncertain due to the upcoming iOS15 update , the quality of creatives (creative advertising) is more important than ever. Sufian Asghar is the Founder of SZN Media , an agency that boosts ecommerce growth with ROI (Return on Investment) driven advertising. Its...

Ecommerce and Retail - Can You Do Both? It’s no secret that ecommerce has absolutely skyrocketed over the last couple of years. But what about retail? As shops are opening up again, more and more customers are craving that in-person shopping experience. International retail executive and consultant, Stephen Rector , has extensive experience leading merchandise strategies in both retail and ecommer...

Follow These 3 Steps to Succeed in Ecommerce Innovation is the go-to word in ecommerce. Not only do ecommerce brands have to adapt to changing marketing trends, they also need to stay up to date with rapid technological progress . Damiano Raveenthiran knows a thing or two about innovation. As the Founder and CEO of Startup Slang , Damiano has worked with design development services for over 2000 m...

Your Ecommerce Needs to Address the Seeker, Not the Customer In the ever-evolving world of ecommerce , it’s time to go beyond customer satisfaction. You need to understand what your customer is seeking . This is the philosophy behind Raj De Datta ’s best-selling book, ‘ The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences ’. Raj is the Co Founder and CEO of Bloomreach , a lea...

Choosing the Right Attribution Model for Your Ecommerce Store Attribution Models are becoming an increasingly popular way to track the customer journey and conversion rates. Due to the upcoming changes in data privacy, it’s crucial to understand and implement every tool in your digital marketing arsenal. We’re delighted to welcome Sof ía Vargas Sandoval onto The Ecom Show podcast to tell us all ab...

Supercharge Your CRO With Octane AI   Ecommerce is changing. Recent changes in data privacy, such as the upcoming iOS 15 update, mean that ecommerce store owners need to adapt quickly to keep up to date with their customers .   Introducing Octane AI . The all-in-one platform for direct data collection and CRO via Shop Quiz , personalized Messenger and SMS automation, and Opt in tools. Oc...

ReConvert: The Best App for Post-Purchase CRO Shopify’s post-purchase thank you page has a 100% open rate . Not only that, it doubles up as an order update page. That means that your customer is very likely to return to this page several times to check their order status. A great page right? Imagine all the post-purchase optimization you can do on that! The trouble is, that you can’t edit this pag...

Selling on Amazon in 2021. What’s Changed?   Amazon is the largest online marketplace . According to Statistica, Amazon reached 200 million paying Prime members in the first quarter of this year. With 1.6 million active sellers, selling on Amazon is a whole different ballpark to Shopify , BigCommerce , or WooCommerce . What can we learn from someone who’s earned millions of dollars for severa...

Think Small to Think Big: Developing a Growth Strategy that Works To say Aistis is an expert in ecommerce growth would be an understatement. Aistis Matulaitis , the Co-Founder and CEO of Kandy Agency , got into digital marketing when he was just 15 years old. What began as a side hustle turned into a passion. He now channels his digital marketing expertise into Kandy Agency. Kandy Agency helps eco...